Hasil Pencarian  ::  Simpan CSV :: Kembali

"The function of scientific research is promoting the understanding of the world around us. In theory, anyway, the more we learn, the more potential we have of making our lives better. Thus, we have seen research in electronics provide us with computers, research in chemistry provide us with all manner of synthetics, and research in agriculture provide us with more food. Periodically, scientific research uncovers something that makes some of us uncomfortable. The discovery of the link between smoking and lung cancer and heart disease was not received well by the tobacco industry, and the link between global climate change and fossil fuel use has not been well received by the petroleum industry, to cite just two examples. Usually the response of those whose world has been disrupted by science is denial, often followed by attack on or ridicule of the science that has challenged them. In the long term, however, science usually turns out to be correct."

"Summary:One of a series of three publications influenced by the travelling exhibit Places & Spaces: Mapping Science, curated by the Cyberinfrastructure for Network Science Center at Indiana University."

"Practical web analytics for user experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively."

"It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers."

"In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again."