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"ABSTRAKProses marjinalisasi yang dialami orang Betawi berdampak kepada lahirnya suatu keadaan di mana orang Betawi terpinggirkan baik secara ekonomi, sosial, budaya, dan demografi. Selain itu, munculnya persepsi dan stereotip negatif pada imej orang Betawi membuat orang Betawi menjadi semakin inferior di tanah kelahirannya sendiri. Orang Betawi sebagai penduduk asli Jakarta tidak mempunyai eksistensi sosial yang kuat di masyarakat Jakarta. Melihat hal ini, Gerbang Betawi yang terdiri dari sekelompok elite Betawi mempunyai gagasan yaitu berupa gerakan transformasi yang bertujuan kepada menciptakan kondisi dan kehidupan masyarakat Betawi yang lebih baik. Tulisan ini ingin melihat bagaimana Gerbang Betawi sebagai sebuah organisasi etnik yang merupakan sekumpulan dari generasi muda berpendidikan menyadari akan persepsi yang salah yang kemudian mereka berperan sebagai wadah dalam melakukan suatu gerakan transformasi yang bukan hanya merubah persepsi tapi juga merubah kedudukan mereka sebagai salah satu etnis di Jakarta.

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ABSTRACTProcess of marginalization that is experienced by Betawi People has an impact to the emergence of condition where Betawi people marginalized in aspect of economy, social, culture, and demography. Other than that, the emergence of negative perception and stereotype on the image of Betawi people makes Betawi people become more inferior in their own hometown. The Betawi people as local people in Jakarta have a weak social existency in Jakarta society. According to this, Gerbang Betawi that consist of a group of Betawi people elites that have an idea about transformation movement that has an aim to create a better condition of Betawi people lives. This paper figures out how Gerbang Betawi as an ethnic organization that is a group of young educated generation that aware of the false perception and then they have role as a forum in carrying out a transformation movement, not only to change the perception, but also to change their position as an ethnic in Jakarta. "

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"Kepemimpinan Kepala Daerah menjadi faktor utama yang menentukan keberhasilan daerah yang bersangkutan untuk melaksanakan pembangunan guna mensejahterakan rakyat dan memajukan daerahnya. Reformasi birokarsi sudah menjadi program pemerintah selama lebih dari satu dekade ini. Namun hasil dari reformasi birokrasi ini masih belum memuaskan, yang terjadi justru banyak Kepala Daerah yang tersangkut dalam perkara korupsi. Salah satu penyebab dari hal ini, adalah karena mahalnya biaya sejak Calon Pasangan Kepala Daerah dan Wakil Kepala Daerah mengikuti proses Pemilukada maupun setelah menjabat Kepala Daerah dan Wakil Kepala Daerah. Sehingga sistem Pemilukada saat ini cenderung menghasilkan Pemimpin Transaksional, bukan berarti transaksi yang menawarkan visi, misi, dan program yang baik, tetapi cenderung terjadi transaksi jual beli kekuasaan."

"This research aim to determine the commodity of fetishism in political advertisement which used by the mayor candidates of Bengkulu city who entered into the second round in the regional election in bengkulu, 2012. Using a qualitative approach, the data were collected through observation and deep interviews. In addition, a political advertisement w9s also considerably important as a data, it was taken from printed and electronic media at both local and online media. The informants in this research were the voters in the city of Bengkulu who have used their right of vote to choose one of the candidates for mayor of Bengkulu city. Moreover, the key informants also played important role in this research, they were not only the professionals and political figures but also some of media crews who followed and involved as long as the election process took place. The result showed that the commodity of fetishism in the political advertisement of the mayor candidates who entered into the second round are so prominent and less of creativity. Instead of using some political communication media to increase their image, just some of the candidates who used the advertisement as an advertising media. Furthermore, among four of political communication media, such as organizational, interpersonal, mass media and group of interest, almost all candidates who advertised themselves in the official released of KPU did not use all of the political communication media, as a result there are no significant and dramatic advertisement made by the candidates."