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"RINGKASAN EKSEKUTIFTugas Karya Akhir ini membahas mengenai perencanaan komunikasi sosial terpadu yang ditujukan bagi karyawan PT Unilever Indonesia Tbk dalam kaitannya dengan pengembangan program bank sampah di DKI Jakarta. Berdasarkan data dari Yayasan Unilever Indonesia per Juni 2014, jumlah bank sampah binaan Unilever yang terdapat di DKI Jakarta berjumlah 158 bank sampah. Bila dibandingkan dengan jumlah RT di DKI Jakarta yang mencapai 30.442 RT, angka bank sampah tersebut masih tergolong kecil. Padahal bank sampah merupakan salah satu solusi dalam mengatasi masalah persampahan di DKI Jakarta. Hal ini disebabkan karena perilaku ramah lingkungan belum menjadi kebiasaan dari masyarakat dan belum adanya agen yang menjadi penggerak perilaku ini.Atas dasar itu, maka Yayasan Unilever Indonesia sebagai yayasan yang bernaung di bawah Unilever menganggap bahwa perlu dibuat sebuah komunikasi pemasaran sosial terpadu untuk meningkatkan jumlah wilayah adaptor bank sampah dengan melibatkan para karyawan PT Unilever Indonesia Tbk sebagai wujud prinsip sustainable living yang menjadi dasar sekaligus visi Unilever.Kampanye ini akan mengusung ide besar "The Ultimate Champion" yang bertujuan untuk menggali jiwa kompetitif khayalak sasaran untuk berlomba menjadi yang terdepan dalam urusan menjaga lingkungan. Kampanye ini akan dibuat dalam bentuk kompetisi dan dibagi ke dalam tiga periode.Program kampanye yang dilakukan selama enam bulan ini akan menghabiskan biaya sebesar Rp 617.771.461. Demi kelancarannya, kampanye ini akan diawasi dan dievaluasi dalam rangka melihat dampak dan efektivitas kampanye.

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EXECUTIVE SUMMARYThis final assignment will be discussing a social communication planning as an integrated advertising for Unilever Indonesia?s employees, related to development of waste bank program in DKI Jakarta. Based on data gathered by Unilever Indonesia Foundation, as per June 2014 there are 158 waste banks in DKI Jakarta which has been developed under Unilever Indonesia. If compared to total residential in DKI Jakarta that reached 30.422 units, the number of waste banks is still categorized as low. Moreover, waste bank development is one of solution to handle waste problem in DKI Jakarta. This situation is caused by people have not been implementing the environmental friendly behavior, yet no agent of change promoting this behavior.According to this situation, Unilever Indonesia Foundation, as an organization which under the auspices of Unilever, agreed that there is a need to initiate an integrated social marketing communication in order to elevate the number of adaptor of waste bank, which involve Unilever Indonesia?s employees as an implementation of sustainable living which has been being Unilever?s principle and vision as well to run business.This campaign will carrying the big idea "The Ultimate Champion", which aim to explore the competitive nature of the target to compete being the champion in order to defend mother earth. This campaign will be packaged in ?competition? form and divided into three stage of process.This campaign will run for six months and consume the total budget Rp 617.771.461For its progress, this campaign will also be monitored and evaluated in order to see the impact and the effectiveness of the campaign itself."

"The main idea of Corporate Social Responsibility (CSR) which has become a hot topic at the present is that companies doing businesses are not only committed to their shareholders but also their stakeholders. This commitment is shown from the contribution to develop a sustainable economy by contributing to the environment and working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development. Through CSR, the establishment of good corporate governance will be supported. It is one of the means in realizing the principles of corporate governance established by the Organization for Economic and Co-operation andDevelopment (OECD) in 2004. OECD listed these principles which are:

1. Ensuring the basis for an effective corporate governance framework

2. The rights of shareholders and key ownership functions,

3. The equitable treatment of shareholders,

4. The role of stakeholders in corporate governance,

5. Disclosure and Transparency,

6. Responsibilities of the Board.

The principles were first endorsed back in 1999 by OECD ministers and since then they have become an international benchmark for investors, policy makers, corporations and stakeholders worldwide.

