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""The topic of awareness and control is an elephant in the room in sociolinguistic research. To what extent are speakers aware of sociolinguistic variables? Are there different types or levels of awareness? Is 'control' of these variables a conscious or unconscious process, or is it some combination of the two? Are the variables we are aware of necessarily those we control, and vice versa? The extent to which speakers are aware of sociolinguistic information and use it strategically may drastically affect our understanding of the role that sociolinguistic cues play in the development of structural categories. This volume constitutes the first concerted effort to understand the nature of awareness and control using all the methodological and theoretical tools at our disposal. The contributors employ a variety of perspectives to address the relationship between awareness and control in sociolinguistic research"--"

"A comprehensive 'how to' guide to the practical analysis of language variation in a social context."

"Synopsis'Natalie Schilling learned the 'secrets of sociolinguistic fieldwork' (as she so aptly puts it) in both urban and rural settings. Her hands-on experience gives her book uncommon breadth, and her sensitivity, both scientific and social, gives it unrivalled depth.' J. K. Chambers, University of Toronto '... a detailed blueprint of sociolinguistic fieldwork, from initial study design, to making contacts, to more long term community involvement ... manages to capture wonderfully the often 'messy' experience of data collection in the real world. The 'secrets' of sociolinguistic fieldwork are indeed unlocked in this book.' Jennifer Smith, University of Glasgow 'Perhaps Natalie Schilling has done our little band of scholars a bad service by letting our secrets out in this comprehensive and clearly written account of what sociolinguists do - not just the various ways we go about doing it but, more importantly, the social and linguistic questions (and their interaction) that motivate our doing it, these latter points very well-integrated into the how-tos. A much larger audience will now have access to our mysteries, but, of all the linguistic mysteries that should be revealed to a more general public, sociolinguistics is surely at the forefront in the roles it plays in establishing a more democratic society. In short, on all these fronts, this is a very good place to learn how to do and why we do sociolinguistics.' Dennis R. Preston, Regents Professor, Oklahoma State University "

"The study of how language varies in social context, and how it can be analysed and accounted for, are the two key goals of sociolinguistics. Until now, however, the actual tools and methods have been largely passed on through ‘word of mouth’ rather than being formally documented. This is the first comprehensive, ‘how-to’ guide to the formal analysis of sociolinguistic variation. It shows step-by-step how the analysis is carried out, leading the reader through every stage of a research project from start to finish. Topics covered include fieldwork, data organisation and management, analysis and interpretation, presenting research results and writing up a paper. Practical and informal, the book contains all the information needed to conduct a fully fledged sociolinguistic investigation, and includes exercises, checklists, references andinsider tips. "