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"ABSTRAKPenelitian ini membahas tentang unsur promosi destinasi wisata kota Tokyo dalam drama Itazura na Kiss Love in Tokyo dengan pengaruhnya bagi penonton Indonesia. Tujuan penelitian ini untuk menemukan pengaruh promosi destinasi wisata kota Tokyo dalam drama tersebut melalui unsur promosi pariwisata. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan kajian pustaka dan analisis kuesioner. Teori yang digunakan dalam penelitian ini adalah teori film tourism dari Simon Hudson dan J.R Brent Ritchie dan promosi pariwisata dari Oka A. Yoeti. Hasil penelitian ini menemukan unsur promosi pariwisata meliputi aktivitas promosi sebelum dan sesudah penayangan, atribut wisata, faktor spesifik dari peran tokoh, dan lokasi drama. Kemudian pengaruh bagi penonton Indonesia, yaitu melakukan aktivitas wisata dengan berwisata ke kota Tokyo sesuai atraksi wisata dalam drama.

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ABSTRACTThis thesis discusses the elements of promotion Tourism Destinations Tokyo city in drama Itazura na Kiss Love in Tokyo with the effect for Indonesian viewers. The purpose of this study is to find the effect of the promotion of tourist destinations Tokyo city in that drama through the elements of tourism promotion. This study uses a descriptive qualitative research with a literature review and analysis of questionnaires. The theory used in this research is the theory of tourism films from Simon Hudson and JR Brent Ritchie and tourism promotion from Oka A. Yoeti. Results of this study found an element of tourism promotion includes promotional activities before and after exposure, travel attribute, specific factors from the role of actor, and the location of the drama. Then the influence of the Indonesian viewers, that is travel activities by traveled to the city of Tokyo appropriate with tourist attractions in the drama."

"Produk budaya populer Jepang seperti anime dan manga diterima baik oleh masyarakat luas. Pengaruh yang diberikan pada masyarakat dimanfaatkan pemerintah untuk memberi keuntungan dalam bidang pariwisata. Contents tourism adalah istilah yang digunakan untuk pariwisata yang terinspirasi dari konten suatu budaya populer. Salah satu daerah yang memanfaatkan contents tourism adalah Kota Hita di Prefektur Oita yang melakukan kerja sama dengan Attack on Titan untuk menarik wisatawan. Penelitian ini akan membahas upaya promosi pariwisata Kota Hita melalui kerja sama dengan tim produsen Attack on Titan dan juga dampak yang dihasilkan dari kerja sama tersebut. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dan studi kepustakaan, yaitu dengan mempelajari berbagai sumber bacaan yang kemudian dianalisa menggunakan teori contents tourism oleh Horiuchi Junichi. Hasil dari penelitian ini menunjukkan bahwa pemanfaatan konten Attack on Titan di Kota Hita dalam sektor pariwisata meningkatkan jumlah wisatawan yang datang. Tiga elemen penting contets tourism, yaitu penggemar, pebisnis konten, dan otoritas lokal saling mempengaruhi dan berperan dalam mempromosikan pariwisata di kota Hita.

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Japanese popular culture products such as anime and manga are well received by the wider community. The influence given to the community is utilized by the government to provide benefits in the tourism sector. Contents tourism is a term used for tourism that is inspired by the content of a popular culture. One of the areas that utilizes contents tourism is Hita City in Oita Prefecture which collaborates with Attack on Titan to attract tourists. This research will discuss the efforts of Hita City tourism promotion through collaboration with the production team of Attack on Titan and also the impacts resulting from that collaboration. The method used in this research was a qualitative method and literature review, namely by studying various reading sources which are then analyzed using the theory of contents tourism by Horiuchi Junichi. The results of this research showed that content utilization of Attack on Titan in Hita City in the tourism sector increased the number of tourists who come. Three important elements of contents tourism, namely fans, content business, and local authority influenced each other and had a role in promoting tourism in Hita City."

"[Wisatawan asing yang berkunjung ke Jepang setiap tahun mengalami peningkatan. JNTO sebagai organisasi promosi pariwisata Jepang berperan penting dalam melakukan kegiatan promosi di luar negeri. Dalam skripsi ini membahas mengenai upaya-upaya apa saja yang dilakukan oleh JNTO dalam mempromosikan pariwisata Jepang dan pengaruhnya baik terhadap Jepang sendiri maupun terhadap wisatawan asing yang berkunjung ke Jepang. Penelitian ini merupakan kajian kepustakaan dengan metode kualitatif. Hasil dari penelitian menunjukkan kegiatan promosi yang dilakukan oleh JNTO untuk menarik wisatawan asing berkunjung ke Jepang membawa dampak yang positif. Selain mempengaruhi perekonomian Jepang, wisatawan asing yang berkunjung ke Jepang mengalami peningkatan.;Every year, the number of foreign tourist visiting Japan is increasing. As Japan?s tourism promotion organization, JNTO has played an important role in the act of foreign promotion. This study will focused on discussing about the efforts that JNTO did in promoting Japan?s tourism and how that effects visiting foreign tourist and to the nation itself. This study is a literature review using the qualitative method. The results of this study shows that JNTO?s promotional act to attract foreign tourist has brought a positive impact. In addition to influencing the nation?s economy, the number of foreign tourist that comes to japan has also increased., Every year, the number of foreign tourist visiting Japan is increasing. As Japan’s tourism promotion organization, JNTO has played an important role in the act of foreign promotion. This study will focused on discussing about the efforts that JNTO did in promoting Japan’s tourism and how that effects visiting foreign tourist and to the nation itself. This study is a literature review using the qualitative method. The results of this study shows that JNTO’s promotional act to attract foreign tourist has brought a positive impact. In addition to influencing the nation’s economy, the number of foreign tourist that comes to japan has also increased.]"

"[ ABSTRAK Karya tulis ini membahas hubungan Jepang dengan dunia internasional melalui International Drama Festivalin Tokyo. Penulis memilih acara ini untuk diteliti karena serangkaian acara yang termasuk di dalamnyatermasuk ke dalam bentuk diplomasi kebudayaan, yang dilakukan dengan pendekatan yang berbeda pada setiapacaranya. Penelitian ini bertujuan untuk mencari tahu bagaimana Jepang melakukan diplomasi kebudayaanmelalui beberapa rangkaian acara yang ada dalam International Drama Festival in Tokyo. Selain itu, juga untukmengetahui karakteristik diplomasi kebudayaan Jepang dan apakah International Drama Festival in Tokyomewakili karakteristik tersebut. Serta faktor apa yang menyebabkan penyebaran nilai secara tidak kentara dapatdilakukan Jepang melalui drama produksinya. Penelitian ini menggunakan metodologi penelitian kualitatif,dengan teknik pengumpulan data berupa studi dokumen, baik dari sumber primer maupun sekunder. Hasilpenelitian menunjukkan bahwa Jepang melakukan diplomasi kebudayaan melalui serangkaian acara diInternational Drama Festival in Tokyo dengan cara kompetisi, eksibisi, dan penetrasi. International DramaFestival in Tokyo juga mewakili karakteristik diplomasi Jepang, sehingga merupakan media yang tepat untukmemasukkan nilai-nilai yang ada pada Jepang ke dunia internasional demi mencapai kepentingan nasionalnya

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ABSTRACTThis paper examines Japan?s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it?s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan?s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan?s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests.;This paper examines Japan?s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it?s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan?s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan?s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests., This paper examines Japan’s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it’s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan’s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan’s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests.]"