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"Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention."

"This is an action manual for anyone who wants to revitalise or revolutionise the training function in their organisation. Offers professionals new perspective on the potential role for training and HR functions in their organisations."

"According to the ASTD, training is now big business. More and more organizations are beginning to understands that employee training, including life-long employee education, is one of the last competitive tools left in their strategic business arsenal. They are beginning to comprehend that knowledge aquals profit. As the result, the training and development profession, as an integral part of the contemporary business culture, is wrestling with ethical issues, some for the first time."