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"Studi ini meneliti citra khalayak terhadap Golkar. Secara spesifik, studi ¡ni diarahkan pada upaya menjawab 3 (tiga) pertanyaan pokok sebagai berikut: (1) Bagaimana persepsi khalayak terhadap Golkar pada saat ini? Apakah citra mereka tentang Golkar masih terkait dengan posisi Goikar di masa lalu (Orde Baru)? (2) Apakah citra khalayak tersebut (positif atau negatif) mempunyai hubungan/asosiasi yang signifikan dengan faktor sosic demografiS (khususnya umur, pendidikan dan tempat tinggal) ? (3) Sagaimafla persepsi khalayak terhadap Partai-Partai Politik Iainnya khususnya yang termasuk dalam 5 (lima) besar pemenang Pemilu (PDI Perjuangan, PPP, PKB dan PAN)? Apakah citra negatif hanya berlaku bagi Golkar atau juga melekat pada keempat partai politik Iainnya? Penelitian dilakukan terhadap warga masyarakat berusia 17 tahun ke atas, khususnya yang berdomisili di Jakarta Timur, Depok, Bogor dan Purwakarta. Jumlah sampel seluruhnya 340 responden. Penarikan sampe dJakukan secara acak melalui teknik ?multi stage random sampling?. Hasil studi menunjukkan bahwa secara umum, mayoritas responden dalam penelitian ini mempunyai pandangan yang ?negatif? terhadap visi, misi dan identitas dan 5 (lima) partai besar pemenang pemilu yaitu PDI Perjuangan, Golkar, PPP, PKB dan PAN. Pandangan negatif tersebut terungkap dan jawaban mereka yang umumnya menilai bahwa kelima partai tersebut sebagai : (1) lebih mementingkan tokoh dalam kampanye pemilu ketimbang program, (2) hanya peduJi pada rakyat kecil saat menjelang pemjlu (3) hanya mengobral janjijanji politik dalam kampanye, (4) (5) Lebih mementingkan diri dan golongannya politik uang, dan besar kadernya tidak Iayak untuk duduk darjpada rakyat, (6) sebagnya hanya mengejar kedudukan sebagai anggota legislatif, dan (7) elit politik negatif tersebut terutama lebih menonjol pada golkar dibandingkan dengan keempat partai politik lainnya.

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This study is concerned with the audiences image towards Golkar. The study specifically addressed 3 (three) basic questions: (1) How do audiences presently perceive Golkar? Are their perceptions associated with Golkar's position during the New Order (Orde Baru) era ? (2) Are there significant relationships between their perception and their socio-demographic characteristics i.e age, education and social-environment? (3) How do they perceive the other 4 (four) big political parties (PDI Perjuangan, ppp, PKB and PAN) ? Are their perception of these four political parties different with their perception of Golkar?

The study was carried out in East Jakarta, Depok, Bogor and Purwakarta. The subjects were community members, 17 years of age and above. The total sample was 340, and selected randomly through multi stage random sampling technique.

The findings revealed that, overall majority of the respondents held a negative view towards the vision, mission and identity of the 5 (five) big political parties (PDI Perjuangan, Golkar, PPP, PKB arid PAN). This was reflected from the data in wtiich, those political parties were viewed as: (1) concerned more with their leaders than the platforms, (2) paid attention to common people only during the campaign, (3) full of promises during the camnpaign, (4) oriented more to their own group interests, (5) involved in money politics, (6) majority of their cadres were not eligible to become parliament members, and (7) their elites only fought for the strategic positions in executive. Nevertheless, their negative perception towards Golkar was stronger compared to the other 4 (four) political parties. When asked about identity, position, vision and mission of the party, only few respondents who viewed Golkar as : (1) open to all people from various groups and layers, (2) independent from the current government, and (3) having clear vision and mission. On the other hand, majority of the respondents perceived the other four political parties as possessing clear Vision and mission. It should be noted, that their positive view was particularly strong for PDI Perjuangan. Golkar according to the majority of respondents? perception was associated with the following characteristics : (1) inseparable part of the New Order (ORBA) regome, (2) was big because of Suharto?s dominant role, (3) full of corruption, collution and nepotism practices, (4) involved in money politics, (5) not democratic, (6) ignored the common people?s aspirations and interest, and (7) was not categorized as a modern political party.

The study also found significant relationships between the respondents? image and their socio-demographic characteritics i.e. age, education and social environment. It can be summarized that, the respondents who held negative image towards Golkar were else who lived in urban areas, younger in their age, and possessed higher educational background.

Based on the study findings, it is necessary for Golkar to change their identity as well as their vision and mission. This can be done, among other things, by way of evaluating the current ?positioning ? and ?orientation? strategy (repositioning and reorientation strategy). In this regard, Golkar should carry out internal consolidation, self-evaluation, and nation-wide socialization programs, in order to convince all people that the current Golkar is completely different from Golkar during the New Order era."

