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"Penelitian ini membahas bagaimana brand loyalty intentions dibentuk dari aktifitas interaksi di dalam brand community pada salah satu produk otomotif, yaitu kendaraan roda empat dengan mengambil studi kasus pengguna mobil BMW yang tergabung di dalam komunitas BMW Car Club of Indonesia (BMWCCI). Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.51. Hasil penelitian ini memperlihatkan bahwa interaksi dan tradisi dan peraturan di dalam brand community memiliki efek yang signifikan dan positif dalam membentuk brand loyalty intentions. Selain itu, variabel moderasi yang ada terbukti mempengaruhi hubungan positif dan negative dari variabel di dalam penelitian. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut.

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This research investigates how brand loyalty intentions formed by activities such as interaction in a brand community on one of the automotive product, specifically in four wheeled vehicle. The object of this research is BMW user, who joined brand community called BMW Car Club of Indonesia. In this research, Structural Equation Modeling (SEM) with LISREL 8.51 program has been used to process the data. The result shows that such interaction and brand community tradition and rule has a significant and positive effect to form brand loyalty intentions. Furthermore, among two moderating variables, it is proven to affect the positive and negative relationships in this research. Interpretations, limitations, and managerial implications are discussed further."

"Industri kosmetik dunia sedang mengalami perkembangan pesat, khususnya di Indonesia. Perkembangan tersebut turut menyebabkan merek-merek baru bermunculan di pasar kosmetik. Dalam membangun hubungan dengan pelanggan, merek menjadi salah satu hal yang penting, termasuk dalam industri kosmetik. Penelitian ini ditujukan untuk mengetahui peranan identifikasi pelanggan terhadap merek dalam membangun hubungan dengan merek. Penelitian ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa faktor kesesuaian nilai, identifikasi pelanggan, affective brand commitment, social compliance brand commitment, dan positive word-of-mouth secara signifikan mempengaruhi hubungan dengan merek. Pembahasan, implikasi manajerial, dan limitasi akan didiskusikan lebih lanjut.

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World cosmetics industry is growing rapidly, especially in Indonesia. These developments contributed to the new brands popping up in the cosmetics market. In building relationships with customers, the brand became one of the important things, including in the cosmetic industry. The particular research is designed to analyze the role of the customers? identification on building brand relationships. This proposed model is tested using Structural Equation Modeling (SEM). The result shows that value congruity, customers? identification, affective brand commitment, social compliance brand commitment, and positive word-of-mouth significantly affect the brand relationship. Interpretations, managerial implications, and limitations are discussed further."

"Skripsi ini membahas pengaruh Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam Industri Hypermarket dengan hypermarket Carrefour sebagai objek penelitian. Penelitian ini menggunakan SEM. Hasil penelitian dari setiap dimensi variabel menunjukkan adanya hubungan yang konsisten antara equity drivers, customer-based brand equity, dan customer loyalty. Terdapat pengaruh antara equity drivers, customer-based brand equity, dan customer loyalty dengan jumlah sampel sebanyak 300 responden. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Emotional loyalty. Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Fanaticism. Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Consumer commitment. Selanjutnya Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Patronage.

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This thesis discusses the influence of Equity Drivers, Customer-Based Brand Equity and Customer Loyalty in the hypermarket industry and Carrefour Hypermarket as the research object. This study uses SEM. The results of each dimension of the variables showed a consistent relationship between equity drivers, customer-based brand equity and customer loyalty. There is influence between equity drivers, customer-based brand equity and customer loyalty with a total sample of 300 respondents. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement has a significant impact on Emotional loyalty. Effort expended in keeping customers, Location, Community involvement has a significant effect on Fanaticism. Emotional loyalty and Fanaticism has a significant effect on consumer commitment. Furthermore Emotional loyalty and Fanaticism has a significant effect on Patronage."

"Skripsi ini meneliti pengaruh brand placement acceptance dan brand recall terhadap preference, loyalty dan intention to purchase pada studi kasus smartphone Samsung Galaxy Note 3 dalam drama Korea “My Love From Another Star”. Responden penelitian ini dibagi menjadi dua kelompok yaitu kelompok pengguna smartphone Samsung dan kelompok pengguna non-Samsung yang masing-masing berdomisili di Jakara, Bogor, Depok, Tangerang, dan Bekasi. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa bagi kelompok pengguna Samsung, brand placement acceptance dan brand recall berpengaruh pada preference, dan loyalty. Namun bagi kelompok pengguna non- Samsung, brand placement acceptance mampunyai pengaruh terhadap brand recall, tetapi tidak cukup kuat untuk memengaruhi preference dan intention to purchase, sedangkan brand recall memiliki pengaruh terhadap preference dan juga intention to purchase.

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The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference, loyalty, and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called “My Love From Another Star” as the study case. Respondents of this study are divided into two groups: Smartphone Samsung User and Non-Samsung User, each of which is resided in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This Study uses Multiple Regression to process the data.

The result of this research shows significantly that on Samsung user, brand placement acceptance and brand recall have impact on preference and loyalty. On the other hand, for non-Samsung user, brand placement acceptance has positive impact on brand recall, but not strong enough to influence the preference and intention to purchase, although brand recall has a positive impact on preference and intention to purchase."

"Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut produk terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pengguna Samsung Galaxy S Advance di wilayah Jakarta Pusat dengan menggunakan metode non-probability serta teknik purposive sampling. Instrumen penelitian ini menggunakan kuesioner dan dianalisis dengan regression. Hasil penelitian ini menunjukkan bahwa atribut produk memiliki pengaruh terhadap loyalitas pelanggan sebesar 5,5 persen sedangkan 94,5 persen dipengaruhi faktor lain.

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The objective of this research is to know the effect of product attributes toward customer loyalty. This research takes the quantitative approach. The sampels for this research are 100 Samsung Galaxy S Advance users in the area of Central Jakarta using non probability sampling and purposive technique. Instruments used in this research is questionnaire and analyzed with regression The result of this research shows that product attribute has effect toward customer loyalty, as much as 5,5 percent while other factors affect as much as 94,5 percent."

"Fokus penelitian ini adalah Rebranding yang dilakukan PT. Pos Indonesia sejak 2009 yang masih berlangsung hingga saat ini. Langkah awal yang dilakukan PT. Pos Indonesia pada proses Rebranding-nya adalah merevitalisasi aset-aset fisik yang dimiliki. Akan tetapi, PT. Pos Indonesia tidak melakukan perubahan apapun pada aset-aset visual seperti logo atau nama yang biasanya menjadi target pengubahan pada Rebranding. Penelitian ini bertujuan untuk meneliti pengaruh dari Respon Potential Customer Atas Rebranding terhadap Customer-Based Brand Equity dan Brand Preference. Peneliti menyebarkan kuesioner pada 100 pengusaha online shop di DKI Jakarta. Penelitian ini menemukan bahwa Respon Potential Customer Atas Rebranding memiliki pengaruh yang positif dan signifikan terhadap Customer-Based Brand Equity dan Brand Preference.

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This research focused on the process of rebranding which has been practiced since 2009 until now by PT. Pos Indonesia. The initial step taken by PT. Pos Indonesia on its rebranding process is to revitalize the physical assets owned. However, PT. Pos Indonesia did not make any changes to its visual assets such as the logos or names, which are commonly done by many firms on the process of its rebranding. The purpose of this study is to investigate the influence of potential customer’s response on rebranding toward customer based brand equity and brand preference. This study gathered data from 100 online shop owners in DKI Jakarta. The results indicate that the Response of Potential Customer on Rebranding has a positive and significant effect toward the Customer-Based Brand Equity and Brand Preference."

"Skripsi ini membahas tentang pengaruh store image dan store brand price-image terhadap purchase intention pada produk private label brand. Dengan menggunakan metode statistik structural equational model menginvestigasi pengaruh langsung dari store image dan store brand price-image serta meneliti pengaruh tidak langsung dari perceived risk terhadap purchase intention pada suatu produk private label. Hasil penelitian menunjukkan bahwa store image dan store brand price image memiliki efek positif dan berpengaruh langsung terhadap purchase intention tanpa melalui perceived risk. Implikasi bagi manajerial dan pembuat kebijakan terkait strategi untuk produk private label brand juga dibahas.

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This thesis discusses the influence of store image and store brand price-image on purchase intention of private label brand products. Using statistical methods to investigate structural equational model of direct effects of store image and store brand price-image and the indirect effect of perceived risk on purchase intention in a private label product, the results showed that the store price image and store brand image has a positive effect and directly influence the intention to purchase without going through perceived risk. Implications for managerial and policy makers related strategies for private label brand products will also be discussed."

