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Ditemukan 23 dokumen yang sesuai dengan query
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813.54 ROS st
Buku Teks  Universitas Indonesia Library
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Stuart, Richard B.
Champaign: Research Press Company, 1972
616.398 STU s
Buku Teks  Universitas Indonesia Library
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Piaget, Jean, 1896-1980
London: Routledge & Kegan Paul, 1975
155.413 PIA o
Buku Teks  Universitas Indonesia Library
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Ritzen, Jozef
London: Anthem Press, 2005
332.153 2 RIT a
Buku Teks  Universitas Indonesia Library
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Bianki, V.
"Buku ini merupakan kumpulan cerita pendek yang ditulis oleh V. Bianki yang diterjemahkan ke dalam bahasa Inggris oleh L. Navrozov. "
Moscow: Foreign Languages Publishing, [date of publication not identified]
891.74 BIA c
Buku Teks  Universitas Indonesia Library
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Conrad, Joseph, 1857-1924
New York: Methuen, 1956
823.912 CON c
Buku Teks  Universitas Indonesia Library
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Handfield, Toby
"It is a commonplace that scientific inquiry makes extensive use of probabilities, many of which seem to be objective chances, describing features of reality that are independent of our minds. Such chances appear to have a number of paradoxical or puzzling features: they appear to be mind-independent facts, but they are intimately connected with rational psychology; they display a temporal asymmetry, but they are supposed to be grounded in physical laws that are time-symmetric; and chances are used to explain and predict frequencies of events, although they cannot be reduced to those frequencies. This book offers an accessible and non-technical introduction to these and other puzzles. Toby Handfield engages with traditional metaphysics and philosophy of science, drawing upon recent work in the foundations of quantum mechanics and thermodynamics to provide a novel account of objective probability that is empirically informed without requiring specialist scientific knowledge."
Cambridge, UK: Cambridge University Press, 2012
123.3 HAN p
Buku Teks SO  Universitas Indonesia Library
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Utley, Freda
Indianapolis: The Bobbs-Merrill Company, 1947
954 UTL l
Buku Teks  Universitas Indonesia Library
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Ooi, Kee Beng
"Malaysia pulled itself back from the brink on 9 May 2018. That day the majority of its voting population decided to topple the Barisan Nasional government that had been in power for over 60 years and that had come to be seen as corrupt beyond redemption, and incompetent to boot. Lined up against the unpopular administration of Najib Razak was a coalition led by former strongman Tun Dr Mahathir Mohamad, who at the age of 92 had decided to return to Malaysian politics to stop the rot which many believed had begun during his earlier period in power, in 1981-2003. As the oldest prime minister in world history, he is now setting about creating structure that he believes will lead to a Malaysia that will achieve the Vision 2020 that he first propounded in 1991. This vision dovetails with the ideals of the highly influential Reformasi Movement which was ignited by the sacking of his deputy, Anwar Ibrahim, in 1998. This compilation of insightful analyses is Ooi Kee Beng's seventh, and discusses key events from the last five years leading up to 9 May 2018 and beyond. These seven books together cover the strange period we may come to know as the Inter-Mahathir Era, and the present volume discusses some of the challenges facing the new government, and the Malaysian population in general, now that the Barisan Nasional has imploded."
Singapore: ISEAS–Yusof Ishak Institute, 2019
e20528716
eBooks  Universitas Indonesia Library
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Febby Fadia Clarizsa
"Beberapa tahun belakangan muncul istilah viral advertising. Kata tersebut menjadi kata kunci bagi para brand/merek untuk berusaha menerapkannya. Saat ini, mulai banyak brand/merek yang menggunakan konsep tersebut, dan beberapa berhasil mendapatkan dampak positif dari viral advertising yang dilakukan. Salah satu iklan di Indonesia yang pernah viral yaitu iklan serial milik Tropicana Slim yang berjudul “Sore: Istri dari Masa Depan”. Penelitian terdahulu telah meneliti efektivitas dan pengaruh dari iklan tersebut terhadap brand Tropicana Slim, yang menunjukan hasil yang positif. Namun, iklan ini belum ada yang meneliti dari sudut pandang viral advertising, seperti karakteristik di dalamnya. Maka tujuan dari penelitian ini untuk mengeksplorasi karakteristik viral advertising pada iklan “Sore: Istri dari Masa Depan”, serta menemukan elemen-elemen lain yang ada di dalam iklan tersebut, berdasarkan pendekatan dan kreativitasnya. Metode dalam penelitian ini menggunakan pendekatan kualitatif dengan melakukan studi literatur dan metode pengumpulan data observasi. Ditemukan bahwa iklan tersebut memiliki karakteristik dari viral advertising. Iklan tersebut juga memiliki pendekatan iklan secara emosional dan memiliki pengemasan cerita menarik yang baru dan fresh. Iklan “Sore: Istri dari Masa Depan” mampu menciptakan viral advertising yang disukai dan dibagikan oleh audiens. Walaupun masih ada hal yang perlu diperhatikan, yang ditunjang dari studi literatur penelitian lain.

In recent years, the term of viral advertising has emerged. These words become keywords for brands to try to implement them. Currently, many brands are starting to use this concept, and some have succeeded in getting a positive impact from the viral advertising that has been carried out. One of the advertisements in Indonesia that has gone viral is a serial ad belonging to Tropicana Slim, with entitled "Sore: Istri dari Masa Depan". Previous studies have examined the effectiveness and influence of these advertisements on the Tropicana Slim brand, which showed positive results. However, no one has researched this ad from the point of view of viral advertising, such as the characteristics in it. So the purpose of this study is to explore the characteristics of viral advertising in the "Sore: Istri dari Masa Depan" advertisement, as well as to find other elements in the advertisement, based on their approach and creativity. The method in this study uses a qualitative approach by conducting a literature study and observation data collection methods. It was found that the ad has the characteristics of viral advertising. The ad also has an emotional advertising approach and has a new and fresh interesting story. The ads “Sore: Istri dari Masa Depan” is capable to create viral advertising that is liked and shared by the audience. Although there are still things that need attention, which is supported by other research literature studies."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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