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"The aim of this research is to analyze the implementation of Sustainable Competitive Advantage (SCA) as a strategy taken by PT Garuda Indonesia in facing the commercial flight business competition in Indonesia. This research adopted Boston Consulting Group (BCG) matrix theory and the SCA approach to identify the competitive position of Garuda among its competitors in the airline industry and to analyze the component of competitors, consisting familiarity towards its own product, familiarity towards competitors, familiarity towards the competitors’ product and the component of competition techniques comprising cost advantage, product differentiation, market focus, pioneering products and market synergy. The result of this research shows that competitive position of Garuda in the airline industry in Indonesia is in the star quadrant, possessing the growth of long run opportunities. The strategies that could be adopted were forward integration, backward integration, horizontal integration, market penetration, market development and product development. Therefore it could be concluded that the SCA concept could be adopted as the marketing strategy of Garuda. The optimal adoption of the SCA concept as the marketing strategy that possessed the sustainable competition requires mending and improvement of such strategies as market synergy, human resources development and the market extension."

"Budaya keselamatan (Safety Culture) adalah sub dari budaya organisasi/perusahaan yang digunakan untuk menyatakan suatu nilai (value), sikap (attitude) yang menjadi perilaku (behaviour), persepsi (perception), dan kepercayaan (belief) yang dimiliki dalam suatu perusahaan terkait aspek keselamatan. Konsep budaya keselamatan ini pertama kali dikemukakan setelah terjadinya ledakan pada reaktor nuklir chernobyl pada tahun 1986. Didalam laporan penelitian ini, penulis akan menganalisis terkait penerapan budaya keselamatan kerja di salah satu perusahaan minyak dan gas yaitu PT.JHH. Dari hasil review terhadap data kecelakaan kerja (2014-Jun 2018) di PT JHH terlihat adanya aspek perilaku tidak aman (Unsafe act) sebesar 63 % menjadi faktor yang dominan sebagai penyebab kecelakaan. Dari hasil observasi lapangan juga terlihat dan diduga adanya perbedaan penerapan aspek budaya keselamatan diantara pekerja yang berada di lapangan dan di kantor, pekerja yang muda dan berpengalaman, pekerja permanent dan pekerja kontrak. Dari data-data ini lah yang menjadi perhatian penulis untuk dijadikan bahan penelitian didalam menganalisis profil budaya keselamatan kerja secara umum dan pada kategori pekerja-pekerja tersebut. Penelitian yang diaplikasikan dalam studi ini adalah penelitian mixed methods yaitu sebagian data akan dinilai secara kuantitatif dan sebagian lagi akan dinilai secara kualitatif. Hasil penelitian ini akan dianalisis secara deskriptif dengan kajian yang mendalam (in depth analysis) Metode yang digunakan untuk menganalisis aspek budaya keselamatan ini yaitu dengan metode safety climate level (SCL) dan safety culture maturity model (SCMM). Metode SCL menggunakan media kuesioner yang disebar secara online dengan melibatkan 145 responden (20% populasi) dengan teknik stratified random sampling dan metode SCMM menggunakan teknik focus group discussion (FGD) yang melibatkan 103 responden. Hasil analisis dengan metode SCL didapatkan profil budaya pekerja secara umum adalah 8,07 dimana hal ini dapat diartikan bahwa persepsi pekerja terhadap nilai-nilai keselamatan sudah terinternalisasi dengan baik didalam diri pekerja baik sebagai individu, grup dan organisasi. Hasil analisis dengan metode SCMM didapatkan profil budaya pekerja secara umum adalah 3,99 yaitu pada level proactive (3,5-4,4). Hal ini dapat diartikan adanya Keterlibatan pekerja secara aktif dan memberikan inisiatif di dalam pencegahan hal hal yang tidak diinginkan dan dalam meningkatkan aspek K3. Dari hasil perhitungan statistik dapat disimpulkan bahwa tidak ada perbedaan penerapan budaya keselamatan kerja yang signifikan antara pekerja muda vs berpengalaman (Ï? (0,149) > 0,05), pekerja lapangan vs kantor (I(0,147) > 0,05), dan pekerja permanent dan kontrak (Ï (0,771) > 0,05).

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Safety culture is a sub of organizational culture / company that is used to declare value , attitude that becomes behavior , perception, and belief that is owned in a company related safety. The concept of safety culture was first established after an explosion at the chernobyl nuclear reactor in 1986. In this research , the author will analyze the implementation of work safety culture in oil and gas companies, namely PT. JHH. Based on review of work accident data (2014-Jun 2018) there were 63% aspects of Unsafe act being the dominant factor as causes of accident.

Based on field observation, it is suspected that there were possible different implementation of work safety culture among these workers , young and experienced workers, permanent workers and contract workers, field workers and office workers. From these data, the author put attention to work on analyzing the profile of work safety culture in general and in the categories of workers. The research applied in this study is a mixed methods study, where some data will be calculated quantitatively and some will be interpreted qualitatively.

This study uses descriptive analysis with in-depth study. The method used to analyze aspects of this safety culture is the method of safety climate level (SCL) and safety culture maturity model (SCMM). The SCL method uses a questionnaire distributed online by involving 145 respondents (20% of the population) with stratified random sampling techniques and the SCMM method using Focus group discussion (FGD) techniques involving 103 respondents.

The results of the analysis with the SCL found that the profile of the work culture in general is 8.07 where it can be interpreted that workers` perceptions of the values of safety have been internalized well within workers both as individuals, groups and organizations. The results of the analysis with the SCMM found that the work culture profile in general is 3.99, which is at the proactive level (3.5-4.4). This can be interpreted as an active involvement of workers and providing initiatives in the prevention of things that are not desirable and in improving aspects of K3. From the results of statistical calculations it can be concluded that there is no difference in the application of a significant work safety culture between young vs. experienced workers (I (0,149) > 0,05), field vs. office workers (I (0,147) > 0,05) and permanent and contract workers (I(0,771) > 0,05). "