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"This paper investigates why and how Muhammadiyah and Nahdlatul Ulama (NU) have engaged in the soft power diplomacy of Islam in post-Suharto Indonesia and how they mobilise their vast resources and networks to do so. The nefarious effects of radical extremism have invited the Muslim world, including Indonesia, to revert to the notion of Islamic moderation, a justly balanced Islam (wasatiyyat Islam), and to promote it nationally and globally. In this sense, both state and non-state actors, such as Muhammadiyah and NU, have pulled themselves into soft power diplomacy. Drawing upon the lens of soft power and public diplomacy theory, this paper finds that Muhammadiyah and NU’s involvement in Indonesia’s soft power and public diplomacy is generated by shared interests in reinstalling a moderate identity at home and abroad. In this vein, through dialogues, cooperation, humanitarian action, and the establishment of special branches and sister organisations, the two most prominent Islamic institutions in Indonesia have attempted to internationalise the best practice of Indonesian Islam, rooted sociologically and historically in tolerance, openness, and temperance. This paper discovers that, although confronted by some weaknesses and challenges, Muhammadiyah and NU constantly attempt to craft global networks of moderate Islam and to recenter Indonesian Islam as a new centre of Islamic civilisation."

"Skripsi ini membahas mengenai pemanfaatan Piala Dunia FIFA 2010 sebagai suatu diplomasi yang melalui acara olah raga dalam memperluas marketing power Afrika Selatan, baik secara internasional maupun domestik. Skripsi ini menggunakan pendekatan kualitatif dengan penulisan naratif deskriptif. Penulis menemukan peran dari Piala Dunia FIFA 2010 sebagai berikut: menandai merek Afrika Selatan, mensinyalkan gambaran positif, mengedepankan kontinen Afrika sesuai kebijakan, dan mendorong kohesi dan kebanggaan nasional. Afrika Selatan mampu menarik perhatian, mensinyalkan pesan, dan melegitimasi langkah kebijakannya selama Piala Dunia namun tetap dibutuhkan kebijakan konsisten dan berkesinambungan untuk mengukuhkan dan meningkatkan posisi Afrika Selatan dalam kompetisi global.

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This thesis discusses the use of the 2010 FIFA World Cup as sportdiplomacy in expanding South Africa's Marketing Power, both internationally and domestically. This thesis is qualitative descriptive narrative. Author finds the role of FIFA World Cup 2010 as follows: marking South Africa's brand, signaling a positive image, promoting African continent according to South African policy, and encourage national cohesion and pride. While South Africa was able to attract attention, signaling messages, and legitimize their policy during the World Cup, consistent and sustainable policies are still needed to strengthen and improve South Africa's position in global competition."