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"Covers a range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. This book explains accounting rules, legal terminology, slang and buzzwords, management theories, historical figures, economic concepts, performance metrics."

"Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation."