Hasil Pencarian  ::  Simpan CSV :: Kembali

"Combining an exciting methodology alongside high–interest case studies, Television in Transition offers students of television a guide to a medium that has weathered the challenges of first–run syndication, a multi–channel universe, netlets, major media conglomerates, deregulation, and globalization, all in the space of twenty years. Examines a return in television programming to action narratives with individual (super) heroes intended to navigate this new, international, multi–channel universe Explores how television programming "translates" to new spatial geographies : different nations, cultures, broadcast systems; and different formats, distribution outlets, and screen sizes."

"[Rating dan share masih menjadi tujuan utama stasiun televisi di Indonesia saat ini. Hal tersebutmembuat persaingan antar stasiun televisi semakin ketat. Oleh karena itu, stasiun televisimenggunakan berbagai strategi yang tepat untuk menaikkan rating dan share. Net merupakantelevisi baru yang mengedepankan kualitas konten, dengan segmentasi penonton yang sempit,namun dengan rating dan share yang rendah. Dengan menggunakan konsep strategi, segmentasipenonton, dan rating share, tulisan ini akan membahas tentang strategi apa saja yang harusdilakukan Net untuk meningkatkan rating dan share dari segi segmentasi penonton Netberdasarkan demografi dan konten tayangan program televisi., Rating and share still the main purpose of television station in Indonesia today. This makes thecompetition among television stations increasingly stringent. Therefore, the television stationusing a variety of strategies to raise the rating and share. Netmedia is a new television with agood quality of the content, with a narrow audience segmentation, but with a rating lower share.By using the concept of strategy, audience segmentation, and rating share, this paper willdiscuss about Net strategy to increase the rating and share in terms of audience segmentationbased on demographics and content of television programs.]"