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"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"In a world awash in data, information systems help provide structure and access to information. Since libraries build, manage, and maintain information systems, librarians and LIS students are often propelled onto the front lines of interactions between library users and technology. But what do librarians need to know to best meet their patron's needs? What exactly are information systems and how do they work?"