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"Isu diskriminasi sosial terhadap kaum minoritas masih menjadi permasalahan sensitif yang masih sulit untuk diselesaikan. Selaras dengan hal itu, Prancis menjadi salah satu negara dengan tingkat diskriminasi rasial yang masih terbilang tinggi (RFI, 2023) Kery James, seorang rapper, kerap kali mengangkat isu rasisme dalam lagunya, seperti dalam “Le Poète Noir” yang secara implisit menampilkan kritik terhadap diskriminasi rasial terhadap kaum minoritas. Dalam hal ini, musik dapat menjadi media penyampaian kritik atas isu sosial yang terjadi di masyarakat, termasuk permasalahan diskriminasi rasial. Penelitian ini bertujuan untuk memperlihatkan adanya resistensi wacana diskriminasi sosial melalui pemilihan diksi dan penggunaan gaya bahasa sebagai media fokalisasi kaum minoritas yang terdiskriminasi di dalam lirik lagu “Le Poète Noir” karya Kery James. Melalui metode kualitatifdengan teknik studi kepustakaan, penelitian ini menggunakan teori struktural puisi Schmitt & Viala (1982), teori analisis komponen makna Leech (1982), dan teori aktivitas diskriminasi Baron & Byrne (1997). Ditemukan bahwa eksistensi kritik sosial atas diskriminasi ditunjukkan melalui dominasi penggunaan aliterasi, asonansi, dan metafora pada lagu untuk mendukung pemberian makna penderitaan dan perjuangan sebagai bentuk kritik atas tindakan diskriminasi rasial.

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The issue of social discrimination against minorities is still a sensitive issue that is still difficult to resolve. In line with this, France is one of the countries with a high level of racial discrimination (RFI, 2023) Kery James, a rapper, often raises issues of racism in his songs, such as in "Le Poète Noir" which implicitly criticizes racial discrimination against minorities. In this case, music can be a medium to convey criticism of social issues that occur in society, including the problem of racial discrimination. This research aims to show the resistance of social discrimination discourse through the selection of diction and the use of language styles as a medium of focalization of discriminated minorities in the lyrics of the song "Le Poète Noir" by Kery James. Through qualitative method with literature study technique, this research uses Schmitt & Viala's structural theory of poetry (1982), Leech's theory of componential analysing of meaning (1982), and Baron & Byrne's theory of discrimination activity (1997). It was found that the existence of social criticism of discrimination is shown through the dominant use of alliteration, assonance, and metaphor in the song to support the meaning of suffering and struggle as a form of criticism of acts of racial discrimination."

"ABSTRAKDespite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders."