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"Four studies using general attribute goals or spesific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, spesific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom - up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance."

"Written by well-known sociologists John D. DeLamater, Daniel J. Myers, and Jessica L. Collett, this fully revised and updated edition of Social Psychology is a highly accessible and engaging exploration of the question what is it that makes us who we are? Grounded in the latest contemporary research, the book also explains the methods in which social psychologists investigate human behavior in a social context and the theoretical perspectives that ground the discipline. With hundreds of real-world examples, figures, tables, and photographs, the text explores such topics as self, attitudes, social influence, emotions, interpersonal attraction and relationships, collective behavior, and personality. Each chapter is designed to be a self-contained unit for ease of use in any classroom, beginning with focal questions that establish the issues being discussed and ending with a summary of key points, a list of key terms and concepts, and critical thinking questions."