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"Label kualitas merupakan salah satu atribut produk yang dianggap penting dalam proses keputusan pembelian. Meski demikian, studi mengenai peran label kualitas masih jarang dilakukan dan beberapa temuan menghasilkan temuan yang kontradiktif. Untuk mengisi kesenjangan yang ada dalam literatur, penelitian ini bermaksud untuk mengkaji pengaruh label kualitas terhadap sikap konsumen (kualitas produk dan niat membeli) dalam mengambil keputusan pembelian produk, tergantung pada brand familiarity dan keterlibatan produk. Penelitian ini dilakukan dengan 2 studi eksperimen. Desain eksperimen studi 1 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (Brand familliarity : familiar vs unfamiliar) dengan eksperimen between- and within-subject. Partisipan studi 1 diperoleh sebanyak 155 mahasiswa S1 Universitas Indonesia. Sedangkan, desain eksperimen studi 2 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (keterlibatan produk : tinggi vs rendah) dengan eksperimen between- and within-subject. Partisipan studi 2 diperoleh sebanyak 266 mahasiswa S1 Universitas Jendral Soedirman. Hasilnya menunjukan bahwa pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada brand familiarity. Hal yang sama, pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada keterlibatan produk.

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Quality label is one of the attributes of the products that are considered important in the purchase decision process. However, studies on the role of the quality label is rarely conducted and some of the findings resulted in contradictive findings. To fill the existing gap in the literature, this study intends to examine the effect of quality label on consumer attitudes (product quality and purchase intention) in making purchasing decisions of products, depends on brand familiarity and product involvement.

This research was conducted with two experimental studies. Experimental design of study 1 was 2 (quality label : present vs not present) x 2 (brand familiarity: familiar vs unfamiliar) with a between- and within-subject experiments. Participants of study 1 was obtained as many as 155 bachelor students from University of Indonesia. Meanwhile, experimental design of study 2 was 2 (quality label : present vs not present) x 2 (product involvement: high vs low) with a between- and within subject experiments. Participants of study 2 was obtained as many as 266 bachelor students from Jenderal Soedirman University.

The result shows that the effect of quality label on perceived product quality and intention to buy the product depends on brand familiarity. Similarly, the effect of quality label on perceived product quality and intention to buy the product depends on product involvement."

"Tujuan penelitian ini untuk mengetahui apakah ada pengaruh dan citra merek kualitas produk dan harga terhadap keputusan pembelian Eiger di wilayah Jabodetabek. Teknik yang digunakan adalah purposive sampling. Data penelitian diambil berdasarkan kuesioner yang diisi oleh 135 responden dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa citra merek berpengaruh signifikan terhadap keputusan pembelian karena apabila merek dengan citra yang baik akan memberikan jaminan kualitas sehingga meskipun harga yang ditetapkan oleh perusahaan tinggi, tidak menjadi suatu penghalang bagi konsumen dalam keputusan pembelian. Kualitas produk berpengaruh signifikan terhadap keputusan pembelian karena kualitas yang baik dapat mengakibatkan peningkatan penjualan dan peningkatan citra perusahaan di mata masyarakat. Harga berpengaruh signifikan terhadap keputusan pembelian karena harga dapat menunjukkan kualitas merek dari suatu kualitas produk. Dan perusahaan diharapkan tetap menjaga kcitra merek, kualitas produk, dan harga dengan baik agar sesuai dengan kebutuhan dan keinginan yang diharapkan konsumen.

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The purpose of this study to determine whether there is influence and brand image of product quality and price to purchase decision of Eiger in Jabodetabek region. The technique used is purposive sampling. The research data was taken based on questionnaires filled by 135 respondents by using multiple linear regression analysis. The results of this study indicate that brand image has a significant effect on purchasing decisions because if a brand with a good image will provide quality assurance so that even if the price set by the company is high, it does not become a barrier for consumers in purchasing decisions.

Product quality significantly influences purchasing decision because good quality can lead to increase sales and improvement of corporate image in the eyes of society. Price has a significant effect on purchasing decision because the price can show the quality of the brand from a product quality. And the company is expected to keep the brand image, product quality, and price well to fit the needs and desires that consumers expect."

