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"This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area"

"The latest volume in the Springer Handbooks of Computational Statistics series covers the full range of finance, including the modern class of financial tools, computational efficient algorithms, the pricing of complex products, risk behavior and much more. "

"This Second Edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on--and strategies for enhancing--consumers economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition.Among the topics covered: - Consumer financial capability and well-being.- Advancing financial literacy education using a framework for evaluation.- Financial coaching: defining an emerging field.- Consumer finance of low-income families.- Financial parenting: promoting financial self-reliance of young consumers.- Financial sustainability and personal finance education. "

"Handbook of Blockchain, Digital Finance, and Inclusion: ChinaTech, Mobile Security, and Distributed Ledger emphasizes technological developments that introduce the future of finance."

"This insightful Handbook provides a comprehensive state of the art review of business to business marketing."

"Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing."