Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini membahas tentang pengaruh consumer-based brand equity terhadap brand loyalty dengan dimediasi oleh customer satisfaction dalam industri restoran terutama cake shop. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan program LISREL 8.70.Hasil penelitian ini menunjukkan bahwa tiga dari lima consumer-based brand equity berpengaruh positif dan signifikan terhadap customer satisfaction, dan customer satisfaction berpengaruh positif dan signifikan terhadap brand loyalty.

---

This research aims to analyze the effects of store consumer-based brand equity to brand loyalty, mediated by customer satisfaction in the context of restaurant especially cake shop. Data were analyzed using Structural Equation Modeling (SEM) with LISREL 8.70 software.

The result of this research suggest that three out of five consumer-based brand equity indicate positive and significant effect toward customer satisfaction, and customer satisfaction indicate positive and significant effect toward brand loyalty."

"Penelitian ini menguji pengaruh ekuitas merek berbasis pelanggan seperti loyalitas merek, kesadaran merek, persepsi kualitas dan citra merek terhadap sikap merek dan niat beli konsumen terhadap hotel mewah di Jakarta. Penelitian ini mengumpulkan 213 responden yang tinggal di sekitar wilayah JABODETABEK untuk mengisi kuesioner. Hasil penelitian menunjukkan bahwa loyalitas merek, persepsi kualitas tidak berpengaruh positif terhadap sikap merek konsumen. Di sisi lain, kesadaran merek dan citra merek secara positif mempengaruhi sikap merek terhadap hotel mewah. Selain itu, seluruh dimensi model CBBE tidak berpengaruh positif terhadap niat beli konsumen terhadap hotel mewah di Jakarta. Dalam penelitian ini, sikap merek juga tidak memediasi pengaruh antara dimensi-dimensi CBBE dan niat pembelian konsumen sedangkan kinerja merek sebagai moderasi mempengaruhi hubungan antara sikap merek dan niat pembelian konsumen. Penelitian ini menerapkan teori CBBE di hotel-hotel mewah di Jakarta untuk mengetahui perbedaan reaksi konsumen di negara berkembang seperti Indonesia dengan menganalisis pengaruh langsung dan tidak langsung dari masing-masing dimensi CBBE terhadap sikap merek dan niat membeli.

---

This research examines the effect of customer based brand equity such as brand loyalty, brand awareness, perceived quality and brand image toward brand attitude and consumer purchase intention toward luxury hotels in Jakarta. This study collected 213 respondents who live around the JABODETABEK to fill the questionnaire. The research shows that brand loyalty and perceived quality do not have positive effect on consumer brand attitude. On the other hand, brand awareness and brand image positively influence the brand attitude toward luxury hotels. In addition, the whole dimensions of CBBE model do not positively affect the consumer 39 s purchase intention toward luxury hotels in Jakarta. In this research, brand attitude does not mediate the effect of the CBBE dimensions and consumer purchase intention while brand performance as moderation affects the relationship between brand attitude and consumer purchase intention. This research applied the CBBE theory in luxury hotels in Jakarta to know the different reaction of the consumers in the developing country such as Indonesia by analyzing the direct and indirect effect of each CBBE dimension on brand attitude and purchase intention."

