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"Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication."

"The book is a collection of best selected research papers presented at 6th International Conference on Innovations in Electronics and Communication Engineering at Guru Nanak Institutions Hyderabad, India. The book presents works from researchers, technocrats and experts about latest technologies in electronic and communication engineering. The book covers various streams of communication engineering like signal processing, VLSI design, embedded systems, wireless communications, and electronics and communications in general. The authors have discussed the latest cutting edge technology and the volume will serve as a reference for young researchers."