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"Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers to come to you and keep them coming back. This book/CD-ROM set provides a variety of cost-effective marketing techniques you can use to turn your business vision into reality. Includes customizable worksheets, real-life examples, step-by-step examples, and more."

"Having this book on your bookshelf is like having an on-call business training department. Ultimate Basic Business Skills provides ready-to-present programs on the most critical front-line business skills every member of your organization needs basic training that is often ignored in favor of more specialized product or service training. This book offers learning professionals everything needed to quickly deploy a business boot camp, including lively, scripted, half-day programs in more than 20 individual topic areas. Subjects include both external and internal customer service, basic business skills, and training to help employees thrive in a professional business environment. All handouts, worksheets, assessments, and PowerPoint presentations are included, and can easily be customized for their intended audience."

"Fully revised second edition providing providing trainees with the most recent advances in infertility. Includes two CD ROMs. Previous edition published in 2007."