The discussion on the matter of CSR reheated in Indonesia when there were rumors that a new law will be established on the requirement and details in conducting CSR.Eventually it became the main discussion due to the approval of the draft of the much fearful new law ; Company Law article 74 (UU Perseroan Terbatas pasal 74) on July 20th, 2007 one of which paragraph states that every company operating in areas relating to natural resources is obliged to fulfill its social and environment responsibilities. The approval of this new law surely invites pros and contras from many constituents. It seems that many still feel that CSR is not necessary and only should be voluntary. The problem is when CSR was a voluntary activity, only a few are willing to carry it out furthermore to give their best to contribute on the matter. Unilever as one of the companies realizing the importance of CSR has been executing CSR since it was first established. Its reputation in the CSR implementation is recognized nationally and internationally; many have awarded Unilever for its outstanding achievements. Programs are approached using the triple bottom-line approach so that it covers the three perspectives, namely social, economy and environmental. Thus, the company formulates CSR programs mainly in three areas environment, small and medium enterprises and health and hygiene. The programs have been enormously successful and have contributed significantly to the sustainable operations of the company and its position as a market leader and as the brand preferred by the people. This excellent implementation of CSR is a mirror image of the commitment made by the company to its stakeholders; an emphasis on the growing awareness in the industry to alter companies? point of views in their purpose of existence from maximizing shareholders? value to stakeholders? value. It has also helped the implementation of good corporate governance at Unilever as CSR is one of the elements of supporting good corporate governance."

"Di era saat ini adalah suatu kewajiban bagi setiap pelaku usaha untuk menciptakan bisnis dengan memperhatikan tanggung jawab sosial dengan para stakeholder. Banyak penelitian yang menyatakan bahwa keberlangsungan bisnis dalam jangka panjang meningkat ketika perusahaan mampu memenuhi keinginan atau kepentingan para stakeholder. Untuk itu persepsi konsumen sebagai stakeholder penting bagi perusahaan dalam menilai kegiatan CSR yang dilakukan perusahaan akan sangat menentukan kelangsungan bisnis perusahaan. Penelitian ini dibuat untuk menilai efek atau pengaruh yang terjadi dari persepsi masyarakat terhadap antiseden dan konsekuensi dari kegiatan CSR. Antiseden adalah sebuah evaluasi sebelum terbentuknya kegiatan CSR yang merupakan ekspektasi masyarakat dengan menilai kinerja keuangan dan kualitas pernyataan etika perusahaan. Konsekuensi adalah persepsi yang timbul akibat adanya kegiatan CSR yaitu reputasi perusahaan, resiko membeli yang dipersepsikan, kepercayaan konsumen dan loyalitas konsumen. Penelitian dilakukan kepada 175 ibu-ibu rumah tangga dan analisa penelitian menggunakan metode Structural Equation Modeling (SEM) memperlihatkan adanya signifikansi pengaruh positif dari kinerja perusahaan dan kualitas pernyataan etika terhadap ekpektasi dari kegiatan CSR, Aktivitas CSR juga menimbulkan pengaruh positif terhadap reputasi dimana reputasi menimbulkan signifikansi pengaruh negatif terhadap resiko membeli yang dipersepsikan dan pengaruh positif terhadap kepercayaan. Dalam penelitian juga terlihat signifikansi pengaruh positif antara kepercayaan konsumen dengan loyalitas konsumen dan pengaruh negatif kepercayaan konsumen terhadap resiko membeli. Namun pada penelitian ini ditemukan fakta yang tidak signifikan dimana evaluasi konsumen atas kegiatan CSR tidak menimbulkan pengaruh positif yang signifikan terhadap kepercayaan konsumen dan loyalitas konsumen.

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In the current era of business, businesses are obliged to create businesses that pay attention to social responsibility with stakeholders. Much research stating that the existence of long term business increased when the company was able to meet the wishes or interests of the stakeholders. To that end, the perception of consumers as stakeholders important to companies in assessing a company's CSR activities conducted. This research was made to assess the consumer's perception of the antecedent and consequence of CSR activities. Antecedent is an evaluation prior to the formation of CSR activities that constitute the community's expectations, by assessing the financial performance and the quality of the company's ethics statement. The consequence is the perception that arise due to the presence of CSR activities like reputation, consumer trust, perceived risk, and consumer loyalty . This research was conducted to 175 housewife?s as a respondent and analyzed by using SEM (structural equation modeling) methods.

