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"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"Pitiriasis versikolor merupakan penyakit kulit yang menyerang lapisan tanduk kulit. Masyarakat luas menyebut penyakit ini panu. Penyebabnya adalah Malassezia furfur yang nerupakan flora normal pada kulit manusia. Makalah ini bertujuan untuk mengetahui patogenitas jamur penyebab pitiriasis versikolor serta faktor-faktor yang menyulitkan pengobatan penyakit ini. Pengobatan pitiriasis versikolor seringkali gagal. Faktor penyebabnya antara lain cara pengobatan yang kurang tepat, adanya faktor predisposisi, atau timbul infeksi. "