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"ABSTRAKPenelitian ini dilakukan untuk mengindentifikasikan perilaku konsumen terhadap penghematan pemakaian listrik di lingkungan rumah tangga. Unit analisis yang digunakan pada penelitian ini adalah konsumen listrik rumah tangga dengan daya 450 VA dan 900 VA. Pemilihan unit analisis tersebut dilakukan berdasarkan pertimbangan terhadap jumlah realisasi subsidi listrik yang tinggi untuk kelompok pelanggan tersebut. Jumlah realisasi subsidi listrik untuk kelompok pelanggan tersebut pada semester I 2015 tercatat Rp. 24 T. Melalui pendekatan dari Theory of Planned Behavior (TPB) dan variabel lainnya untuk mengetahui faktor-faktor yang berpengaruh terhadap keinginan konsumen untuk melakukan penghematan pemakaian listrik.Dengan pengolahan data yang dilakukan melalui software SmartPLS 2.0 maka diperoleh bahwa variabel social norms in electricity usage, social interaction in electricity usage, economic benefit in electricity saving, information usage in electricity usage, past experience in electricity usage dan environmental awareness in electricity usage berpengaruh langsung terhadap intention to electricity saving behavior sedangkan untuk variabel yang berpengaruh langsung terhadap electricity saving behavior meliputi perceived inconvenience in electricity saving dan information usage in electricity usage.

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ABSTRAK

The purpose of this research is to identify consumer behavior towards electricity efficiency in household environment. Theunit of analysis of this research in household electricity consumption with capacity of 450 VA and 900 VA. The reason to choose the unit of analysis based on the increasing numbers of electricity subsidy for household consumers. The electricity subsidy for household consumers for the first semester of 2015 is rise by up to Rp 24 trillion.Using Theory of Planned Behavior (TPB) approach and other variable to understand the influence factors towards consumer behavior of household electricity consumption.

With supported data processing using software SmartPLS 2.0, therefore the results is social norms in electricity usage, social interaction in electricity usage, economic benefit in electricity saving, information usage in electricity usage, past experience in electricity usage and environmental awareness in electricity usage variable affected to the intention to electricity saving behavior, meanwhile the variable that have a direct impact to the electricity saving behavior consists of perceived inconvenience in electricity saving and information usage in electricity usage."

"The research aimed to determine the factors that influenced the demand for electrical energy at the village Hutatoruan 1, Tarutung, North Tapanuli. The population are the consumers of PT. PLN (persero) electricity grouped in the lower strata of 450 VA and 900 VA, and samples were taken as many as 50 households by stratified proportional random. Analysis of the data used multiple linear regression with log-linear model. The results showed that the demand for electricity at Village hutatoruan 1, Tarutung is signifacantly (negative) influenced by average prices variable (X1) and energy expenditure variable (X3), and significantly (positive) influenced by income variable (X2), number of family members (X4), and area of the house (X5). "

"Pemerintah ditargetkan untuk bauran energi terbarukan minimal 23%. Kontribusi kapasitas pembangkit dari energi surya setara sebesar 6,5 GW dari total kapasitas pembangkitan energi terbarukan sebesar 45 GW pada 2025. Energi surya memiliki potensi lebih dari 200 GW dengan efisiensi teknologi photovoltaic yang tersedia saat ini. Namun, pemanfaatan energi surya dalam pembangkitan listrik masih kurang dari 100 MW. Tujuan penelitian ini adalah menganalisis selisih biaya tagihan litrik sebelum dan sesudah pemasangan PLTS, menentukan kecepatan pengembalian investasi pemasangan PLTS atap, mendeskripsikan dampak pemasangan PLTS atap terhadap pelanggan, PLN dan pemerintah. Hasil penelitian pada pelanggan daya 450 VA sebelum PV = Rp. 63.154, sesudah PV = Rp. 78.085 dan pada pelanggan daya 900 VA sebelum PV = Rp. 110.413, sesudah PV = Rp. 112.240. Skema export-import yang paling optimal adalah 85%. Potensi pengalihan subsidi listrik berjumlah Rp46.433.637.049.601 untuk pemasangan PLTS sebanyak 1.797.612 unit.

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The government is targeted to a renewable energy mix of at least 23%. The contribution of generating capacity from solar energy is equivalent to 6.5 GW of the total renewable energy generation capacity of 45 GW by 2025. Solar energy has the potential of more than 200 GW with the efficiency of photovoltaic technology currently available. However, the use of solar energy in electricity generation is still less than 100 MW. The aim of this study was to analyze the difference in the cost of electricity bills before and after PLTS installation, determine the speed of return on investment in PLTS installation, describing the impact of PLTS installation on customers, PLNs and the government. Research results on 450 VA power customers before PV = Rp. 63,154, after PV = Rp. 78.085 and at 900 VA power customers before PV = Rp. 110.413, after PV = Rp. 112.240. The most optimal export-import scheme is 85%. The potential for the shifting of electricity subsidies is Rp. 46,433,637,049,601 for the installation of 1,797,612 PLTS units."