Result of this studies showed a significance of the positive influence on the financial performance and quality of ethical statements to expectation of CSR activities. CSR activities has a positive influence on corporate reputation, and reputation has a negative influence on the perceived risk and has a positive influence on consumer trust. This study also led to the significance of positive influence between trust and consumer loyalty and trust has a negative influence to perceive risk. However, this research found that there is no significance influence between evaluation of CSR activities on trust and consumer loyalty."

"India's increasing population has attracted a host of multinational corporations (MNCs) to enter the country to tap its market. Because of their enthusiasm and the favorable market conditions, these MNCs get carried away and sometimes regulations are flouted. The absence of clear regulations leads to problems when government agencies find fault with MNCs products."

"Program kemitraan usaha mikro kecil dan menengah adalah salah satu bentuk tanggung jawab sosial (Corporate Social Responsibility/CSR) perusahaan, khususnya Badan Usaha Milik Negara (BUMN). Skripsi ini mengkaji pelaksanaan program kemitraan Usaha Mikro Kecil dan Menengah (UMKM) menurut Undang-Undang Nomor 19 Tahun 2003 tentang Badan Usaha Milik Negara dan pelaksanaannya dalam bentuk program kemitraan Usaha Mikro Kecil dan Menengah (UMKM) yang dilakukan oleh PT. Bank Mandiri Tbk. Metode yang digunakan dalam penelitian ini adalah yuridis normatif. Pelaksanaan program kemitraan BUMN diamanatkan dalam ketentuan Undang-Undang Nomor 19 Tahun 2003 tentang Badan Usaha Milik Negara dan Peraturan Menteri Negara Badan Usaha Milik Negara Nomor Per-05/MBU/2007 tentang Program Kemitraan Badan Usaha Milik Negara dengan Usaha Kecil dan Program Bina Lingkungan sebagai peraturan pelaksananya. Pada intinya ketentuan tentang pelaksanaan Program Kemitraan dan Bina Lingkungan (PKBL) wajib memperhatikan antara lain mengenai kriteria calon mitra binaan, kewajiban BUMN pembina dan mitra binaan, sumber dana program kemitraan, mekanisme penyaluran dana, kualitas pinjaman dan lain sebagainya. Pelaksanaan program kemitraan PT. Bank Mandiri Tbk. telah sesuai dengan ketentuan peraturan yang berlaku. Hal ini dapat dilihat dari kewajiban yang telah dipenuhi PT. Bank Mandiri Tbk. sebagai BUMN pembina sebagaimana diatur dalam Peraturan Menteri Negara Badan Usaha Milik Negara Nomor Per-05/MBU/2007 tentang Program Kemitraan Badan Usaha Milik Negara dengan Usaha Kecil dan Program Bina Lingkungan. Namun dalam ketentuan yang mengatur mengenai program kemitraan dan bina lingkungan tidak diatur mengenai sanksi bagi BUMN yang tidak melakukan progam kemitraan dan bina lingkungan.

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Partnership Program is one form of Corporate Social Responsibility (CSR), particularly State-Owned Enterprise (SOE). This thesis examines the implementation Partnership Program of Micro, Small and Medium Business as a Corporate Social Responsibility (CSR) in the law number 19 Year 2003 about State-Owned Enterprise and implementation partnership Program of Micro, Small and Medium Business as a Corporate Social Responsibility (CSR) at PT. Bank Mandiri Tbk. A method used in analyze this case is a normative juridical. The implementation partnership program of SOE is contained in the law number 19 Year 2003 about State-Owned Enterprise and Minister of State Enterprises Regulation No. PER-05/MBU/2007, dated 27 April 2007, on the Partnership Program of SOE with Small Business and Environmental Development Program as the rule?s executioner. In essence the implementation partnership program and environmental development program must be observe criteria of partners, liabilities of SOE and partners, source of funds, mechanism of channeling funds, quality of loan, etc. Bank Mandiri?s Partnership Program has been in accordance with a regulation. It can be seen from the obligations have been performed PT. Bank Mandiri Tbk. as a SOE builder regulated as Minister of State Enterprises Regulation No. PER-05/MBU/2007, dated 27 April 2007, on the Partnership Program of SOE with Small Business and Environmental Development Program. But then in provisions of the partnership program is not arranged sanctions for the SOE that doesn?t do partnership program and environmental development program."

