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"The American cultural landscape has shifted considerably since the 1990s. As church attendance has declined, seculars have increased in number and in political involvement. The economy was supposed to be the most important issue in the 2008 and 2012 elections, but social issues such as gay rights and the status of women actually had a greater impact on vote choice. Moral issues and perceptions of candidate morality had less effect on voters in 2004 than in 2008. These arguments directly challenge the conventional wisdom concerning the 2004 and 2008 elections, which were supposedly decided on the basis of moral values and the economy respectively. Yet in The Politics of Sex, Susan B. Hansen justifies these claims theoretically based on evidence about how voters actually evaluate candidates. Hansen explores trends in public opinion on abortion, gay rights, and the status of women and finds that "values voters" are still crucial in presidential elections, even those supposedly fought over economic or foreign-policy issues. She then analyzes campaign strategies and vote choice to show how Barack Obama made effective use of the liberal trends in public opinion on social issues in 2008 and 2012. Hansen also examines trends in demographics, religious involvement, the institutional setting, and public opinion to predict who in future years benefit from the politics of sex. By providing an historical perspective on the changing impact of morality politics on presidential elections, this book will show how and why the politics of sex now favors the Democratic Party"

"ABSTRAKKemenangan Donald Trump dalam Pemilihan Presiden Amerika Serikat tahun 2016 sempat menghebohkan Amerika Serikat serta warga dunia. Bila biasanya strategi kehumasan akan berusaha menonjolkan kebaikan yang dimiliki oleh calon pemimpin dalam kampanye politik, strategi kehumasan yang diterapkan oleh tim kampanye Donald Trump justru mampu mengemas setiap tindakan dan kebijakan yang kontroversial menjadi senjata kehumasan yang justru berguna untuk meningkatkan popularitas. Lewat pemetaan pesan kunci yang selalu disampaikan berulang-ulang saat kampanye, hubungan media dan agenda building yang dibangun dari berbagai ucapan, tindakan, serta kebijakan Trump yang dinilai kontroversial, serta pemanfaatan digital public relations untuk menjangkau segmen konstituennya yang sangat baik, membuat Donald Trump yang tadinya dinilai mustahil memenangkan Pemilihan Presiden, kini sedang bersiap-siap untuk dilantik menjadi Presiden ke-45 Amerika Serikat.

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ABSTRACTDonald Trump victory in The United States Presidential Election in 2016 had horrendous United States as well as citizens of the world. If basically public relations strategy trying to establish the good sides of the prospective leader in every political campaign, public relations strategy that has been implemented by Donald Trump rsquo s campaign team precisely packed every action and controversial policy by Donald Trump into a weapon to increase his popularity. Through the mapping of key messages that always delivered repeatedly during the campaign, media relations and agenda building that had be constructed from every controversial words, actions, and policies by Trump, and the excellent utilization of digital public relations to reach a segment of his constituents, makes Donald Trump that seen impossible to win the Presidential Election, is now getting ready to be inducted as the 45th President of the United States."