"Cita Cinta has existed as young women magazine for approximately 9 years,
due to its concept differentiation compared to other traditional women magazine.
The purpose of the study is to check whether the ideal marketing mix of Cita
Cinta’s publisher meets the readers’ expectation and to pursue integrated
marketing communication alternative for Cita Cinta. Conclusion of the study and
recommendations on the integrated marketing communication strategies are
provided to enlarge its market and readership base and to develop strategy to maintain Cinta Cinta’s existence in the long run."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
