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"Tesis ini diharapkan mampu menjelaskan mengenai konsep diri remaja dalam komunikasi antarpribadi dalam kegiatan belajar mengajar di lembaga pendidikan marjinal. Menggunakan pendekatan kualitatif, penelitian fenomenologi ini menggunakan teori self Mead-Cooley, komunikasi antarpribadi Miller & Steinberg serta persepsi dalam hubungan pengajaran Snygg & Combs. Hasil penelitian menunjukkan, dengan melibatkan diri dalam kegiatan pengajaran, remaja dapat memahami nilai baru. Hal ini disebabkan, remaja yang umumnya hanya melihat dan merefleksiakan perilaku significant others dan lingkungan sekitarnya, belajar menjadi contoh atau refleksi dari perilaku anak didiknya. Sikap remaja dalam kegiatan sosial mengajar ini dapat digambarkan dalam sistem kepercayaan, nilai, dan sikap yang ditunjukkan dalam proses bagaimana konsep diri yang bertemu dengan nilai menghasilkan sikap yang akhirnya diambil seorang remaja. Agar tercipta pengajaran efektif, remaja perlu memiliki konsep diri positif. Konsep diri pengajar, yang mencakup persepsi di dalamnya, menjadi dasar bagi pengajar untuk melakukan kegiatan mengajar; suatu kegiatan yang melibatkan komunikasi antarpribadi yang intensif demi tercapainya tujuan pengajaran efektif.

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This thesis is expected to provide explanation about interpersonal communication in learning activities on marginal school. Using a qualitative approach, this phenomenological research uses self theory of Mead-Cooley, Miller & Steinberg's interpersonal communication, and Snygg & Combs' perception in teaching relationship.

Research found that, by involving in learning activities, teenager can have another new value. Teenagers that used to see and reflect significant others' behavior their surrounding environment, learn to be an example and reflection of students' behavior.

Teenager's behavior in this learnng acivity can be explained in belief, value, and attitude system showed in how self concept meet value resulting their attitude. In order to make the learning process effective, teeangers need to have positive self concept. Teacher's self concept, which included perscption in it, became the teenager's basic in learning activity; an activity involving intensive interpersonal communication so the effective learning purpose is able to be achieved."

"[ABSTRAKPersaingan bisnis antar industri dewasa ini sangatlah ketat, termasuk dalamindustri otomotif khususnya kendaraan bermotor roda empat. Oleh karena ituperusahaan penyedia barang dan jasa berlomba untuk meraih simpati konsumendengan memberikan pelayanan yang dapat mempermudah konsumen dalammendapatkan keinginan dan kebutuhannya. Salah satu komunikasi pemasaranyang digunakan perusahaan adalah personal selling, dimana kemampuankomunikasi antar pribadi wiraniaga dengan konsumennya agar memilikikedekatan secara personal. Komunikasi antar pribadi akan terjalin secara efektifapabila terdapat kualitas di dalamnya yang terdiri dari keterbukaan (openness),empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness),serta kesetaraan (equality).Dengan pendekatan kualitatif, dan metode wawancara secara mendalam denganpara narasumber, dimaksudkan agar dapat diketahui secara mendalam keterkaitanantara lima kualitas pada efektivitas komunikasi antar pribadi antara wiraniagadengan konsumennya, pada tahapan keputusan pembelian kendaraan bermotorroda empat.

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ABSTRACTGiven a stiff competition in automotive industry nowadays, automobiledistributors have provided their best effort to gain the sympathy of consumers byproviding services that can facilitate consumers’ needs. One of the marketingcommunication strategies that has been used widely by the distributors is personalselling approach, in which interpersonal communication skills have played animportant role in sales person-consumer relationship. Five general quality toimprove the effectiveness of communication which is the key factor for a properestablishment in interpersonal communication includes: openness, empathy,supportiveness, positiveness, as well as equality.Based on a qualitative approach, and in-depth and one-on-one interviews withboth parties, this study is intended to have a clearer perspective on necessity of thefive general quality to the effectiveness of interpersonal communication betweensales person and its customers at the stage of purchase decision process;Given a stiff competition in automotive industry nowadays, automobiledistributors have provided their best effort to gain the sympathy of consumers byproviding services that can facilitate consumers’ needs. One of the marketingcommunication strategies that has been used widely by the distributors is personalselling approach, in which interpersonal communication skills have played animportant role in sales person-consumer relationship. Five general quality toimprove the effectiveness of communication which is the key factor for a properestablishment in interpersonal communication includes: openness, empathy,supportiveness, positiveness, as well as equality.Based on a qualitative approach, and in-depth and one-on-one interviews withboth parties, this study is intended to have a clearer perspective on necessity of thefive general quality to the effectiveness of interpersonal communication betweensales person and its customers at the stage of purchase decision process, Given a stiff competition in automotive industry nowadays, automobiledistributors have provided their best effort to gain the sympathy of consumers byproviding services that can facilitate consumers’ needs. One of the marketingcommunication strategies that has been used widely by the distributors is personalselling approach, in which interpersonal communication skills have played animportant role in sales person-consumer relationship. Five general quality toimprove the effectiveness of communication which is the key factor for a properestablishment in interpersonal communication includes: openness, empathy,supportiveness, positiveness, as well as equality.Based on a qualitative approach, and in-depth and one-on-one interviews withboth parties, this study is intended to have a clearer perspective on necessity of thefive general quality to the effectiveness of interpersonal communication betweensales person and its customers at the stage of purchase decision process]"