"Skripsi ini akan memberikan kajian terkait dinamika politik internal pada saat Jusuf Kalla memimpin Partai Golkar. Pada periode ini, lahir dua partai politik baru yaitu Partai Hanura dan Partai Gerindra yang didirikan oleh Wiranto dan Prabowo yang mempunyai hubungan erat dengan Partai Golkar. Pada masa ini, menjadi awal dari penguasaan Partai Golkar oleh para saudagar. Di sisi lain, sebagai partai pendukung pemerintah, Partai Golkar juga mengalami penurunan perolehan suara di Pemilu 2009 dibanding Pemilu 2004. Ketiadaan mekanisme manajemen konflik yang baik membuat partai ini akan selalu dibayangi perpecahan. Partai politik lain akan kembali lahir dari Partai Golkar. Setidaknya sudah ada tiga partai besar yang lahir dari Partai Golkar, yaitu Partai Demokrat, Partai Hanura dan Partai Gerindra.

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This thesis will provide the internal political dinamic in the time of Jusuf Kalla lead Golkar Party. In this period, two political parties (Hanura and Gerindra) were born established by Wiranto and Prabowo that had close relation with Golkar Party. We can say that in this time Golkar Party by merchants. Golkar party had decreased for election in 2009 if compared with 2004. The bad management of risk makes this party always be shadowed by divisions. Al least, three new parties had born by Golkar, they are Democtrat Party, Hanura Party, and Gerindra Party."

"Penelitian ini dilatarbelakangi oleh pendirian organisasi sayap perempuan oleh partai politik pada era reformasi di Indonesia. Organisasi sayap perempuan partai politik di Indonesia banyak berdiri seiring dengan peningkatan kesadaran akan keterwakilan perempuan dalam politik. Oleh karena itu penelitian ini dilakukan untuk mencari jawaban mengenai peran sayap perempuan partai politik dalam rekrutmen kepengurusan dan pencalonan legislatif perempuan di tingkat nasional. dengan mengambil studi kasus Kesatuan Perempuan Partai Golkar (KPPG). Penelitian mengenai peran KPPG dibatasi pada dua era kepemimpinan Ketua Umum Partai Golkar yaitu Jusuf Kalla (2004-2009) dan Aburizal Bakrie (2009-2014).Sebagai pijakan teoritis, penelitian ini menggunakan teori partai politik dari Alan Ware, gender dan partai politik Joni Lovenduski, dan proses rekrutmen partai politik Pippa Norris. Penelitian ini menggunakan metode kualitatif, sedangkan teknik analisis data menggunakan eksplanatif. Teknik pengumpulan data dilakukan dengan mengumpulkan data-data dan dokumen yang terkait dengan penelitian serta wawancara mendalam dengan narasumber.Temuan di lapangan menunjukkan meskipun partai politik merespon isu perempuan dalam politik dengan mendirikan sayap perempuan partai politik, namun kesempatan yang diberikan oleh partai politik untuk rekrutmen kepengurusan dan pencalonan legislatif perempuan di tingkat nasional masih sangat kecil. Faktor-faktor yang mempengaruhi peran sayap perempuan partai politik dalam meningkatkan jumlah pengurus dan calon legislatif perempuan terbagi antara faktor eksternal dan internal. Faktor internal terbagi lagi menjadi faktor internal Partai Golkar dan faktor internal KPPG. Beberapa faktor tersebut antara lain perundang-undangan yang mendukung afirmasi, tipe organisasi partai politik, aturan partai, struktur rekrutmen, tipe kepemimpinan ketua umum, dan lain-lain. Implikasi teoritis menunjukkan bahwa proses rekrutmen partai politik sangat berpengaruh dalam penempatan posisi strategis di partai politik. Namun posisi strategis dalam partai politik maupun penentuan nomor urut caleg sulit diraih dan sangat sedikit bagi kader perempuan.

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This research is motivated by the increasing number of women's wing in Indonesia political parties. Women's wing in Indonesia grown along with increased awareness of women's representation in politics. Therefore, this study conducted to seek answers about the role of women's wings of political parties in the recruitment of elite and legislative member candidate by taking a case study Kesatuan Perempuan Partai Golkar (KPPG). This research limited on the role of leadership in the two eras, Golkar chairman Jusuf Kalla (2004-2009) and Aburizal Bakrie (2009-2014).As a theoretical foundation, this study uses the theory of polititical party from Alan Ware, Gender and Political Party from Joni Lovenduski and the recruitment process in political parties from Pippa Norris. This study used qualitative methods, while data analysis techniques using explanatory methods. Technique data collecting collect the data and documents related to the research, also through in-depth interview with nine speakers which is seven women and two men from DPP Golkar elites in the two eras.Evidence shows though political parties respond to the issue of women in politics by establishing women's wing, but the opportunity presented by political parties for elites and legislative member candidate recruitment at the national level is still very rare. The factors that affect the role of the women candidates and officials divided into external and internal factors include affirmation policy, tipe of political organization, male dominated elites, and much more. Theoritical implication indicate that the recruitment process is highly influential in gaining a strategic position in a political parties. But a strategic position in a political party or sequence number in legislative election tend to be difficult to achieve for women cadres."