"Analisis Situasi1. Indomie adalah produk andalan Indofood yang membawa nama baik perusahaan hingga dunia internasional. Di mata masyarakat, Indomie sudah menjadi identitas utama perusahaan. Gaungnya melebihi produk Indofood lainnya, bahkan hampir menutupi publikasi kegiatan perusahaan lainnya.2. Namun, Indomie sendiri telah beberapa kali jatuh bangun tertimpa isu dan krisis yang juga berujung pada krisis perusahaan, khususnya stagnansi harga saham PT Indofood Sukses Makmur Tbk. (INDF).3. Indofood memerlukan langkah reputation management untuk menghilangkan asumsi buruk masyarakat akan perusahaan akibat citra Indomie. Langkah ini akan dilakukan melalui perbaikan dan publikasi salah satu kegiatan CSR Indofood, yaitu Indofood Service Day.TujuanIndofood Service Day diharapkan dapat menjadi ciri khas perusahaan yang dikenal oleh masyarakat, sehingga masyarakat juga aware akan kegiatan perusahaan di samping mengingat produk andalannya, Indomie.SasaranSasaran program komunikasi:- Menumbuhkan awareness masyarakat di seluruh Indonesia akan program donor darah Indofood yang ditandai dengan meningkatnya jumlah pendonor dalam setahun menjadi minimal 20.000 pendonor.- Mengedukasi masyarakat luas akan pentingnya mendonorkan darah beserta manfaat donor darah bagi pendonor dan penerima donor.- Membangun reputasi Indofood sebagai perusahaan produksi makanan yang peduli akan kesehatan nasional, khususnya akan ketersediaan darah nasionalSasaran Bisnis Perusahaan:- Peningkatan harga saham PT Indofood Sukses Makmur Tbk. (INDF) beserta harga saham anak perusahaannya.- Peningkatan jumlah penjualan keseluruhan produk Indofood.StrategiPeningkatan awareness masyarakat luas tentang “Indofood Service Day” sebagai salah satu kegiatan CSR Indofood melalui kegiatan media relations, community relations, dan edukasi masyarakat tentang donor darahKhalayak Sasaran1. Masyarakat umum se-Indonesia (termasuk pendonor darah rutin, pendonor darah tidak rutin, dan calon pendonor darah)2. Media massa3. Komunitas / Organisasi yang memiliki kepentingan dengan donor darahPesan Kunci1. Indofood menyelenggarakan kegiatan donor darah rutin dengan nama “Indofood Service Day” sebagai bentuk kepedulian perusahaan akan ketersediaan darah di Indonesia.2. Indofood berkomitmen untuk meningkatkan jumlah persediaan darah nasional (dari pendonor sukarela) yang bermanfaat bagi peningkatan kualitas kesehatan masyarakat Indonesia.3. Indofood menjadi salah satu perusahaan yang berjasa dalam membantu pengadaan persediaan darah di seluruh Indonesia, khususnya dimana kantor dan pabrik Indofood berada.4. Indofood mendukung kegiatan komunitas / organisasi terkait terutama yang berhubungan dengan kegiatan donor darah.Program1. Indofood Service Day (dilaksanakan empat kali)2. Publikasi media baru (website, Twitter, dan Facebook)3. Workshop Jurnalis4. Konferensi Pers5. Komunikasi rutin dengan komunitas yang berkepentingan dalam hal donor darahJadwalJanuari - Desember 2014AnggaranTotal anggaran yang dibutuhkan untuk penyelenggaraan rangkaian kegiatan Indofood Service Day 2014 adalah Rp 2.142.250.000EvaluasiMetode evaluasi yang digunakan adalah metode input, output, dan outcome.Input: evaluasi terhadap segala proses yang berlangsung dalam pelaksanaan kegiatanOutput: evaluasi terhadap sesuatu yang nyata sebagai hasil dari kegiatanOutcome: pengukuran dampak dan evaluasi hasil pelaksanaan kegiatan.

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Situation Analysis

1. Indomie is a flagship product that brings Indofood to the international market. Indomie has become a major corporate identity and it exceeds other product, even nearly covering any other corporate publication of corporate activities .

2. However, Indomie itself has several times fallen up hit issues and crisis that also led to the crisis of the company, particularly stagnant of PT Indofood Sukses Makmur Tbk. (INDF) stock price.

