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"Indonesian society is multicultural and multilingual. Dialects in Indonesia have a lot of indigenous concepts, which are important for the nation building. In a multilingual society, language contact means that languages with small repertoire can be dominated by languages with larger repertoire (Romaine 2000). The Batak Toba language has concepts about egalitarianism, transparency and harmonizes relation between human being and environment. Most of young Batak Toba generation, who were born and who are living in Jakarta do not speak well Batak Toba language. There is a language shift among them, although they do not speak Batak Toba language, they still master the world views of Batak Toba culture."

"In globalization era, regional culture that related to the tradition through a difficult phase. The reason that made this thing happen is the explosion of internet media. Internet--either social media or social networking--would be central position to internalizing an influence on society. Not only the society was silenced, various agencies or group from local culture was using internet as their preservation ways. Starting with internet and blogs, to use social networks, such as facebook, instagram, etc, to promote the preservation that they did. According from displacement of preservation medium, i saw that this thing isnt about change, but there is a negotiation that was created by the group--which they are from tradition culture--with signs on globalization. So, in this article, i would like to discuss about negotiations. Because the internet nearly with media studies, so i try to understand about that negotiation with mediatization theory. I used two methods to answer the question, literate study and explore media in internet. The results were interesting, negotiations are conducted in shaping patterns of us is different from before. As a result that i got, i hope this article can help the reader to understand the changes and can be maintained the of tradition essence preservation."

"ABSTRACTIn globalization era, regional culture that related to the tradition through a difficult phase. The reason that made this thing happen is the explosion of internet media. Internet--either social media or social networking--would be central position to internalizing an influence on society. Not only the society was silenced, various agencies or group from local culture was using internet as their preservation ways. Starting with internet and blogs, to use social networks, such as facebook, instagram, etc, to promote the preservation that they did. According from displacement of preservation medium, i saw that this thing isnt about change, but there is a negotiation that was created by the group--which they are from tradition culture--with signs on globalization. So, in this article, i would like to discuss about negotiations. Because the internet nearly with media studies, so i try to understand about that negotiation with mediatization theory. I used two methods to answer the question, literate study and explore media in internet. The results were interesting, negotiations are conducted in shaping patterns of us is different from before. As a result that i got, i hope this article can help the reader to understand the changes and can be maintained the of tradition essence preservation."

"ABSTRACTThe advancement of technology in social media has penetrated into all areas of life such as economies, business, entertainment, education, and culture. The need of the information media such as the internet is rapidly growing. Its role has been widely spread in human life for various aspects of life. This study aims to look at now The Culture and Tourism Office of Bantul Regency use social media in preserving local culture and disseminating information on art and culture as well as the natural wealth in Bantul Regency. This study drew the data from observation and related materials from libraries and internet. The results of this study indicate social media plays an important role in preserving culture preservation in Bantul regency. Websites have been used to inform the activities of The Culture and Tourism Office of Bantul Regency in preserving local culture. It also disseminates schedules of cultural events as well as photos and videos."

"The advancement of technology in social media has penetrated into all areas of life such as economies, business, entertainment, education, and culture. The need of the information media such as the internet is rapidly growing. Its role has been widely spread in human life for various aspects of life. This study aims to look at now The Culture and Tourism Office of Bantul Regency use social media in preserving local culture and disseminating information on art and culture as well as the natural wealth in Bantul Regency. This study drew the data from observation and related materials from libraries and internet. The results of this study indicate social media plays an important role in preserving culture preservation in Bantul regency. Websites have been used to inform the activities of The Culture and Tourism Office of Bantul Regency in preserving local culture. It also disseminates schedules of cultural events as well as photos and videos."

"ABSTRACTThe advancement of technology in social media has penetrated into all areas of life such as economies, business, entertainment, education, and culture. The need of the information media such as the internet is rapidly growing. Its role has been widely spread in human life for various aspects of life. This study aims to look at now The Culture and Tourism Office of Bantul Regency use social media in preserving local culture and disseminating information on art and culture as well as the natural wealth in Bantul Regency. This study drew the data from observation and related materials from libraries and internet. The results of this study indicate social media plays an important role in preserving culture preservation in Bantul regency. Websites have been used to inform the activities of The Culture and Tourism Office of Bantul Regency in preserving local culture. It also disseminates schedules of cultural events as well as photos and videos."

"Beberapa penelitian mengenai budaya fan menunjukkan bahwa demokratisasi kebudayaan tengah terjadi. Demokratisasi kebudayaan adalah proses transformasi perilaku konsumen, keberkuasaan konsumen atas media, juga hubungan hirarkis antara produsen dan konsumen. Selama proses transformasi ini berlangsung, produsen dan konsumen memiliki kekuasaan yang semakin setara terhadap media melalui budaya partisipasi. Fenomena ini juga terpantau pada masyarakat Jepang bilamana hubungan dialogis antara produsen dan konsumen ini mulai terjadi pada beberapa fandom di Jepang. Dengan menggunakan metode projected interactivity, penelitian ini berupaya mendefinisikan hubungan antara produsen dan fan dalam fandom grup musik Jepang, Sound Horizon, sebagai salah satu fandom yang menunjukkan gejala demokratisasi kebudayaan.

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Some studies on fan culture indicated that the democratization of culture is taking place. Democratization of culture is a transformation in consumer rsquo s behavior, consumer rsquo s authority upon media, and the hierarchical relationship between producer and consumer of media. During this transformation, producer and consumer are approaching an equal standing in front of media through the participatory culture. This phenomenon is also taking place in Japanese society, where the dialogical producer fan relationship is observable in some Japanese fandoms. By employing the projected interactivity methodology, this research leads to a greater understanding of producer fan relationship within a fandom for the Japanese musical band, Sound Horizon, as one of the Japanese fandoms which show the signs of democratization of culture."