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"Re-reading popular culture" is an entertaining investigation of the meanings and value of popular culture today. It explores the theme of cultural citizenship by combining textual analysis and media reception theory to analyze popular culture. It includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi-public and private talk of multiculturalism and ethnicity. It traces its topics across a variety of media forms and texts, including sports; detective fiction and police series; and, children's television and games."

"This is an innovative book that addresses the question of how consumers make decisions about what is good and what is bad in popular culture. An entertaining and informative guide to the range of aesthetic criteria that goes into judging mass culture's most celebrated texts and objects, from Batman to motor bikes, and pop stars to internet pornography. Brings together a series of accessible and engaging essays written by connoisseurs of various areas of popular culture. Tackles the core question of how consumers make decisions about what is good popular culture and what is bad popular culture. "

"ABSTRAKInteraksi antarnegara dalam era globalisasi memicu interpenetrasi dan integrasi budaya antarnegara. Akibatnya, proses diplomasi budaya dan soft power menjadi faktor signifikan dalam menjamin eksistensi negara di panggung internasional. Dalam konteks ini, Prancis merupakan negara yang memelopori diplomasi budaya modern melalui institusi pembelajaran bahasa. Buku pengajaran bahasa Prancis Alter Ego A1 yang diterbitkan oleh Hachette FLE pada 2012 mengandung materi yang sesuai dengan tingkatan paling dasar dari standar CECRL (Cadre Européen Commun de Référence pour les Langues) yang berlaku di Eropa. Karena buku ini merupakan salah satu produk konkret dari institusi pembelajaran bahasa Prancis, Penelitian ini berusaha untuk menemukan bagaimana usaha diplomasi budaya Prancis dilaksanakan melalui pengajaran bahasa. Dengan menggunakan pendekatan Analisis Wacana Kritis oleh Fairclough dan teori soft power currencies oleh Vuving, ditemukan berbagai citra positif yang dibangun dalam teks mengenai negara dan masyarakat Prancis. Citra-citra tersebut dibangun melalui elemen visual dan pemilihan topik bahasan yang secara implisit menjadi sarana Prancis untuk mengimplementasikan soft power dalam aspek brilliance dan beauty kepada pembaca.

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ABSTRACT

Interaction between countries in the era of globalization trigger cultural interpenetration and integration. As a result, the process of cultural diplomacy and soft power become a significant factor in ensuring the existence of the country on the international stage. In this context, France is the pioneer of modern cultural diplomacy through language learning institutions. The french textbook Alter Ego A1 published by Hachette FLE in 2012 contains learning material that matches the most basic level of the european CECRL standard (Cadre Européen Commun de Référence pour les Langues). Since this book is a concrete product of a french language learning institution, this study seeks to discover how french cultural diplomacy efforts are carried out through language teaching. By using the Critical Discourse Analysis approach by Fairclough and Vuving's Soft Power Currencies theory, this study found various positive images regarding the french state and society. These images are constructed by visual elements and the selection of topics which implicitly become France's tool to implement soft power in the aspects of brilliance and beauty to the reader."