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Hasil Pencarian

Ditemukan 31722 dokumen yang sesuai dengan query
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Liana Stanescu, editor
"Creating new medical ontologies for image annotation focuses on the problem of the medical images automatic annotation process, which is solved in an original manner by the authors. All the steps of this process are described in detail with algorithms, experiments and results. In addition, the authors treat the problem of creating ontologies in an automatic way, starting from Medical Subject Headings (MESH). They have presented some efficient and relevant annotation models and also the basics of the annotation model used by the proposed system, cross media relevance models. Based on a text query the system will retrieve the images that contain objects described by the keywords."
New York: [, Springer], 2012
e20418292
eBooks  Universitas Indonesia Library
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Regina Ratnadewati Ardiningrum
"Industri kosmetik lokal di Indonesia yang berkembang pesat membuat suatu merek memerlukan keunikan tersendiri agar dapat bersaing dengan para kompetitornya. Keunikan tersebut dapat dibuat melalui strategi branding untuk membangun brand image yang kuat di benak konsumen. Mad for Makeup merupakan salah satu merek yang memiliki keunikan tersendiri dalam membangun brand image, yaitu dengan mengimplementasikan branding co-creating yang berdasar pada kolaborasi konsumen bersama merek. Melalui strategi branding ini, Mad for Makeup tidak hanya memperhatikan aspek fungsional, namun juga aspek emosional dalam membangun brand image. Makalah ini disusun untuk menganalisis penerapan strategi branding co-creating oleh Mad for Makeup dalam pembentukan brand image. Teori dan konsep yang digunakan dalam makalah ini meliputi branding, self-concept connection dan brand image. Metode pengumpulan data makalah ini adalah menggunakan data sekunder yang bersumber dari studi literatur, penelitian terdahulu, analisis media komunikasi resmi brand serta didukung oleh wawancara. Hasil analisis mengungkapkan bahwa strategi branding co-creating berpotensi tinggi digunakan untuk membangun brand image yang kuat sekaligus membangun hubungan emosional brand dengan konsumen.

The rapid growth of Indonesian cosmetic industry urges brands to build their own signature to endure in the competitive market situation. One way to make a brand appear unique is by implementing a branding strategy to build a strong brand image in the consumer's mind. Makeup's unique way to build brand image is by utilizing co-creating branding, building their brand upon collaborative efforts of consumer and brand. Through this strategy, Mad for Makeup maintains both functional and emotional aspect in its brand image. This paper aims to analyze the implementation of co-creating branding by Mad for Makeup in the establishment of brand image. The theory and concept used in this paper include branding, self-concept connection and brand image. The data gathering method is by using secondary data, sourced from literature review and preceding research, analyzing official media communication from brand and supported by interview. The results of the analysis found that co-creating branding is a highly potential strategy to build a strong brand image, as well as building emotional connection between consumers and brand."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Semmlow, John L.
Boca Raton: CRC Press, Taylor & Francis Group, 2009
616.075 4 SEM b
Buku Teks  Universitas Indonesia Library
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Cambridge, Massachusetts: Chandos Publishing, 2017
022.31 FRE c
Buku Teks  Universitas Indonesia Library
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Hari Zainuddin Rasyid
"ABSTRAK
Tesis ini membahas tentang pengaruh customer perceived value, brand
image, dan switching costs terhadap niat konsumen untuk menggunakan (intention
to use) brand Indosat Mentari. Penelitian ini merupakan penelitian kuantitatif
berupa descriptive research. Model yang digunakan dalam penelitian ini mengacu
pada model penelitian yang digunakan oleh Ogwo & Igwe (2012) serta Asiegbu,
Igwe, & Iruka (2012). Sementara untuk mengukur customer perceived
valuedigunakan pengukuran PERVAL (perceived value) yang dikembangkan oleh
Sweeney & Soutar (2001) dengan melihat dimensi nilai dari perceived value yaitu
emotional value, social value, monetary value, serta convenience value. Hasil
penelitian ini menemukan bahwa dimensi dari customer perceived value, yaitu
meliputi nilai fungsional (kinerja/kualitas), nilai fungsional (harga), nilai sosial,
serta nilai emosional, memiliki pengaruh yang signifikan dan positif terhadap niat
konsumen untuk menggunakan. Sementara switching costs dan brand image tidak
memiliki pengaruh yang signifikan terhadap niat konsumen untuk menggunakan.

ABSTRACT
This thesis discusses the influence of customer perceived value, brand
image, and switching costs on consumer’s intention to use brand Indosat Mentari.
This research is a descriptive quantitative research. The model used in this study
refers to the research model used by Ogwo & Igwe (2012) and Asiegbu, Igwe, &
Iruka (2012). As for measuring the customer perceived value using PERVAL
measurement that was developed by Sweeney & Soutar (2001) by looking at the
value dimensions of perceived value, they are emotional value, social value,
monetary value, and convenience value. The results of this study found that the
dimensions of customer perceived value, which includes the functional value
(performance/quality), functional value (price), social value, and emotional value,
has a significant and positive impact on consumer’s intention to use. While
switching costs and brand image do not have a significant impact on consumer’s
intention to use."
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
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UI - Tesis Membership  Universitas Indonesia Library
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Dougherty, Geoff
Cambridge, UK: Cambridge university press, 2009
616.075 4 DOU d
Buku Teks  Universitas Indonesia Library
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"A state-of-the-art review of key topics in medical image perception science and practice, including associated techniques, illustrations and examples. This second edition contains extensive updates and substantial new content. Written by key figures in the field, it covers a wide range of topics including signal detection, image interpretation and advanced image analysis (e.g. deep learning) techniques for interpretive and computational perception. It provides an overview of the key techniques of medical image perception and observer performance research, and includes examples and applications across clinical disciplines including radiology, pathology and oncology. A final chapter discusses the future prospects of medical image perception and assesses upcoming challenges and possibilities, enabling readers to identify new areas for research. Written for both newcomers to the field and experienced researchers and clinicians, this book provides a comprehensive reference for those interested in medical image perception as means to advance knowledge and improve human health."
Cambridge: Cambridge University Press, 2019
e20519169
eBooks  Universitas Indonesia Library
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"This paper criticises the selection of seven new towns as growth centre in Rivers State. However, based upon financial constraint and other variables, it suggested only two locations suitable for growth centres. These centres are integrated with rural development policies to function as alternative destinations for rural migrants to the state capital city and to strengthen the service hierarchies in the rural region. The general arguments are illustrated with a case study of Rivers State of Nigeria."
GEOUGM 16:52 (1986)
Artikel Jurnal  Universitas Indonesia Library
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Kristof, Ray
London: Adobe Press, 1995
006.6 KRI i
Buku Teks  Universitas Indonesia Library
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