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"Liking Ike examines the prominent role that celebrities and advertising agencies played in Dwight Eisenhowers presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the kind of broad-based support that had eluded the Republican Party for twenty years. It is customary to see the charismatic John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, but from Kate Smith and Irving Berlin to Jimmy Stewart and Helen Hayes, celebrities regularly appeared in the generals campaigns. Ikes political career was so saturated with celebrity that opponents from the right and left accused him of being a glamour candidate. Liking Ike tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long-neglected archival materials, the book explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the mid-1920s, entertainers were routinely drawing publicity to their favorite candidates. But with the rise of television and mass advertising, political advisers began to professionalize the attention Hollywood and Broadway stars could bring to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars that would surround their candidates with beautiful sets and popular personalities. Ikes legacy would inform the subsequent careers of John F. Kennedy and Ronald Reagan."

"The concept of responsibility has emerged as central to the study of international politics. This book explores the integral role of responsibility within the context of global crises such as the responsibility to address climate change, manage financial crises, and intervene with political conflicts. Vetterlein and Hansen-Magnusson address responsibility as a conceptual tool in its own right, existing at the intersection of accountability and legitimacy and spanning across governance sectors of the environment, business, and security. This practice-based approach to the study of responsibility maps similarities and difference across policy fields and reveals the diverse moral actors responsible for negotiating responsibility. The emergence of responsibility further implicates underlying moral values and policy-making within the context of global politics. The Rise of Responsibility in World Politics addresses not only individual agency, but also how questions of community play a role in broader negotiations around the meaning of responsibility."

"Perusahaan saat ini dihadapkan dengan advertising clutter yang mendorong perusahaan untuk merencanakan strategi pemasaran secara kreatif dan efektif untuk mempengaruhi sikap konsumen. Salah satu cara yang dapat digunakan adalah melalui celebrity endorsement. Berdasarkan signaling theory, perusahaan menggunakan sinyal atau sumber yang kredibel untuk menginformasikan karakteristik dari brand atau perusahaan. Sehingga penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan selebritas berdasarkan aspek kognitif dan afektif konsumen terhadap kredibilitas iklan, brand dan perusahaan serta dimoderasi oleh tipe celebrity endorser. Penelitian ini membedakan tipe celebrity endorser nasional dan internasional dalam konteks Indonesia. Jumlah data yang diperoleh pada penelitian ini adalah 1159 responden. Metode pengolahan data yang digunakan adalah Structural Equation Modelling (SEM) dengan multigroup analysis menggunakan software IBM SPSS 22 dan IBM AMOS 23. Hasil penelitian ini menunjukkan bahwa celebrity endorser nasional memiliki efek moderasi yang lebih lemah pada hubungan celebrity trust terhadap advertising credibility. Namun, celebrity endorser nasional diketahui memiliki efek yang lebih kuat pada brand dan corporate credibility."

"Penelitian ini dilakukan untuk menguji pengaruh kehadiran tipe selebriti terhadap persepsi individu. Partisipan penelitian adalah mahasiswi JABODETABEK usia 18-24 tahun yang merupakan pengguna aktif Instagram dan mem-follow selebriti Indonesia dan influencer Indonesia di Instagram. Eksperimen dilakukan dengan memberi partisipan (n = 403) tangkapan layar berupa selebriti tradisional atau selebriti non-tradisional yang sedang memasarkan produk katering diet di Instagram. Produk katering diet digunakan sebagai produk dalam eksperimen. Hasil penelitian menunjukkan bahwa individu merasa orang lain lebih terpengaruh dibandingkan dengan dirinya sendiri terhadap kehadiran pesan pemasaran produk di Instagram, namun tidak terdapat perbedaan tipe selebriti yang signifikan terhadap persepsi individu

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.This research is conducted to verify the presence of celebrity types toward individual perception. The research’s participants are JABODETABEK female college students between 18-24 years old an active Instagram user and following Indonesian celebrities and Indonesian influencer on Instagram. The experiment is conducted by giving the participant (n = 403) screenshots in a form of traditional or non-traditional celebrities who are marketing product in Instagram. The diet catering product used as the experiment product. The result of the research shows individual feels that other people are more affected compared to themselves in the presence of marketing Instagram message product. However, there are no significant differences in types of celebrity toward individual perception.

