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"Wissen ist Macht ( knowledge is power) is a popular quotation in german society. We find many forms of use this quotation in german daily life and therefore I will analyze some of them. This thesis aims to Iook for the hidden discourse in three research corpus, which have slogan Wissen ist Macht . The three research corpus are : a Brouchure from Der Spiegel magazine, Unicards postcard serie from Kettcards, and a picture from website www.ostseeruhe.coin. This research will use the theory from Roland Barthes as he explained in his book Mythologies . In this attempt I will show you how the slogan Wissen ist Macht become a connector between the picture and the hidden discourse, so that the quotation has other meaning of Wissen ist Macht."

"Buku ini menjelaskan mengenai kekuataan kata dan kelancaran berbicara seseorang. Dijelaskan bahwa kelancaran berbicara seseorang sangat dipengaruhi oleh pengalaman membaca, berpikir, dan berlatih untuk mengungkapkan pendapat."