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"Perkembangan Industri di Indonesia, terutama industri hulu, merupakan suatu studi yang menarik untuk ditelu suri. Perkembangan teori ekonomi industri membawa kita kepada penelitian dalam perkembangan pasar di, industri pemintalan. Pembuktian premise dari teori ekonomi industri yang mengatakan bahwa struktur pasar mempunyai pengaruh terhadap kinerja pasar itu sendiri membawa penulis untuk melakukan pembuktian secal"s statistik untuk membuktikan hal tersebut. Dari hasil penelitian yang dilaksanakan terlihat bahwa pengaruh dari struktur pasar terhadap kinerjanya, masih perlu untuk mempertimbangkan aspek perilaku pasar. Perilaku inilah yang pada gilirannya akan mempengaruhi kinerja pasar tersebut. Hal lain yang perlu untuk dicatat adalah latar belakang terbentuknya struktur pasar itu sendiri juga memainkan peranannya dalam menentukan kinerja. Latar belakang yang dimaksud disini mencakup juga. Aspek perilaku perusahaan-perusahaan didalam industri. aspek-aspek yang tercakup didalam latar belakang ini bisa berupa kesamaan dalam kepentingan di dalam industri, latar belakang sejarah, bahkan latarbelakang yang sifatnya politis."

"Penelitian ini bertujuan untuk mengetahui apakah technical analysis dapat dilakukan pada currency market (pasar valuta asing). Dalam penelitian ini kurs mata uang yang diteliti adalah AUD/USD, EUR/YSD. GBP/USD, USD.CHP, dan USD/JPY. Untuk mengetahui hal tersebut maka dilakukan pengujian weak form efficient market hypothesis terhadap masing-masing kurs tersebut. Pengujian weak farm efficient market hypothesis dilakukan dengan menguji dua asumsi yang berlaku yaitu yang pertama pengujian terhadap dependensi return mata uang pada periode t dibandingkan dengan return pada periode t-l sedangkan yang kedua apakah dengan diterapkannya technical analysis terhadap kelima mata uang itu dapat dihasilkan tingkat return yang signifikan. Penerapan technical dalam penelitian itu menggunakan dua jenis moving average yaitu simple moving average dan exponential moving average. Hasilnya adalah bahwa tergadap ketiga mata uang yaitu AUD/USD, EUR/USD, dan GBP/USD adalah menolak hipotesa weak form efficient market sehingga dapat diterapkan technical analysis terhadap pasar tersebut sedangkan terhadap dua mata uang lainnya yaitu USICHF dan USDIJPY menerima hipotesa weak form efficient market dan tidak dimungkinkan untuk menggunakan technical analysis.

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This research has a purpose to identify that technical analysis can be applied to currency market. In this research, the pair of the currency market that we have been researched were AUD/USD, EUR/YSD, GBP/USD, USD/CHF, and USD/JPY. We had done a test of weak form efficient market hypothesis to each of that pair to identify about the application of technical analysis in currency market. The testing of weak-form efficient market hypothesis was done by testing two assumption, the first was testing the return dependency in each pair at t period compare with return at t-1 period, the second was technical analysis that we had applied could be resulted with the significant return degree. Technical application in that research used two kind of moving average, there were simple moving average and exponential moving average. The result were three pair, AUS/USD, EUR/USD, and GBP/USD reject the hypothesis of weak-form efficient market, and then technical analysis can be applied to those pair. The remaining two pairs which are USDICHF and USDIJPY accept the weak-form efficient market hypothesis and technical analysis to those pair is not applicable."

"The success or failure to adjust the company strategies to the shifting market demand depends on, among others, the adequacy of the existing reporting systems to generate the amount of useful information for managerial decision makers. The Uniform System of Accounts for Hotels (USAH) which puts accounting data of hospitality operation into a managerial format is not sufficient to generate information about the profitability of different market segments. As an alternate solution, the Market Segment Accounting Model has been designed and implemented in the Las Vegaz Hilton (Nevada) to over-come this obstacre, and the study aims to explore the benefit by adopting the model to a hospitality industry in Indonesia. The existing tracking system cann't dissect revenues by segments. In order to generate the profitability figure by market segments, a database was created. Besides, library and field researches were done. Market segments of the Hotel X are devided into six categories: B1, B2, B3, B4, B5, and B6 (others). With the MSA Model, market segment B3 generated room night sold the most, and B5 is the least. In absolute amount, identified gross, operating profit mof B3 is the largest and B5 is the lowest. It can be said that market segment B3 is the most profitable and B5 is the least profitable. Nevertheless, the results of other market segments are varied. The marketing position of the Hotel X is weak because certain market segments have power to influence the rates. The Hotel X should redetermine its pricing, policy and find effective ways to attract market segments to pay their bills in a shorter period. Besides, the qualities of its facilities and properties should be reconditioned in order to bring more satisfaction to the guests. The MSA Model demands a fully computerized data base system. The cost of implementing the system is relatively expesive. Nevertheless, the long run benefit is a lot more precious than the cost. "

"Laporan ini mengulas analisis strategis ekspansi Ultra Violette ke pasar tabir surya di Tiongkok. Kesuksesan mereka akhir ini melalui pendekatan berorientasi Barat, Ultra Violette harus beradaptasi untuk menakhlukan uniknya dinamika pasar Tiongkok. Untuk menjamin kesuksesan dalam dalam bersaing dengan perusahaan multinasional dan lokal mereka harus menyelarakan diri dengan preferensi sosiodemografis lokal. Melalui analisa SWOT, Porter’s Five Forces, dan STP model, Ultra Violette perlu menyesuaikan citra merek dan peningkatan aksesibilitas melalui menghadirkan situs web lokal, keterlibatan aktif di platform media sosial Tiongkok, dan kemitraan dengan pemimpin pendapat berpengaruh. Langkah-langkah ini akan memfasilitasi mulusnya transisi masuk serta menangkap demografi yang diinginkan.

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This report delves into the strategic analysis of Ultra Violette's expansion into the Chinese sunscreen market. Despite recent success, the brand's Western-centric approach necessitates adaptation for China's unique market dynamics. To ensure a successful entry it must navigate fierce competition, both multinational and domestic, while aligning with local sociodemographic preferences. Utilizing Porter's Five Forces, SWOT analysis, and the STP model, we find the need for brand image adjustment and enhanced accessibility. Strategies includes localized web presence, active engagement on popular Chinese social media platforms, and partnerships with influential opinion leaders. These will facilitate a smooth market entry, capturing intended demographics. "