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"Komitmen merupakan sebuah keyakinan diri untuk bertanggung jawab melakukan suatu tindakan di masa mendatang karena dianggap saling menguntungkan. Pada wacana politik, seperti debat Pilpres, komitmen kerap digunakan sebagai salah satu cara untuk meyakinkan mitra tutur. Komitmen yang digunakan dalam wacana politik tersebut diistilahkan sebagai komitmen argumentatif. Penelitian ini bertujuan untuk menjelaskan berbagai karakteristik komitmen argumentatif. Sumber data pada penelitian ini adalah tuturan calon presiden dan wakil presiden yang berpartisipasi dalam debat Pilpres 2019 putaran pertama sampai dengan ketiga. Data berupa komitmen argumentatif didapat dengan menggunakan indikator yang diadaptasi dari 9 kriteria komitmen tak-cacat Searle. Analisis dilakukan dengan cara menguraikan komitmen argumentatif menjadi bagian-bagian yang lebih kecil. Kemudian dilakukan pengamatan terhadap relasi antara bagian satu dan lainnya. Analisis juga dilakukan dengan cara menguraikan fungsi berbagai pengungkap modalitas yang ada pada komitmen argumentatif. Hasil penelitian ini menunjukkan setidaknya 12 pola yang menggambarkan 2 karakteristik komitmen argumentatif.

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Commitment is a self-belief to be responsible for taking action in the future because it is considered mutually beneficial. In political discourse, such as the presidential election debates, commitment is often used as a way to convince speech partners. Commitment used in political discourse is termed as argumentative commitment. This study aims to explain the various characteristics of argumentative commitments. Data was taken from speeches of the presidential and vice presidential candidates who participated in the first to third rounds of the 2019 presidential election debates. The Data, which are in the form of argumentative commitment, were obtained using indicators adapted from Searle's 9 criteria of non-defective promise. The analysis was carried out by breaking down argumentative commitments into smaller parts. Then, an observation was made to identify relationships between parts of each argumentative commitment. Analysis was also carried out by describing the functions of various modalities in argumentative commitments. The results of this study indicate at least 12 patterns that describe 2 characteristics of argumentative commitments"

"Penelitian ini membahas argumen dalam teks opini Majalah TEMPO tahun 2010 dengan topik Presiden ke-6 Republik Indonesia, Susilo Bambang Yudhoyono. Teori argumen Toulmin yang dimodifikasi oleh Ramage dan Bean diterapkan sebagai alat analisis utama. Hasil penelitian menunjukkan bahwa penulis opini menggunakan elemen-elemen argumen dengan lengkap, yaitu claim, ground, warrant, backing, rebuttal, dan qualifier. Elemen-elemen tersebut saling berhubungan dan membentuk pola argumen. Hubungan itu terlihat dari adanya kohesi antartopik-komen dalam elemen-elemen argumen. Dengan demikian, terjadi kesatuan argumen yang menampakkan inti pikiran penulis tentang topik tulisan. Di samping itu, dari hasil penelitian dapat diketahui pula bahwa delapan teks opini Majalah TEMPO yang digunakan sebagai data penelitian ini merupakan teks argumentatif. Hal itu ditunjukkan dengan adanya ciri-ciri teks argumentatif, seperti pembuka, isi, dan penutup; penggunaan penalaran deduktif dan induktif; serta adanya usaha penulis mengarahkan pembaca untuk 'menyetujui' pikirannya tentang topik tulisan melalui argumen-argumen yang disampaikannya itu.

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This study discusses the argument in the opinion texts of TEMPO in 2010 with the topic of the 6th President of the Republic of Indonesia, Susilo Bambang Yudhoyono. Toulmin argument theory which are modified by Ramage and Bean is applied as the main analytical tool. The results of this study show that the writers of opinions use complete elements of an argument, which are claim, ground, warrant, backing, qualifier, and rebuttal. These elements are interconnected to form a pattern of an argument. Relationships are seen from the cohesion between topic-comment in the elements of the argumen. Thereby, these elements occurred the unity argument, which reveal the author's core ideas about the topic of writing. In addition, this research can also show that the eight opinion texts of TEMPO which are used as research data are argumentative texts. This was indicated by the characteristics of argumentative texts, such as introduction, contents, and conclusion; the use of deductive and inductive reasoning; and writers effort to influence the reader to 'accept' his thoughts about the subject through the arguments which it conveys."

"[ABSTRAKPenelitian ini dilatarbelakangi adanya berbagai macam bentuk kampanye yangdilakukan untuk mengkumunikasikan isu atau permasalahan tertentu. Penelitianini menambahkan kajian teori karena menguji dua faktor sekaligus yaituhubungan komunikator dan pesan kampanye dengan sikap audiens. Penelitian inimengambil contoh kampanye pada ASI ekslusif yang dilakukan dengan duapendekatan, yaitu menggunakan komunikator yang berbeda.Penelitian ini adalah penelitian eksperimental dengan dua kelompok eksperimentyang diberikan perlakuan berupa bentuk kampanye berbeda. Partisipan berjumlah40 orang, tiap kelompoknya terdiri dari 20 partisipan. Metode analisis yangdiigunakan adalah uji beda rata-rata tiap kelompok eksperiment untukmenunjukan hubungan antara variabel yang diteliti.Penelitian ini menemukan bahwa komunikator dan pesan kampanye memilikihubungan dengan sikap seseorang. Penelitian menemukan terdapat perbedaanpersepsi dan sikap mengenai komunikator, pesan dan sikap terhadap isukampanye yang didasarkan oleh perbedaan bentuk kampanye yang diterima.Khalayak menganggap bahwa komunikator dokter dalam konteks kampanyekesehatan dipandang lebih memiliki kredibilitas dibandingkan komunikatorkalangan populer

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ABSTRACT

This research conducted as a result from so many campaigns that held nowadays

to communicate several issues or particular social concern. Campaign takes

various form, stressing in selecting the communicator and message form as a

purpose to change social behavior. Then again this research using breastfeeding

campaign as an example to scrutinize with two approaches, Moreover this

campaign is distinguished with its communicator, There are campaign using

doctor and in another campaign using public figure as a communicator.

Using experimental method with two experiment group and each group of

experiment treated by giving the group a video. Each video resemble two different

form in communicator. Total participans are fourty person divided by two group.

Analysis method is using T-test so we can compare and look througt the

The result from this research found that communicator and message have effect

upon behavioral change in each person. Proven by this research that doctor can

give more obvious impact in behavioral change rathen than public figure when in

they speak as communicator in breastfeeding campaign. Further more audience

think that doctor have strong credibility rather than public figure when it came to

breastfeeding topic., This research conducted as a result from so many campaigns that held nowadays

to communicate several issues or particular social concern. Campaign takes

various form, stressing in selecting the communicator and message form as a

purpose to change social behavior. Then again this research using breastfeeding

campaign as an example to scrutinize with two approaches, Moreover this

campaign is distinguished with its communicator, There are campaign using

doctor and in another campaign using public figure as a communicator.

Using experimental method with two experiment group and each group of

experiment treated by giving the group a video. Each video resemble two different

form in communicator. Total participans are fourty person divided by two group.

Analysis method is using T-test so we can compare and look througt the

The result from this research found that communicator and message have effect

upon behavioral change in each person. Proven by this research that doctor can

give more obvious impact in behavioral change rathen than public figure when in

they speak as communicator in breastfeeding campaign. Further more audience

think that doctor have strong credibility rather than public figure when it came to

breastfeeding topic.]"