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"This is a brand new, revised and expanded edition of the rich sourcebook that gives professionals everything they need to create effective business correspondence. Including an easy-to-use CD-ROM, this authoritative book contains hundreds of customizable, fully executed model letters and memos, plus style and grammar guidelines, new sections on business e-mail, and more."

"Buku yang berjudul "The AMA handbook of business letters" ini ditulis oleh Jeffrey L. Seglin. Buku ini merupakan sebuah buku panduan mengenai surat-surat yang berhubungan dengan bisnis."

"Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it’s a formal printed letter or an email, the ability to write effective correspondence is essential for success—no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: • Sales, marketing, and public relations • Customer service • Human resources • Credit and collection • Letters to vendors and suppliers • Confirmations, requests, and replies • Permissions • And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive—and now extensively updated—this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.;;"

"Buku yang berjudul "The McGraw-Hill handbook of business letters" ini disusun oleh Roy W. Poe. Buku ini berisikan surat-surat yang berhubungan dengan bisnis."

"Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create."

"In a challenging business climate, enterprises look to their leaders. Some situations call for drastic change, while others require the fortitude to stay the course. Who better to help today's leaders than a who's who of the greatest leadership thinkers of our time? "The AMA Handbook of Leadership" features insights from best-of-the-best thought leaders and executive leadership coaches around the world. Packed with exclusive, never-before-published articles and full case studies, the book covers a wide range of leadership challenges such as sustainability, competitive advantage through leadership, leading across cultures, succession and countless other issues critical to current and future business leaders."

"The AMA Handbook of Due Diligence is the most complete guide available on how to properly perform a due diligence investigation ? and radically improve the success rate of a pending corporate merger or acquisition. The new edition of this long-trusted resource includes a CD-ROM packed with almost 400 customizable forms and templates for recording and analyzing every possible operational or financial activity at any organization."