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"This book enables students and professionals to become better writers and better journalists. Backed by 50 years of combined broadcast journalism experience, the authors provide helpful discussions and expert knowledge on crafting language, packaging stories, and overcoming the fundamental challenges of being a young broadcast journalist in the digital era. A new focus on social media brings students full force into the world of cutting-edge reporting."

"Market driven journalism mendorong para pembuat berita untuk bersaing memperoleh perhatian penonton dengan menggunakan sensasionalisme. Berita sensasional dibuat atas nama rating penonton yang tinggi sehingga memperoleh keuntungan besar. Salah satu jenis berita televisi yang tergolong sensasional adalah berita kriminal yang memiliki kemampuan menarik perhatian khalayak. Berita kriminal tidak luput dari keberadaan perempuan. Berita kriminal dengan pelaku perempuan yang cukup menarik perhatian publik adalah kasus pembobolan dana nasabah bank swasta oleh Malinda Dee. Dalam penelitian ini, penulis ingin mengukur tingkat sensasionalisme berita Melinda Dee yang ditampilkan oleh dua program berita Seputar Indonesia RCTI dan Reportase Trans TV. Penulis menggunakan konsep dan indikator ?sensasionalisme? yang sudah digunakan dalam penelitian sebelumnya oleh Zhou (2001). Penelitian ini menggunakan paradigma positivis dan bersifat deskriptif. Penulis hendak membuktikan teori atau konsep dengan menggunakan pendekatan kuantitatif. Metode yang digunakan dalam penelitian ini adalah analisis isi dengan membandingkan pesan dari sumber yang berbeda. Hasil penelitian menunjukkan bahwa program berita Seputar Indonesia lebih sensasional dalam menyajikan berita Melinda Dee dibandingkan dengan program berita Reportase. Penelitian ini juga membuktikan bahwa personalisasi berita mengenai Melinda Dee sangat sering digunakan pada kedua program berita agar lebih sensasional.

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Market driven journalism driving newsmaker to compete in getting attention with sensationalism for the audience. Sensational news are made up by gaining high rate audience for income or big profit from the advertising agency. One type of television news categorized sensational is crime news which have the ability to draw many audience?s attention. Crime news never losing the presence sight of a woman. Crime news with women offender which has drawn attention on public audience is fraud case at one of overseas private bank by Malinda Dee. In this research, author wants to examine the degree of sensationalism in Melinda News published by two news media programs Seputar Indonesia RCTI and Reportase Trans TV.

Author adopts the concept and sensationalism indicator that have been applied by previous research conducted by Zhou (2001). This descriptive research uses the positives paradigm. Author wants to prove that concept by using quantitative approach. The method conducted in this research use content analysis by comparing the message from two news Media programs that mention before (Seputar Indonesia RCTI and Reportase Trans TV). The research outcomes have found that in presenting news of Melinda Dee, Seputar Indonesia RCTI News Program more sensational than Reportase Trans TV. Furthermore, in order to make the news more sensational, both of news programs often use personalization of Melinda Dee."