"Penelitian ini bertujuan untuk mengetahui Pengaruh kebutuhan untuk keunikan sikap terhadap produk nilai emosional serta kualitas yang diterima terhadap niat beli di Jakarta khususnya kedai kopi waralaba lokal dan waralaba asing Excelso Coffee Bean Tea Leaf. Penelitian ini merupakan penelitian kuantitatif dengan desain riset konklusif dan jenis riset deskriptif. Jumlah sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan adalah SEM Structural Equation Modelling dengan teknik pengolahan data menggunakan Lisrel 8 54. Hasil penelitian menunjukan bahwa Need For Uniqueness attitude toward product emotional value perceived quality mempunyai pengaruh yang positif terhadap purchase intention konsumen.

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This riset for study explain effect from effect need for uniqueness attitutde toward product emotional value perceived quality to purchase intention specially for Customer Coffee shop from Local Franchise Excelso and Foreign Franchise Coffee Bean and Tea Leaf in Jakarta. This riset is kuantitative riset with conclusive design riset and description. Total sample for this riset is 200 respondents. The analysis technic with SEM Structural Equation Modelling Lisrel 8 54. The results showed Need For Uniqueness attitude toward emotional value perceived quality have positive effect for purchase intention customer Keyword Franchise Local Franchise Foreign Coffe shop Excelso Coffee Bean Tea Leaf."

"Produk private label brand di Indonesia menunjukkan pertumbuhan dan adopsi yang lambat. Alasan dari lemahnya adopsi private label brand di Indonesia adalah karena sifat konsumen Indonesia yang brand loyal dan minimnya usaha retailer dalam mengiklankan produknya sehingga konsumen mempertanyakan kualitas produk private label brand. Ditengah lemahnya adopsi private label brand dan berkembangnya pasar konsmetik domestik, Sephora masuk ke pasar Indonesia sebagai retailer baru dengan menjual private label brandnya sendiri. Riset ini meneliti tentang perceived product quality, perceived risk, perceived relative price terhadap customer value dan willingness to rebuy terhadap private label brand Sephora. Olah data penelitian ini menggunakan LISREL-SEM. Hasil pada penelitian ini menunjukkan bahwa perceived product quality dan perceived price mempengaruhi perceived value yang berujung kepada willingness to rebuy produk private label brand Sephora. Pada penelitian ini perceived value terbukti memediasi perceived quality dan perceived price terhadap willingness to rebuy dan perceived quality terbukti memediasi perceived relative price terhadap perceived value. Sementara itu, perceived risk terbukti tidak memiliki pengaruh terhadap perceived value dan perceived risk terbukti tidak memediasi perceived quality dan perceived value produk private label brand Sephora.

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The growth and adoption of private label brand in Indonesia is proven to be sluggish. The reason behind the fall of private label adoption is because Indonesian consumers tend to be brand loyal and the retailers put less effort to advertise its private label brand product so that the quality of private label brand is questioned. In the fall of private label brand adoption and in the rise of the domestic cosmetics market industry, Sephora as an new entry player in the market sell its own private label brand. This research examines the impact of perceived product quality, perceived risk, perceived relative price towards customer value and willingness to rebuy of private label brand Sephora. The research data is run by LISREL SEM.

The result of this research show that perceived product quality and perceived price influenced perceived value which also impacted willingness to rebuy Sephora's private label brand products. In this research perceived value is proven to mediate perceived quality and perceived price towards willingness to rebuy also perceived quality is proven to mediate perceived relative price towards perceived value. Meanwhile, perceived risk is proven having no impact on perceived value and perceived risk is proven having no mediating effect on perceived quality and perceived value of Sephora s private label brand products."

"Tujuan penelitian ini adalah untuk menganalisis serta mengetahui pengaruh Negara Asal (Country of Origin) terhadap minat beli (Purchase Intention) konsumen melalui persepsi kualitas (Perceived Quality). Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 200 responden yang merupakan orang yang mengetahui produk jam tangan merek Swatch asal negara Switzerland. Teknik penarikan sampel dilakukan dengan menggunakan non-probability sampling serta penentuan sampel berdasarkan teknik purposive. Instrumen penelitian ini menggunakan kuesioner, dianalisis menggunakan analisis Structural Equation Modeling (SEM) dan diolah menggunakan AMOS 19.0. Hasil penelitian ini menunjukkan bahwa Country of Origin memiliki pengaruh yang signifikan terhadap Purchase Intention, Country of origin memiliki pengaruh yang signifikan terhadap Perceived Quality serta Perceived Quality memiliki pengaruh yang signifikan terhadap Purchase Intention.

