Penelitian ini bertujuan untuk mengetahui perbedaan pengalaman pengguna antara dua pendekatan konsep desain antarmuka, yaitu Minimalisme dan Brutalisme, dalam konteks situs web media fesyen dan gaya hidup FLUI Media. Pengujian dilakukan menggunakan metode unmoderated usability testing melalui platform Maze, dengan pengukuran Task Success Rate (TSR) dan User Experience Questionnaire (UEQ). Hasil analisis menunjukkan bahwa terdapat perbedaan yang signifikan pada lima dari enam skala UEQ: Perspicuity, Efficiency, Dependability, Stimulation, dan Novelty. Minimalisme unggul pada skala kualitas pragmatis (Perspicuity, Efficiency, dan Dependability), sedangkan Brutalisme unggul pada skala kualitas hedonis (Stimulation dan Novelty). Tidak ditemukan perbedaan yang signifikan secara statistik pada TSR dan UEQ skala Attractiveness. Namun, hasil deskriptif dan korelasi antar skala menunjukkan bahwa pengguna cenderung memberikan penilaian yang lebih konsisten dan positif terhadap desain Minimalisme pada skala Attractiveness. Temuan ini menunjukkan bahwa desain yang kuat dalam kualitas pragmatis lebih mungkin dianggap menarik oleh pengguna, dibandingkan desain yang lebih menonjolkan kualitas hedonis.

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This study aims to examine the differences in user experience between two interface design approaches, Minimalism and Brutalism, within the context of FLUI Media’s fashion and lifestyle website. The evaluation was conducted using an unmoderated usability testing method through the Maze platform, measuring Task Success Rate (TSR) and the User Experience Questionnaire (UEQ). The analysis revealed significant differences in five out of six UEQ scales: Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. The Minimalist design scored higher on pragmatic quality scales (Perspicuity, Efficiency, and Dependability), while the Brutalist design performed better on hedonic quality scales (Stimulation and Novelty). No statistically significant differences were found in TSR or the Attractiveness scale. However, descriptive results and inter-scale correlations showed that users tended to give more consistent and positive ratings to the Minimalist design on the Attractiveness scale. These findings suggest that users are more likely to perceive a design as attractive when it has stronger pragmatic qualities rather than relying mainly on hedonic features.