"[ABSTRAKPenelitian ini bertujuan untuk membahas tentang faktor-faktor yang mempengaruhi intensi perilaku konsumen untuk membeli lampu LED sebagai lampu hemat energi di rumah tangga, dilihat dari perspektif theory of planned behavior dan Customer Satisfaction. Sikap, Norma dan Perceived behavior control berpengaruh terhadap perilaku membeli lampu LED. Customer Satisfaction terhadap lampu yang mereka gunakan saat ini berpengaruh terhadap perilaku membeli lampu LED. Secara keseluruhan model TPB dengan Customer Satisfaction memiliki kecocokan untuk memprediksi intensi perilaku membeli lampu LED.

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ABSTRACT The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.;The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.;The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights., The focus of this study is to investigate which factor may influence intention of customer behavior to buy LED light as energy saving lamps in households, viewed from the perspective of theory of planned behavior and Customer Satisfaction. Attitudes and subjective norms and perceived behavior control has insignificant influence towards the intention of customer behavior to buy LED light. Customer Satisfaction toward existing light also influence the intention of customer behavior to buy LED light. Overall the TPB and Customer Satisfaction modal can be use to predict behavior intention to buy LED lights.]"

"ABSTRAKPenelitian ini bertujuan untuk melihat efek identitas agama dan tingkat ketaatanpada preferensi rumah tangga untuk memilih tabungan. Dengan menggunakan beberapametode regresi logistik dan sampel dataset IFLS tahun 2007 juga 2014,hasil penelitian menunjukkan bahwa rumah tangga Katolik cenderung menabungdi rekening bank, sementara rumah tangga Muslim dan Protestan cenderungmenabung pada piutang dan tanah. Tak hanya itu, preferensi waktu rumah tanggajuga dapat memperjelas efek tersebut. Terlebih, studi ini menemukan bahwa semakintaat seseorang, maka semakin besar kemungkinannya untuk menabung. Namun,efek tersebut tidak terbukti pada perhiasan akibat adanya price boom.Dengan temuan tersebut, rumah tangga dapat mengimplementasikan praktikagamanya pada keputusan keuangannya yang akan membuat rumah tangga tersebutuntuk menabung. Dengan melakukan hal tersebut, tingkat inklusi finansial dalamnegeri akan meningkat. Di sisi lain, institusi perbankan harus terus menawarkanproduk keuangan, khususnya pada rumah tangga Islam dan Protestan yang masihcenderung menabung pada aset non-perbankan."

"Penelitian ini bertujuan untuk menganalisis perilaku menabung pada Generasi-Z di wilayah Jabodetabek dan faktor-faktor yang mempengaruhinya, dengan fokus pada financial literacy, pengaruh orangtua, pengaruh teman sebaya, dan self-control sebagai variabel mediasi. Penelitian ini menggunakan metode data primer melalui penggunaan kuesioner sebagai alat pengumpulan data. Studi ini melibatkan sampel Generasi-Z yang berada di wilayah Jabodetabek. Responden dipilih secara acak menggunakan teknik random sampling untuk memastikan representativitasnya. Kuesioner dirancang dengan pertanyaan terstruktur yang mencakup aspek-aspek yang relevan dengan perilaku menabung, termasuk tingkat financial literacy, pengaruh orangtua dan teman sebaya, serta tingkat self-control. Data primer yang terkumpul dari kuesioner akan dianalisis menggunakan teknik analisis statistik deskriptif dan metode analisis jalur (path analysis) untuk menguji hubungan antara variabel-variabel yang ada. Pengujian dibantu dengan platform IBM SPSS 29.0.1.0 untuk uji pre-test dan menggunakan platform SmartPLS 3.2.9 untuk pengujian data main test. Hasil penelitian menemukan bahwa 5 dari 6 hipotesis berpengaruh signifikan positif, yakni pada variabel parental influence terhadap financial literacy, peer influence terhadap financial literacy, financial literacy terhadap saving behaviour, financial literacy me-mediasi antara parental influence dan saving behaviour, dan financial literacy me-mediasi antara peer influence dan saving behaviour. Sedangkan variabel selfcontrol me-moderasi hubungan antara financial literacy dan saving behaviour terbukti signifikan negatif.

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This research aims to analyze the saving behavior among Generation Z in the Jabodetabek area and the influencing factors, focusing on financial literacy, parental influence, peer influence, and self-control as a mediating variable. This research utilizes the primary data method through the use of a questionnaire as a data collection instrument. The study involves a sample of Generation Z individuals residing in the Jabodetabek area. Respondents are randomly selected using the random sampling technique to ensure representativeness. The questionnaire is designed with structured questions that encompass relevant aspects of saving behavior, including the level of financial literacy, parental influence, peer influence, and self-control. The collected primary data from the questionnaire will be analyzed using descriptive statistical analysis techniques and path analysis methods to test the relationships between the variables. The testing process is supported by IBM SPSS 29.0.1.0 for pre-test analysis and SmartPLS 3.2.9 for the main test analysis. The results of the study indicate that 5 out of 6 hypotheses have a significant positive influence, namely parental influence on financial literacy, peer influence on financial literacy, financial literacy on saving behavior, financial literacy mediating between parental influence and saving behavior, and financial literacy mediating between peer influence and saving behavior. Additionally, the variable of self-control moderates the relationship between financial literacy and saving behavior, showing a significant negative effect."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."