Penelitian ini bertujuan untuk menguji pengaruh business viability, trust, project attachment, liking, financial return, dan age terhadap intensi investor untuk memindahkan dana investasi dari deposito, saham, maupun obligasi pada equity crowdfunding oleh investor di Indonesia. Penelitian ini berfokus pada faktor-faktor tersebut yang masih sedikit diteliti dalam konteks negara berkembang seperti Indonesia. Pengumpulan data dilakukan menggunakan metode survei, responden sebanyak 114 investor equity crowdfunding di Indonesia berhasil dikumpulkan. Pengolahan data menggunakan regresi linear berganda menunjukkan bahwa trust secara signifikan memiliki pengaruh positif terhadap intensi investor untuk memindahkan dana investasi dari deposito, saham, maupun obligasi pada equity crowdfunding. Sedangkan financial return secara signifikan memiliki pengaruh positif terhadap intensi investor untuk memindahkan dana investasi dari deposito pada equity crowdfunding.

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This study aims to identify the effect of business viability, trust, project attachment, liking, financial return, and age on investors' intentions to transfer investment funds from deposits, stocks, and bonds to equity crowdfunding of investors in Indonesia. This study focuses on these factors which few have studied in the context of developing countries such as Indonesia. Data collection was carried out using a survey method, the responses of 114 equity crowdfunding investors in Indonesia were collected. Data processed using multiple linear regression shows that trust has a significant positive effect on investors' intentions to move investment funds from deposits, stocks, and bonds to equity crowdfunding. Meanwhile, financial return has a significant positive effect on investors' intentions to move investment funds from deposits to equity crowdfunding.