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"On November 4, 2008, Barack Hussein Obama became the first African American president of the United States. Everyone agrees this was an historic event; not everyone agrees as to its meaning. On that night and in the days and months that followed, everyone chimed in with an opinion-from seasoned politicians and television news commentators, to co-workers, neighbors, family members, and strangers on the street. Many were astonished at his meteoric rise to success and expressed strong emotional reactions-from joy and hope, to anger and resentment. With his success came many questions: How did he accomplish this? Why does he evoke such strong reactions? Do we now live in a post-racial society? What will this mean for the next generation? This book seeks answers to these questions and examines the psychological impact of Barack Obama as the first African American president of the United States. Contributing authors represent some of the leading scholars in their fields, and they address these questions using psychological theory and research on topics such as racism, prejudice, stereotyping, immigration, and ethnic identity. They also discuss his impact on different populations, including African Americans, immigrants, youth, and the LGBT community. The purpose is to analyze the impact of this historic event on how we see ourselves, how we see each other, and the interactions we have with one another."

"ABSTRAKSecara umum, pidato kampanye lebih menekankan pada membujuk dan meyakinkan seseorang terhadap sebuah pandangan tertentu. Dengan demikian, salah satu hal yang perlu diperhatikan untuk memengaruhi dan membujuk lawan bicara yaitu menyusun argumen yang solid. Penggunaan strategi persuasi yang tepat sangat berpengaruh besar terhadap keberhasilan seorang politisi untuk memersuasi. Sebagai analisis wacana politik, penelitian ini bertujuan mengetahui penggunaan strategi persuasi yang digunakan oleh Michelle Obama dalam pidatonya pada acara kampanye ldquo;Hillary for America rdquo; di Manchester, New Hampshire pada tahun 2016. Penelitian ini menggunakan teori Johnstone mengenai strategi persuasi sebagai kerangka teori untuk menganalisis penggunaan penanda persuasi pada orasi Michelle. Metode yang digunakan dalam penelitian ini adalah analisis wacana dengan menggunakan pendekatan kualitatif. Hasil penelitian membuktikan bahwa Michelle menggunakan ketiga strategi persuasi dengan baik guna memengaruhi pendengarnya. Analisis data menunjukkan bahwa strategi persuasi yang sering digunakan oleh Michelle adalah penalaran logis dan pengulangan. Dengan berhasilnya Michelle mengaplikasikan ketiga strategi persuasinya, menandakan bahwa Michelle memiliki kemampuan persuasi yang baik.

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ABSTRACTCampaign speech puts more emphasis on persuading and convincing people rsquo;s beliefs. Therefore, constructing a solid argument is essential to influence the audience. To understand how a politician could successfully stir the audience, it is important to see the strategy used. This research paper aims to identify the use of Johnstone rsquo;s persuasive strategies in Michelle Obama rsquo;s remark at ldquo;Hillary for America rdquo; campaign event in Manchester, New Hampshire, in 2016 as a political discourse analysis. Johnstone rsquo;s 1989 theory of persuasive strategies serves as the framework to analyze Michelle rsquo;s use of persuasive markers in her remark. This research uses a qualitative approach and employs discourse analysis as a method. The findings disclose that the three persuasive strategies are used effectively to convince the audience. The data analysis has revealed that Michelle mostly used logical reasoning and repetition throughout her speech. Having successfully implemented the strategies, Michelle has remarkable persuasive skills as a political actor."