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This research purposes to describe and discover the influence of Country of Origin on Purchase Intention through Perceived Quality. This research was developed based on the quantitative research. The sample for this study comprised 200 respondents who are people who know about the watches products of Swatch brand. This research using non-probability sampling and determine the sample through using purposive sampling technique. The research used questionnaire as research instrument, analyzed with using Structural Equation Modeling (SEM) and processed using AMOS 19.0. The result showed that Country of Origin had significant influence on Purchase Intention, Country of origin had significant influence on Perceived Quality and Perceived Quality had significant influence on Purchase Intention."

"Skripsi ini membahas pengaruh dimensi kualitas produk terhadap minat pembelian. Dimensi kualitas produk yang difokuskan pada penelitian ini adalah performance, reliability, durability, serviceability, aesthetics, conformance to specification, perceived quality, dan special features. Penelitian ini adalah penelitian kuantitatif yang menggunakan kuesioner untuk mengukur penilaian konsumen terhadap Honda Scoopy. Setelah dilakukan uji regresi berganda, diketahui bahwa Dimensi Kualitas Produk memiliki pengaruh yang signifikan terhadap intensitas minat pembelian. Organisasi yang ingin memaksimalkan minat pembelian melalui kualitas produk sebaiknya memfokuskan bukan pada minat pembelian itu sendiri melainkan pada faktor-faktor yang menjadi penyebab munculnya minat pembelian melalui strategi bauran pemasaran yang efektif.

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The focus of this study to discuss influence of dimensional quality products toward purchase intention. Dimensions of quality products that will focus on research are performance, reliability, durability, serviceability, aesthetics, conformance to specification, perceived quality, and special features. This quantitative research used questionnaires as a mean to collect data from customer about Honda Scoopy. From the multiple regression test, we found that dimensional quality product have a significant effect on purchase intention. Organization who tries to maximize purchase intention should focus on factors that effect the purchase intention through effectively marketing mix strategy."

"Skripsi ini mempelajari tentang pengaruh variabel yang tidak berwujud yang mempengaruhi persepsi kualitas konsumen dan intensi pembelian kembali. Menemukan bahwa citra toko, product signatureness, dan variasi kualitas terhadap intensi pembelian kembali. Tiga hal tersebut mempengaruhi intensi pembelian kembali yang merupakan bagian yang dimediasi oleh persepsi kualitas. Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan pengaruh citra toko, product signatureness, dan variasi kualitas terhadap intensi pembelian kembali, menganalisis dan menjelaskan pengaruh persepsi kualitas konsumen terhadap intensi pembelian kembali. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Metode pengambilan data dilakukan dengan metode survey melalui kuesioner. Populasi dan sampel dalam penelitian ini adalah konsumen ?Minimarket X? Jakarta dengan jumlah sampel 115 orang dan teknik pengambilan sampel dengan conventional dan judgemental sampling. Software yang digunakan adalah Statistical Process Social Science (SPSS) dan Lisrel. Hasil penelitian menunjukkan bahwa 1) citra toko dan variasi kualitas memiliki pengaruh positif dan signifikan terhadap persepsi kualitas, 2) citra toko memiliki pengaruh positif dan signifikan terhadap intensi pembelian kembali, 3) persepsi kualitas berpengaruh positif dan signifikan terhadap intensi pembelian kembali.

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This study examines the effect of intangible extrinsic cues on consumer quality perception and repurchase intention Find that store image product signatureness and quality variation toward repurchase intention reduces both outcomes All efects of the three extrinsic cues on purchase intention are partially mediated by quality perception The purpose of this study is to analyze and explain the effect of store image product signatureness and quality variation to the repurchase intention analyze and explain the influence of perceived quality of consumers repurchase intention Types of research used in this research is quantitative research Method of data collection is done through a questionnaire survey method Population and sample in this study is that consumers Minimarket X Jakarta with a sample of 115 people and with conventional sampling techniques and judgmental sampling Software used is Statistical Process Social Science SPSS and Lisrel The results showed that 1 the store image and quality variation have a positive and significant impact on the quality perception 2 the store image has a positive and significant impact on repurchase intentions 3 quality perception has a possitive and significant impact on repurchase intention."

