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"In Marketing Today?s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely."

"For years companies have outsourced service functions like IT and facilities management with an eye toward streamlining overall corporate efficiency But a new model - transformational outsourcing - can make big changes happen quickly throughout the organization by outsourcing not just support areas but core business functions. "Outsourcing for Radical Change", based on a major study by Accenture, reveals how this revolutionary operational model can transform an entire enterprise. With refreshing candor, the book presents startling successes (and a few notable failures) from major organizations in the U.S. and abroad."