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"This article seeks to study Muslim political activism in Cambodia, a predominantly Buddhist-Monarch state in mainland Southeast Asia that is often considered a semi-authoritarian regime. Cambodia’s Muslim community constitutes a minority. However, they have actively participated in formal politics, aligning themselves with both the ruling and opposition parties. This engagement has culminated in several Muslim individuals sit in political positions within the government. Additionally, high-ranking Muslims have cultivated close ties with government authorities and the monarchy. This article is grounded in fieldwork conducted during 2017-2018, complemented by up-to-date information obtained from desk research and online interviews with research subjects. This article argues that the current wave of Muslim political activism in Cambodia can be seen as a continuation of the historical patron-client relationship between Muslims and local rulers. In contemporary times, this relationship has evolved, manifesting as patterns of clientelism, with Muslims positioned within the political framework of Cambodia’s ruling party. In this context, Muslims receive protection and are ensured access to political participation. Moreover, this article emphasises the role of connections to the global Muslim world as a significant political asset, enabling Cambodian Muslims to exert a considerable influence on the nation's political landscape."

"Tesis ini membahas hubungan international celebrity endorser dalam iklan dan brand credibility maskapai penerbangan Garuda Indonesia terhadap keputusan pembelian jasa oleh konsumen. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden adalah karyawan stasiun televisi MNC TV berjenis kelamin pria dan wanita, yang berusia 20-64 tahun, dengan jumlah sampel yaitu 121 orang. Metode analisa data dilakukan dengan analisa statistik deskriptif dan analisa Structural Equation Modelling (SEM) untuk membuktikan hipotesis dalam penelitian ini.Hasil penelitian menunjukkan bahwa expertise merupakan dimensi yang paling dominan dalam membentuk variabel celebrity endorser ; brand trustworthiness merupakan dimensi yang paling dominan dalam membentuk variabel brand credibility ; probable merupakan dimensi yang paling dominan dalam membentuk variabel keputusan pembelian ; dan terdapat pengaruh antara international celebrity endorser dan brand credibility Garuda Indonesia terhadap keputusan pembelian oleh konsumen.

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This thesis disscusses about relationship between international celebrity endorser and brand credibility of Garuda Indonesia Airlines towards purchasing decision by consumer. This research use quantitative explanatory design, respondent are employee of television station, MNC TV with man and woman gender, 20-64 years, total respondent 121 persons. Data analysis method are descriptive statistical analysis and Structural Equation Modelling (SEM) to prove hypothesizing in this research.

Result from research are: expertise is dominant dimension that forms international celebrity endorser's credibility ; brand trustworthiness is dominant dimension that forms brand credibility ; probable is dominant dimension that forms purchasing decision ; and there is relationship which significant positive between international celebrity endorser and brand credibility of Garuda Indonesia Airlines towards purchasing decision by consumer."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh celebrity endorser terhadap citra merek Kacang Dua Kelinci. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 Mahasiswa FISIP UI Program S1 Jurusan Ilmu Administrasi yang menggemari sepakbola angkatan 2009 - 2011 dengan menggunakan metode non-probability sampling serta teknik purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa celebrity endorser memiliki pengaruh yang sangat kuat terhadap citra merek. Celebrity endorser memiliki hubungan terhadap citra merek sebesar 78,3% dan sisanya sebesar 21,7% dipengaruhi oleh faktor lain.

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The objective of this research is to analiyze how the effect of celebrity endorser toward brand image of Dua Kelinci. This research applied quantitative approach. The sample of this research is 100 student college of FISIP UI, collected using non- probability sampling and purposive technique. This research used questionnaire as research instrument and analyzed with linear regression. The result of this research indicate that celebrity endorser effect brand image equal to 78,3% and the residue equal to 21,7% effected by some other factor."