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"This book provides some regional aspects considered by manufacturing firms in their decisions to gain competitiveness and have effects on the performance of their supply chains (SC). Some of the main aspects considered are: government's policies, fixed costs, the availability and quality of infrastructure services. This book also discusses the risks for the SC; based on a perception approach, some aspects studied are: demand, suppliers and production processes and how these are related to other elements of the SC. The authors use structural modeling to analyze the evaluation of some manufacturing practices and their impact on customer service satisfaction, agility and flexibility of the SC. The context of this study is immersed in the Mexican manufacturing industry of exportation, also known as maquiladora industry of Ciudad Juarez, México. This borderland is among the top 10 manufacturing Mexican cities. World class industries are located in this region and have been recognized around the world for their competitiveness and high performance. Therefore, the methods and results exposed in this book may be valuable and useful for readers and researchers of the SC worldwide."

"Perusahaan multinasional (MNE) menjalankan perusahaan lebih kompleks dibandingkan perusahaan domestik, maka penting penerapan strategi yang dapat mengefisienkan kegiatan perusahaan sehingga dapat membentuk keunggulan bersaing yang berkelanjutan. Supply chain orientation (SCO) merupakan startegi yang dibangun dari pengelolaan aset tangible dan intangible perusahaan.Penelitian ini bertujuan meneliti variabel yang membangun konsep model SCO dan bagaimana hasil penerapan kinerja SCO. Enam variabel yang membangun konsep SCO adalah customer orientation, competitor orientation, supplier orientation, value chain coordination, logistic orientation, dan operations orientation. Selanjutnya penerapan SCO dievaluasi berdasarkan perspektif balanced scorecard, yang terdiri dari perspektif customer performance, financial performance, internal process performance, innovation &learning performance.Metode penelitian yang digunakan adalah kualitatif, peneliti menggunakan metode non probability sampling dengan teknik purposive, yaitu para manajer di gerai-gerai perusahaan XYZ, salah satu MNE di Indonesia yang bergerak di bidang restoran cepat saji yang merupakan perusahaan terbesar di dunia.Hasil penelitian ini membuktikan bahwa konsep model SCO dibangun atas lima konstruk, yaitu customer orientation, supplier orientation, value chain coordination, logistic orientation, dan operations orientation. Nilai paling signifikan adalah customer orientation dan supplier orientation. sedangkan dari sisi hasil kinerja balanced scorecard terbukti dipengaruhi oleh SCO, variabel financial performance dan innovation &learning performance yang paling signifikan dipengaruhi oleh SCO.

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Multinational Enterprise (MNE) has more complicated operational activities compare to domestic enterprise, therefore MNE is advised to be more efficient in order to create competitive advantage sustainably. Supply chain orientation (SCO) is one of the method which is built based on companys tangible and intangible assets to achieve that goal.

The research will discover any variables that formed SCO model and how it is implemented. Six variables that formed SCO model are customer orientation, competitor orientation, supplier orientation, value chain coordination, logistic orientation and operations orientation. Furthermore, its implementations will be evaluated in several perspective based on balance scorecard which consists of customer performance, financial performance, internal process performance, innovation and learning performance.

Qualitative methods and non-probability sampling are used as its purpose to get most suitable sample. The sample or respondents are in managerial level at XYZ companys outlets which is known as the largest fast-food restaurant chains in the world.

The results of this study has proven that the concept of the SCO model is formed by five variables which is called as customer orientation and supplier orientation as the most significant variables and along with value chain coordination, logistical orientation, and operations orientation. Meanwhile, balance scorecard performance is proven to be influence by SCO especially on financial performance and innovation & learning performance that become most significant among others."

"Perusahaan multinasional (MNE) menjalankan perusahaan lebih kompleks dibandingkan perusahaan domestik, maka penting penerapan strategi yang dapat mengefisienkan kegiatan perusahaan sehingga dapat membentuk keunggulan bersaing yang berkelanjutan. Supply chain orientation (SCO) merupakan startegi yang dibangun dari pengelolaan aset tangible dan intangible perusahaan. Penelitian ini bertujuan meneliti variabel yang membangun konsep model SCO dan bagaimana hasil penerapan kinerja SCO. Enam variabel yang membangun konsep SCO adalah customer orientation, competitor orientation, supplier orientation, value chain coordination, logistic orientation, dan operations orientation. Selanjutnya penerapan SCO dievaluasi berdasarkan perspektif balanced scorecard, yang terdiri dari perspektif customer performance, financial performance, internal process performance, innovation &learning performance. Metode penelitian yang digunakan adalah kualitatif, peneliti menggunakan metode non probability sampling dengan teknik purposive, yaitu para manajer di gerai-gerai perusahaan XYZ, salah satu MNE di Indonesia yang bergerak di bidang restoran cepat saji yang merupakan perusahaan terbesar di dunia. Hasil penelitian ini membuktikan bahwa konsep model SCO dibangun atas lima konstruk, yaitu customer orientation, supplier orientation, value chain coordination, logistic orientation, dan operations orientation. Nilai paling signifikan adalah customer orientation dan supplier orientation. sedangkan dari sisi hasil kinerja balanced scorecard terbukti dipengaruhi oleh SCO, variabel financial performance dan innovation &learning performance yang paling signifikan dipengaruhi oleh SCO.

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Multinational Enterprise (MNE) has more complicated operational activities compare to domestic enterprise, therefore MNE is advised to be more efficient in order to create competitive advantage sustainably. Supply chain orientation (SCO) is one of the method which is built based on company’s tangible and intangible assets to achieve that goal. The research will discover any variables that formed SCO model and how it is implemented. Six variables that formed SCO model are customer orientation, competitor orientation, supplier orientation, value chain coordination, logistic orientation and operations orientation. Furthermore, its implementations will be evaluated in several perspective based on balance scorecard which consists of customer performance, financial performance, internal process performance, innovation and learning performance. Qualitative methods and non-probability sampling are used as its purpose to get most suitable sample. The sample or respondents are in managerial level at XYZ company’s outlets which is known as the largest fast-food restaurant chains in the world. The results of this study has proven that the concept of the SCO model is formed by five variables which is called as customer orientation and supplier orientation as the most significant variables and along with value chain coordination, logistical orientation, and operations orientation. Meanwhile, balance scorecard performance is proven to be influence by SCO especially on financial performance and innovation & learning performance that become most significant among others."