Ditemukan 26 dokumen yang sesuai dengan query
Gabri, author
Depok: Fakultas Teknik Universitas Indonesia, 2009
T41083
UI - Tesis (Open) Universitas Indonesia Library
Niken Purbasari, author
Merek mempunyai peran dalam sukses pemasaran. Pemosisian sebuah merek melalui pembangunan image yang jelas dan konsisten merupakan senjata andalan dalam praktek pemasaran merek. Merek sejati dicirikan oleh aribut khusus yang diposisikan ke benak konsumen. Mengelola citra merek memerlukan kerangka kerja strategis, Park dkk dalam Bath dan Reddy (1998;32) mengemukakan Brand...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003
T12302
UI - Tesis (Membership) Universitas Indonesia Library
This book presents the proceedings of the 3rd International Joint Conference – ICIEOM-ADINGOR-IISE-AIM-ASEM (IJC2017) “XXIII International Conference on Industrial Engineering and Operations Management”, “International ADINGOR Conference 2017”, “International IISE Conference 2017”, “International AIM Conference 2017” and “International ASEM Conference 2017”, which took place at UPV (Universitat Politècnica de València) from...
Switzerland: Springer Cham, 2019
e20502491
eBooks Universitas Indonesia Library
This book outlining the latest developments in engineering digital transformation gathers a selection of the best papers presented at the 11th International Conference on Industrial Engineering and Industrial Management (CIO 2017), held in Valencia, Spain, from July 5th to 6th, 2017. The papers discuss topics in the following areas: strategy...
Switzerland: Springer Cham, 2019
e20502665
eBooks Universitas Indonesia Library
This book outlining the latest developments in engineering digital transformation gathers a selection of the best papers presented at the 11th International Conference on Industrial Engineering and Industrial Management (CIO 2017), held in Valencia, Spain, from July 5th to 6th, 2017. The papers discuss topics in the following areas: strategy...
Switzerland: Springer Cham, 2019
e20502665
eBooks Universitas Indonesia Library
Mathieson, Rick, author
Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands...
New York: American Management Association, 2005
e20441766
eBooks Universitas Indonesia Library