3. In this situation, Indofood have to eliminate the people’s bad assumptions about the company due to the image of Indomie. This step will be done through an improvement and publication of Indofood Service Day, as one of CSR activities which have been done by Indofood.

Goal

Indofood Service Day is expected to be a hallmark of the company, so that people will also know it as a part of company’s activities, besides they will remember Indomie.

Objectives

Communications program objectives:

- Growing awareness in communities across Indonesia about Indofood blood donation program which will be marked by the increasing number of donors in a year (20,000 donors on minimum).

- Educate the public about the importance of blood donation and its benefits for the blood donor and its recipient.

- Building Indofood reputation as a food company which is really concerned about national health care, in particular national blood supply.

Company’s business objectives:

- Increasing the price of the shares of PT Indofood Sukses Makmur Tbk. (INDF) and its subsidiary's stock price.

- Increased number of sales in overall Indofood products.

Strategy

Increase public awareness about "Indofood Service Day" as one of Indofood CSR activities through media relations, community relations, and educating the public about blood donation

Target Audience

1. Indonesian society (including regular blood donors, occasional blood donors, and people who have not donate their blood yet)

2. Mass media

3. Communities / organizations who have an interest in blood donation

Key Messages

1. Indofood conducting regular blood donation program which called "Indofood Service Day" as a form of company’s concerns about blood supply in Indonesia.

2. Indofood is committed to increase the number of national blood supplies (donated by voluntary) in order to improve the quality of public health in Indonesia.

3. Through this program, Indofood helps the procurement of blood supply throughout Indonesia, especially where Indofood offices and factories are located.

4. Indofood is supportive to community / organizations activities whose concern primarily associated with blood.

Programs

1. Indofood Service Day (which held four times).

2. New media” publication (website, Twitter, and Facebook).

3.Journalists Workshop.

4. Press Conference.

5. Regular communication with the communities in which concern about blood donation issues.

Schedule

January – December 2014

Budget

Total budget required for the implementation of all Indofood Service Day 2014 activities is Rp 2,142,250,000,-

Evaluation

The evaluation method that used in this program is input, output, and outcome method.

Input: an evaluation towards all process that take place in the implementation of activities

Output: an evaluation towards tangible things as a result of activities

Outcome: impact measurement and evaluation of the activities implementation."

"Corporate Social Responsibility (CSR) perusahaan merupakan salah satu upaya merealisasikan tujuan pertama SDGs yaitu mengurangi kemiskinan masyarakat. Salah satu Program CSR PT Solusi Bangun Indonesia adalah Bank Sampah Pelita Dusun I. Pengembangan bank sampah dengan swadaya masyarakat di Desa Kembang Kuning didasari oleh beberapa permasalahan lingkungan. Penekan penelitian ini adalah pemberdayaan masyarakat berbasis komunitas yang lebih berperspektif perempuan. Penelitian ini bertujuan untuk menganalisis proses pemberdayaan perempuan melalui Bank Sampah Pelita Dusun I. Untuk menjawab permasalahan penelitian, penelitian ini menggunakan pendekatan kualitatif. Data dikumpulkan melalui observasi dan wawancara mendalam kepada tim Departemen Community Relation PT. SBI, pengurus dan nasabah Bank Sampah Pelita Dusun I. PT SBI menjalankan CSR dengan terlibat langsung dan menyelenggarakan sendiri tanpa perantara dengan menerapkan mekanisme kemitran. Dalam pelaksanaan program CSR, terdapat lima tahapan yang dilakukan oleh PT SBI, yaitu tahap persiapan, pemetaan sosial, perencanaan, pelaksanaan dan evaluasi. Tahapan yang dilakukan oleh PT SBI secara umum memiliki kesamaan dengan konsep tahapan pengembangan masyarakat yang dikemukakan oleh Adi (2012). Setiap tahapan menunjukan adanya upaya memberdayakan perempuan dan tercapainya indicator keberdayaan perempuan. Program Bank Sampah Pelita Dusun I mampu meningkatkan keterampilan teknis anggota bank sampah. Namun, peningkatan kapasitas manajerial dan ekonomi belum signifikan. Terdapat beberapa faktor yang mendukung proses pemberdayaan perempuan melalui Bank Sampah Pelita Dusun 1, yaitu komunikasi yang baik antara kedua belah pihak, meningkatnya minat dan kesadaran masyarakat dan ketersediaan sarana dan prasarana yang memadai. Kesibukan masing-masing pihak, kurangnya pelatihan manajerial, dan harga sampah yang fluktutif menjadi faktor penghambat dalam pelaksanaan program.

