Hasil Pencarian  ::  Simpan CSV :: Kembali

"Museum merupakan organisasi non-profit yang membutuhkan pengunjung sehingga perlu melakukan kegiatan pemasaran. Museum kini bukan lagi sekadar tempat penyimpanan benda-benda kuno yang pasif, melainkan sebagai sarana bermain dan belajar interaktif bagi semua kalangan. Penelitian ini dilakukan untuk menganalisis kesenjangan (gap analysis) antara persepsi konsumen dan persepsi manajemen terkait kesadaran merek (brand awareness) museum yang dilihat dari enam elemen komunikasi pemasaran terpadu (integrated marketing communication), yaitu: periklanan (advertising), hubungan masyarakat (public relations), penjualan personal (personal selling), promosi penjualan (sales promotion), pemasaran langsung (direct marketing), pemasaran internet (internet marketing). Penelitian ini menggunakan pendekatan kualitatif agar mampu memahami secara mendalam mengenai strategi komunikasi pemasaran terpadu dengan terlibat langsung dengan museum sebagai subjek penelitian. Paradigma post-positivism juga digunakan untuk mengungkapkan asumsi mengenai adanya gap pada strategi komunikasi pemasaran museum, antara pihak manajemen dan pengunjung museum. Gap-gap tersebut ditemukan dari hasil triangulasi dalam melakukan analisis data, yang dilakukan dengan cara melakukan korelasi dengan teori dan konsep yang digunakan, kemudian disajikan dalam bentuk narasi deskriptif agar lebih mudah dipahami. Setelah itu, dianalisis menggunakan open, selective, axial coding. Gap yang ditemukan dalam strategi komunikasi pemasaran dapat diminimalisir dengan cara melakukan evaluasi terbuka, demi menjangkau masyarakat yang lebih luas.

---

Museum is a non-profit organization that needs visitors so it needs to do marketing activities. The museum is now no longer just a passive storage of ancient objects, but as a means of interactive learning and play for all people. This research was conducted to analyze the gap between consumer perceptions and management perceptions related to brand awareness seen from six elements of integrated marketing communication, namely: advertising, public relations, personal selling, sales promotion, direct marketing, internet marketing.

This study uses a qualitative approach to be able to understand deeply about integrated marketing communication strategies by directly engaging with museums as research subjects. The post-positivism paradigm is also used to express assumptions about gaps in the museum's marketing communication strategy, between management and museum visitors. These gaps are found from the results of triangulation in conducting data analysis, which is done by correlating with the theories and concepts used, then presented in the form of descriptive narrative to make it easier to understand. After that, analyzed using open, selective, axial coding. The gap found in marketing communication strategies can be minimized by conducting open evaluations, in order to reach the wider community."

"Indonesia is the largest country in Southeast Asia where there is a significant number of ethnic Chinese, many of whom have played an important role. This book presents biographical sketches of about 530 prominent Indonesian Chinese, including businessmen, community leaders, politicians, religious leaders, artists, sportsmen/sportswomen, writers, journalists, academics, physicians, educators, and scientists. First published in 1972, it was revised and developed into the present format in 1978, and has since been revised several times. This is the fourth and most up-to-date version."

"Indonesia is the fifth largest producer of cigarettes and has the third highest number of smokers in the world. This has potential biological, psychological, and social consequences. The aims of this study were to investigate the effects of Cognitive Behavioral Therapy (CBT) on smoking behavior and anxiety. Quasi-experimental non-equivalent control group pretest-posttest design was used. A total of 80 respondents were selected at random from 10 districts in proportion to the number of smokers in each district. Respondents completed questionnaires and received a course of CBT conducted over five meetings. There was a significant decrease smoking behavior and anxiety (p< 0.05) in the intervention group. Smoking behavior, nicotine dependence, and anxiety in male heads of family who smoke and who received CBT were significantly lower than in control group. The decreases in smoking behavior and anxiety were significantly correlated (p< 0.05). The study reveals, CBT can effectively change smoking habits as well as reduce anxiety.

---

Indonesia sebagai penghasil rokok terbesar ke-5 dan memiliki jumlah perokok terbanyak ke-3 di Dunia, hal tersebut memunculkan masalah secara biologis, psikologis maupun sosial. Tujuan penelitian ini untuk mengetahui pengaruh dari cognitive behavior therapy terhadap perubahan perilaku merokok dan ansietas. Metode penelitian menggunakan desain quasi experiment non-equivalent control group pre-test-post test. Sampel pengambilan secara proporsional random dengan jumlah 80 responden. Pengumpulan data dengan menggunakan kuesioner kemudian responden dilakukan tindakan cognitive behavior therapy dengan lima kali pertemuan. Hasil penelitian menunjukkan penurunan perilaku merokok dan ansietas secara bermakna (p< 0,05) pada kelompok intervensi. Penurunan perilaku merokok, tingkat ketergantungan nikotin dan ansietas kepala keluarga dengan perilaku merokok yang mendapatkan cognitive behavior therapy lebih besar secara bermakna (p< 0,05) dibandingkan dengan yang tidak mendapatkan cognitive behavior therapy. Penurunan perilaku merokok dan ansietas berhubungan secara bermakna (p< 0,05). Direkomendasikan untuk menerapkan cognitive behavior therapy perokok oleh perawat yang mempunyai kompetensi."