Event musik berskala global berpotensi memberikan kontribusi signifikan terhadap sektor pariwisata melalui efek limpahan (spillover) pada berbagai aspek ekonomi dan sosial. Penelitian ini bertujuan untuk mengkaji secara empiris pengaruh konser DAY6 World Tour 2024 "Forever Young" di Ancol terhadap dinamika pariwisata di Jakarta, khususnya dalam hal peningkatan jumlah wisatawan, tingkat okupansi hotel, serta konsumsi ekonomi lokal. Metodologi yang digunakan adalah mixed methods, menggabungkan pendekatan kuantitatif melalui survei terhadap penonton dan pendekatan kualitatif melalui wawancara mendalam serta studi literatur. Hasil penelitian menunjukkan adanya korelasi positif antara penyelenggaraan event musik global dan peningkatan permintaan terhadap layanan pariwisata seperti transportasi, akomodasi, dan kuliner. Selain itu, temuan juga menyoroti perubahan persepsi wisatawan terhadap Ancol sebagai destinasi wisata unggulan pasca konser. Penelitian ini memberikan kontribusi teoritis dan praktis dalam memahami peran strategis event musik internasional sebagai katalis pembangunan pariwisata berkelanjutan di kawasan perkotaan.

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Global music events have the potential to contribute significantly to the tourism sector through spillover effects on various economic and social aspects. This study aims to empirically examine the influence of the DAY6 World Tour 2024 "Forever Young" concert in Ancol on the dynamics of tourism in Jakarta, especially in terms of increasing the number of tourists, hotel occupancy rates, and local economic consumption. The methodology used is mixed methods, combining a quantitative approach through audience surveys and a qualitative approach through in-depth interviews and literature studies. The results of the study indicate a positive correlation between the holding of global music events and increased demand for tourism services such as transportation, accommodation, and culinary. In addition, the findings also highlight changes in tourists' perceptions of Ancol as a leading tourist destination after the concert. This study provides theoretical and practical contributions in understanding the strategic role of international music events as catalysts for sustainable tourism development in urban areas.