"Penelitian ini membahas mengenai pengaruh Brand personality terhadap pembentukan trust, attachment, dan commitment pada salah satu produk minuman teh dalam kemasan, yaitu studi kasus konsumen Teh Botol Sosro. Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.5.Hasil penelitian ini menunjukkan bahwa Brand personality mempunyai pengaruh positif serta signifikan terhadap Trust, Attachment dan Commitment. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut.

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This research investigates the impact of brand personality on trust, attachment, dan commitment on one of the instant drinking tea product. The case study used is Teh Botol Sosro. In this research, Structural Equation Modeling (SEM) with LISREL 8.5 program has been used to process the data.

The result shows that brand personality has a positive and significant effect on trust, attachment dan commitment. Interpretations, limitations, and managerial implications are discussed further. "

"Kelestarian lingkungan telah menjadi isu yang hangat dibahas di seluruh dunia. Maka dari itu, keberlanjutan perlu menjadi bagian integral dari pengembangan strategi perusahaan agar tetap relevan dan kompetitif pada iklim usaha saat ini. Industri sepatu global adalah industri yang masif dan diproyeksikan akan terus berkembang. Penelitian ini bertujuan untuk menganalisis secara empiris mengenai faktor-faktor yang secara langsung dan tidak langsung mendorong Green Purchase Intention. Sampel penelitian ini adalah konsumen yang pernah membeli produk sepatu dengan bahan dasar daur ulang dari 4 merek sepatu terbesar di dunia, yaitu Nike, Adidas, Skechers dan Puma di Indonesia.  Survei terhadap 188 responden dilakukan melalui kuesioner daring, dan data dianalisis dengan menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa Green Brand Positioning dan Perceived Value memiliki pengaruh positif dan signifikan terhadap Green Purchase Intention. Penelitian ini juga menunjukkan bahwa terdapat efek moderasi Green Brand Knowledge pada pengaruh Green Brand Positioning dan Perceived Value terhadap Green Purchase Intention.

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Environmental sustainability has become a rising issue discussed throughout the world. Therefore, sustainability needs to be an integral part of developing corporate strategy to remain relevant and competitive in the current business climate. The global shoe industry is a massive industry and is projected to continue to grow. This study aims to empirically analyze the factors that directly and indirectly encourage Green Purchase Intention. The sample of this research is consumers who have purchased shoes with recycled materials from the 4 biggest shoe brands in the world, namely Nike, Adidas, Skechers and Puma in Indonesia. The survey of 188 respondents was conducted via an online questionnaire, and the data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that Green Brand Positioning and Perceived Value have a positive and significant influence on Green Purchase Intention. This study also shows that there is a moderating effect of Green Brand Knowledge on the effect of Green Brand Positioning and Perceived Value on Green Purchase Intention."

"H&M merupakan merek mode high street asal Swedia yang baru memasuki pasar Indonesia pada tahun 2013 dengan animo masyarakat yang cukup besar pada saat acara pembukaan gerai perdananya di Indonesia. Sampai dengan kuartal I 2014, H&M memiliki tiga gerai di Indonesia dengan gerai H&M Grand Indonesia yang merupakan gerai H&M terbesar di Indonesia.Penelitian ini bertujuan untuk mengetahui pengaruh antara kongruensi citra diri terhadap preferensi merek H&M dengan sampel konsumen H&M Grand Indonesia. Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampel purposive. Pada penelitian ini sampel yang diambil sebanyak 100 responden. Hasil dari penelitian ini membuktikan bahwa kongruensi citra diri memiliki pengaruh yang signifikan terhadap preferensi merek H&M.

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H&M is a high street fashion brand from Swedia which just entered Indonesian high street fashion market in 2013 and got a high enthusiasm from people on H&M?s first store opening. Until first quartal in 2014, H&M has three stores in Indonesia and the biggest store located in Grand Indonesia.

This research was intended to analyze the effect of self image congruence on H&M's brand preference with H&M Grand Indonesia consumer?s sample. This research used quantitative approach and purposive sampling technique with 100 respondents. This research proved that self image congruence had a significant effect on H&M?s brand preference."