"Merek yang kuat tidak selalu menghasilkan loyalitas sebuah merek. Merek dapat menjelma menjadi nama produk yang generik, seperti yang dialami merek Aqua, yang cenderung dikaitkan dengan air minum dalam kemasan dan bukan identitas merek.Tujuan khusus dilakukannya penelitian ini adalah mengetahui pengaruh kepuasan keseluruhan terhadap reliabilitas merek, intensi merek, loyalitas merek dan masing-masing reliabilitas merek dan intensi merek terhadap loyalitas merek serta pengaruh loyalitas merek terhadap ekuitas merek Aqua.Jenis penelitian ini bersifat deskriptif dengan metode kuantitatif. Penelitian ini menggunakan data primer dengan populasi penelitian ini adalah mahasiswali yang pernah mempergunakan air minum dalam kemasan merek Aqua di Fakultas Ekonomi Universitas Indonesia berjumlah 100 orang.Temuan dari hasil penelitian menyatakan bahwa kepuasan keseluruhan berpengaruh positif dan signifikan terhadap reliabilitas merek, intensi merek dan loyalitas merek. Sedangkan reliabilitas dan intensi merek sebagai bagian dari kepercayaan merek yang diduga mempengaruhi loyalitas merek, hanya intensi merek yang berpengaruh signifikan secara positif sedangkan reliabilitas merek tidak memiliki pengaruh signifikan terhadap loyalitas merek. Loyalitas merek memiliki pengaruh positif dan signifikan terhadap ekuitas merek air minum dalam kemasan merek Aqua.Implikasi dari hasil penelitian ini bahwa loyalitas merek Aqua dapat terus dilakukan untuk membentuk ekuitas merek sebagai substansi dari keunggulan kompetitif.

---

A strong brand is not always creating a brand loyalty. A brand could become a generic product, like Aqua, which was tend to be related to bottled mineral water, not a brand identity.

The specific objective of doing this research is to investigate the impact of overall satisfaction to the brand reliability, brand intention, brand loyalty and brand trust to the brand loyalty and also to investigate the impact of brand loyalty to the brand equity of Aqua.

This is descriptive research using quantitative method This research also using primary data with total population of 100 students of Economic Faculty, University of Indonesia who have used Aqua, bottled mineral water.

The result of this research explains that overall satisfaction has a positive and significant impact to brand reliability, brand intention, and brand loyalty. While brand reliability and brand intension as a part of brand trust which were hypothesized have the impact to brand loyalty, obviously only brand intention has the positive and significant impact, and brand reliability has not have significant impact to brand loyalty. And brand loyalty has the positive and significant impact to brand equity of Aqua bottled mineral water.

The implication of this research prove that the brand loyalty of Aqua bottled mineral water should be maintained and leveraged in order to create a sustainable brand equity as the core of competitive advantage."

"Tren menggunakan platform streaming daring saat ini muncul secara terus menerus secara bersamaan. Vidio.com adalah salah satu bisnis media digital yang menyediakan layanan secara langsung atau streaming secara daring dan memiliki salah satu basis pengguna resmi terbesar di Indonesia. Untuk mengembangkan loyalitas menggunakan perusahaan sebagai platform streaming maka ada variable yang dapat mempengaruhi variable tersebut seperti kepuasan pelanggan. Kepuasan pelanggan juga dapat dipengaruhi oleh beberapa variable seperti persepsi kualitas, nilai yang dirasakan, identifikasi merek, kepercayaan, dan keselarasan gaya hidup. Dalam penelitian ini, tujuan dari penelitian ini adalah untuk mengetahui peran persepsi kualitas (PQ), nilai yang dirasakan (PV), identifikasi merek (BI), kepercayaan (TR), keselarasan gaya hidup (LC), dan kepuasan pelanggan (CS) terhadap loyalitas merek (BL) untuk Vidio.com. Untuk penelitian ini, data empiris dikumpulkan melalui instrument survey tertulis dari responden yang menggunakan Vidio.com sebagai platform mereka.Hipotesis ini dianalisa dengan model persamaan structural menggunakan estimasi kemungkinan maksimum. Hasil temuan menunjukan bahwa PQ dan BI tidak berpengaruh signifikan terhadap CS sedangkan PV, TR, dan LC berpengaruh secara signifikan terhadap CS dan juga dari CS terhadap BL. Dari penelitian ini, peneliti menghimbau para praktisi untuk meningkatkan nilai yang dirasakan, kepercayaan, dan keselarasan gaya hidup untuk meningkatkan tingkat kepuasan dari pelanggan.