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Corporate Social Responsibility (CSR) is one of the efforts to realize the first goal of the SDGs, namely reducing community poverty. One of the CSR programs of PT Solusi Bangun Indonesia is the Pelita Dusun I Waste Bank. The development of a non-governmental waste bank in Kembang Kuning Village is based on several environmental problems. The emphasis of this research is on empowering community-based communities with a more women's perspective. This study aims to analyze the process of empowering women through the Pelita Dusun I Waste Bank. To answer the research problem, this study uses a qualitative approach. Data were collected through observation and in-depth interviews with the Community Relations Department team of PT. SBI, management and customers of the Pelita Dusun I Waste Bank. PT SBI carries out CSR by being directly involved and organizing itself without intermediaries by implementing a partnership mechanism. In the implementation of the CSR program, there are five stages carried out by PT SBI, namely the preparation stage, social mapping, planning, implementation and evaluation. The stages carried out by PT SBI in general have similarities with the concept of community development stages proposed by Adi (2012). Each stage shows an effort to empower women and the achievement of indicators of women's empowerment. The Pelita Dusun I Waste Bank Program was able to improve the technical skills of waste bank members. However, the increase in managerial and economic capacity has not been significant. There are several factors that support the process of empowering women through the Pelita Dusun 1 Waste Bank, namely good communication between the two parties, increasing public interest and awareness and the availability of adequate facilities and infrastructure. The busyness of each party, lack of managerial training, and fluctuating waste prices are inhibiting factors in program implementation."

"ABSTRAKPelaksanaan bisnis perusahaan semen mengakibatkan banyak permasalahan pada lingkungan sekitarnya. Hal tersebut dapat merusak citra dari perusahaan tersebut. fenomena ini mendorong perusahaan untuk melaksanakan konsep bisnis berkelanjutan. Konsep bisnis berkelanjutan yang didasarkan pada manusia, lingkungan, dan keuntungan diterapkan dengan program Corporate Social Responsibility (CSR). Tulisan ini akan membahas secara umum pelaksanaan program CSR dalam rangka peningkatan citra perusahaan.

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ABSTRACT

The concrete business corporation's operation results in many problems on their environment. It may damage the images of corporation. This phenomenon encourages companies to implement sustainable business concept. The concept of sustainable business based on people, planet, and profit implemented by the Corporate Social Responsibility (CSR). This paper will discusses in general about implementation of CSR programs in order to improve the corporate image."

"Penelitian ini membahas bagaimana pelaksanaan pelatihan Information and Communication (ICT) dalam bentuk program pendidikan bagi para guru sebagai salah satu program Corporate Social Responsibility PT. Telekomunikasi Selular Telkomsel), di lakukan untuk meningkatkan kemampuan para guru khususnya dalam memahami, memanfaatkan, menambah wawasan dan pengetahuan tentang ICT. Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan ICT ini dalam proses pelaksanaan program pelatihan ICT bagi guru serta beberapa faktor-faktor pendukung maupun penghambat dalam pelaksanaanya. Dampak positif dari pelatihan ini, selain dapat membuka wawasan, pengetahuan peserta terhadap ICT dapat bertambah, yang selama ini belum dimanfaatkan sepenuhnya oleh para pengajar khususnya guru. Kekurangan dan kelemahan selama pelaksanaan pelatihan,menjadi pengalaman berharga untuk perbaikan pelaksanaan program berikutnya.

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The research was discussed how the implementing training Information and Communication Technology (ICT) in Program for teachers as one of Corporate Social Responsibility program PT. Telekomunikasi Selular (Telkomsel) to improve the ability of teachers, especially teachers in understanding, utilizing, adding insight and knowledge about ICT.

Research was aims to determine how utilization of ICT is in the process of implementing ICT for teacher training programs as well as several supporting factors and barriers to implementation. The positive impact of ICT teacher training, the knowledge of participants on ICT can be increased, which probably has not been fully utilized by the teachers. Strengths and weaknesses during the training, valuable experience to enhance the implementation of the next program."