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"A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You?ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you?ll learn by doing?by building and evaluating your own business letter. You?ll discover how to avoid writer's block by making writing a process with a beginning, middle, and end. You will learn how to: ? Sharpen your competitive edge through good, clear writing ? Make sure your written words say exactly what you mean ? Identify words and phrases that get in the way of clear, concise communication ? Quickly analyze, organize, write, and revise any document ? Use expressive words; keep sentences and paragraphs short; keep thoughts simple ? Use techniques that involve the reader and create the feeling of personal communication ? Format documents so they're inviting to look at and easy to read. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy."

"Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. PLAIN STYLE offers 35 practical techniques that foster simplicity, conciseness, and emphasis."

"Writing proposals is the lifeblood of many organizations, individual performers, and consultants. This issue provides a six-step process to help you write proposals that get results. You will find help with overcoming common obstacles as well as pitfalls to avoid. Tips are provided for conquering writers block, using consistent style and language with special hints for trainers."