---

The trend of using an online streaming platform currently emerged in a constant way simultaneously. Vidio.com is a digital media business that provides live/online streaming services and has one of the biggest official user bases in Indonesia. To develop the loyalty for using the company as a streaming platform then there are variables that can affect the loyalty such as the customer satisfaction. The customer satisfaction itself can be affected by some of the varaibles such as perceived quality, perceived value, brand identification, trust, and lifestyle congruence. In this research, the aim of the study is to investigate the role of perceived quality (PQ), perceived value (PV), brand identification (BI), trust (TR), lifestyle congruence (LC), and customer satisfaction (CS) on brand loyalty (BL) towards Vidio.com. For this purpose, the empirical data were collected through an online survey to those who are using Vidio.com as their streaming platform. The hypotheses were analyzed with the structural equation modelling using the maximum-likelihood estimation. The findings revealed that PQ and BI did not have a significant impact to CS while there are significant effects of PV, TR, and LC on CS and also of CS on BL. From this research, the researcher suggest that the practitioners should increase the perceived value, trust, and lifestyle congruence in order to enhance the customer satisfaction."

"[Penelitian ini merupakan replikasi model penelitian yang dilakukan oleh Boo (2009)tentang aplikasi ekuitas merek pelanggan terhadap tenpat atau tujuan pariwisata,dalam penelitian ini, Bali dan Lombok dijadikan tujuan pariwisata yang akan diteliti.Penelitian ini termasuk kategori penelitian kuantitatif dengan deskriptif, crosssectional studies. Hasil penelitian ini menemukan bahwa terdapat dua cara untukmeningkatkan loyalitas pengunjung dalam bentuk keinginan untuk kembaliberkunjung dan mengatakan hal yang positif terhadap destinasi yang bersangkutan.Pertama dengan meningkatkan kualitas dalam segi performa dimana itu akanmeningkatkan loyalitas pengunjung. Kedua dengan meningkatkan imej merekpariwisata dengan memperkaya atau membuat imej yang lebih bervariasi yangmenampilkan berbagai fitur dari destinasi dengan tujuan membuat lebih banyakpengunjung merasa ada kecocokan antara imej diri sendiri dan imej destinasi dimanahal tersebut akan menghasilkan loyalitas dari lebih banyak pengunjung.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers., This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer’sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer’sself-image which will results in loyalty from more consumers.]"

"Tujuan dari penelitian ini adalah untuk mengetahui bagaimana aktivitas pemasaran menggunakan media sosial mempengaruhi ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia. Penelitian dilakukan dengan metode kuesioner online. Penelitian ini menunjukkan bahwa kustomisasi, hiburan dan interaksi merupakan faktor terkuat yang mempengaruhi ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia. Sampel yang digunakan sebagai bahan penelitian adalah sebanyak 368 responden yang tersebar di seluruh Indonesia dan menunjukkan bahwa terdapat pengaruh positif antara aktivitas pemasaran menggunakan media sosial terhadap ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia

---

The purpose of this study was to find out how marketing activities using social media affect brand equity and male customer responses to watch brands in Indonesia. This

study shows that customization, entertainment and interaction are the strongest factors that influence brand equity and male customer responses to watch brands in Indonesia. The sample used as the research material was as many as 368 respondents spread throughout Indonesia and showed that there was a positive influence between marketing activities using social media on brand equity and male customer responses to watch brands in Indonesia."

"Ekuitas merek sebuah produk berdasarkan persepsi pelanggan sangat penting diketahui karena hal itu memberikan perhedaan tersendiri dnlam usaha persaingan, dan terhadap pemhangunan nilai merek serta keberhasilan pengelolaan merek. Pemhangunan nilai merek produk ritel SPBU di tengah meningkatnya jumlah merek behan bakar minyak SPBU global yang masuk ke industri minyak dan gas di Indonesia rnemiliki peran besar dalam menghadapi iklim persaingan yang semakin tinggi dan cepat seperti saat inL Ekuitas merek berhasis pelanggan (customer-based brand equity I CBBE) yang positif dapat membawa kepada pendapatan yang lebih besar, biaya yang lebih rendah, dan keuntungan yang Jebih besar dan pada akhirnya membawa kepada sustainable competitive advantage atau keunggulan daya saing lestari bagi perusahaan.