"Skripsi ini membahas tentang pengaruh fashion interest, product novelty dan product quality terhadap brand consciousness dan brand loyalty. Penelitian ini adalah penelitian kuantitiatif dengan metode analisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menjelaskan bahwa terdapat pengaruh positif dan signifikan antara fashion interest, product novelty, dan product quality terhadap brand consciousness dan brand consciousness memiliki pengaruh positif dan signifikan terhadap brand loyalty. Peneliti menyarankan bahwa perlunya pemasar sepatu olahraga memperhatikan beberapa aspek yaitu ketertarikan fashion pada konsumen, kebaruan produk, dan kualitas produk untuk membuat konsumen lebih sadar akan merek sepatu yang dijual yang nantinya akan mempengaruhi loyalitas konsumen pada merek sepatu olahraga yang dijual.

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This paper discusses the influence of fashion interest, novelty product and product quality toward brand consciousness and brand loyalty. This research method use quantitative research with Structural Equation Modeling (SEM) analysis method. Results of the study explains that there is a positive and significant influence between fashion interest, novelty product and product quality toward brand consciousness and brand consciousness has a positive and significant influence on brand loyalty. Researcher suggest that the need for the marketers to pay attention to some aspects of consumer interest in fashion, novelty products and the quality of products to make consumers more consciouss toward the brand of shoes that they bought and eventually it will affect to consumer loyalty."

"ABSTRAKKualitas produk menentukan kepuasan pelanggan yang berhubungan dengan harapandari pelanggan itu sendiri dan merupakan faktor penentu tingkat kepuasan yangdiperoleh setelah pembelian dan pemakaian. Permasalahan dalam penelitian iniadalah, "Bagaimana posisi Analisis Kualitas Produk Handphone samsung berbasissistim android dimata konsumennya berdasarkan dimensi-dimensi dari kualitasproduk”. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk terhadappembelian. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengansampel sebanyak 100 (seratus) orang pengguna. Penelitian ini termasuk penelitianDeskriftif dengan memberikan gambaran detail. Hasil penelitian menjelaskanSamsung sudah baik dilihat dari jawaban responden yang bersifat positif dan setujukualitas produk sudah baik.

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ABSTRACTQuality of product determined costumer's satisfactory, which is strongly related to thecostumer's expectation, and is a determinant factor of satisfactory level achieved afterthe purchases as well as usages. The question of this research is, "How is Androidbased Samsung hand phone position of product quality analysis for customerregarding the dimensions of product quality". As for the purposes of this research, itis to know the influence of product quality toward purchases. In this research, theresearch is conducted using quantitative approach with 100 (a hundred) sample. Thisresearch is including in a descriptive research with a detail explanation given. Theresults of this research explain that Samsung have a decent quality, as therespondent's answer to agree that the quality of product is well and satisfactory."

"Business coaching ini dilakukan pada UKM Pepari Leather. Pepari Leather merupakan UKM yang bergerak dibidang usaha produk berbahan dasar kulit, dengan produk unggulan tas. Produk yang dimiliki Pepari Leather terdiri dompet, tas, pouch, kunci mobil, gelang dan aksesoris lainnya. Saat ini, Pepari Leather terus mengalami peningkatan pada permintaan, namun demikian dalam peningkatan ini terjadi beberapa permasalahan yang dihadapi Pepari Leather. Melalui hasil wawancara dengan pemilik, penulis menganalisis kondisi UKM dengan beberapa analisis, kemudian didapat gap yang terjadi di UKM. Untuk mengatasinya Pepari Leather harus melakukan perbaikan dari sisi pemasok kulit, SDM pada bagian quality control dan media sosial, melakukan engagement dengan pelanggan, membuat website sebagai portofolio, memperbaiki tampilan produk agar lebih menarik, membuat program loyalty, dan melakukan ekspansi pasar.

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This business coaching is done at SMEs Pepari Leather. Pepari Leather is an SMEs which operates in product basic leather, bag is a featured product from Pepari Leather. Actually, Pepari Leather has so many products consist of purse, bag, pouch, key pouch, leather bracelet, and other accessories. Currently, Pepari Leather continues to increase in demand, then some troubles may occured in the middle of process business that Pepari Leather have to confront based on interview with the owner. Hence, the authors has anaylized the SMEs condition through some analyzes and business model canvas, after that we obtained some GAPS that happened in SMEs. Neverthless, Pepari Leather need some improvements and changes in terms of suppliers, HRM quality control and social media , do customer engagement, create a website as a portofolio, improve the appearance of product to seduce customer make it more interesting, and create loyalty programs and market expansion. "