---

Customer-Based Brand Equity of a product is critical to be recognized for il provides any differential effect in the framework cf competitiveness, and its contribution toward brand value establishment and also lo the success of managing a brand. The brand value development of station retail product in the mid of increasing amount of global branded fuel entering Indonesian oil and gas industry hold a great role to overcome higher and faster competitive market recently. Positive customer-based brand equity can lead to greater revenue. lower cost. and higher profit which finally deliver to sustainable competitive advantage to the company."

"[ABSTRAKPerkembangan perbankan syariah di Indonesia terus mengalami peningkatan. Dengan persaingan yang semakin kompetitif baik antar sesama bank syariah maupun dengan bank konvensional, maka diperlukan upaya untuk meningkatkan kepuasan serta mempertahankan pelanggan yang ada. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek (dengan dimensi loyalitas merek, kesadaran merek, persepsi kualitas dan asosiasi merek) terhadap kepuasan nasabah serta minat penggunaan kembali pembiayaan multiguna syariah Bank Muamalat di PT XYZ. Jumlah sampel yang digunakan sebanyak 150 responden nasabah Bank Muamalat. Alat analisis data menggunakan Structural Equation Model (SEM) dengan program AMOS.Hasil penelitian menunjukkan bahwa terdapat pengaruh positif ekuitas merek terhadap kepuasan nasabah, dan terdapat pengaruh positif kepuasan nasabah terhadap minat penggunaan kembali pembiayaan multiguna syariah.

---

ABSTRACTThe growth of Islamic banking in Indonesia continues to increase. With competition increasingly competitive, both among fellow Islamic banks and conventional banks, efforts are needed to improve customer satisfaction and retain existing. This research aims to determine the effect of brand equity (with dimensions of brand loyalty, brand awareness, perceived quality and brand association) on customer satisfaction and repurchase intention multiguna financing of sharia Bank Muamalat in XYZ. The samples used 150 respondents Bank Muamalat customers. Data analysis tools using Structural Equation Model (SEM) with AMOS program.The results this research showed that there is positive effect of brand equity toward customer satisfaction, and the positif effect of customer satisfaction toward repurchase intention multiguna financing of sharia., The growth of Islamic banking in Indonesia continues to increase. With competition increasingly competitive, both among fellow Islamic banks and conventional banks, efforts are needed to improve customer satisfaction and retain existing. This research aims to determine the effect of brand equity (with dimensions of brand loyalty, brand awareness, perceived quality and brand association) on customer satisfaction and repurchase intention multiguna financing of sharia Bank Muamalat in XYZ. The samples used 150 respondents Bank Muamalat customers. Data analysis tools using Structural Equation Model (SEM) with AMOS program.The results this research showed that there is positive effect of brand equity toward customer satisfaction, and the positif effect of customer satisfaction toward repurchase intention multiguna financing of sharia.]"

"ABSTRACTAs a nation that have many beautiful holiday destinations, Tourism has made Indonesia popular for years. Star hotels as one of the tourism backbone has taken partas important component along tourist stays in the area. On this research star hotels in Indonesia are analyzed based on Business Innovation, Brand Image, Perceived Quality, and Brand Loyalty. This research limited to respondents that lives in JABODETABEK area. Results show positive relationships between variables meaning that Business innovation able to shape customer based brand equity inpositive terms.

---

ABSTRAKSebagai sebuah negara yang memiliki destinasi liburan yang indah, turisme telah membuat Indonesia menjadi populer beberapa tahun ini. Hotel berbintang sebagai salah satu tulang punggung turisme di Indonesia juga turut ambil bagian dalam komponen penting dalam menunjang liburan turis di suatu area. Dalam penelitian ini,hotel berbintang di Indonesia akan dianalisa berdasarkan Business Innovation, Brand Image, Perceived Quality, dan Brand Loyalty. Penelitian ini terbatas hanya untuk responden yang tinggal di area JABODETABEK. Hasil penelitian ini menunjukan hubungan positif yang berarti Business Innovation mampu membentuk customer based brand equity dalam istilah positif."