Hasil Pencarian  ::  Simpan CSV :: Kembali

"Meningkatnya jumlah masyarakat beragama Islam di dunia diiringi dengan meningkatnya masyarakat dengan penghasilan menengah keatas membuat konsumsi akan produk atau jasa yang memenuhi kebutuhan gaya hidup juga meningkat. Salah satu kebutuhan gaya hidup adalah wisata ke luar negeri. Hal ini ditandai dengan gencarnya pihak maskapai yang mengadakan travel fair, khususnya di Indonesia. Saat melakukan travelling, selain mengunjungi tempat wisata, wisatawan juga akan melakukan wisata kuliner ke restoran maupun tempat makan di negara yang akan dikunjungi. Bagi wisatawan muslim, tidak semua makanan dapat dikonsumsi, karena adanya batasan halal dan haram. Penelitian ini ditujukan untuk melihat dari beberapa faktor sikap terhadap logo halal, religiusitas, pemasaran halal, dan persepsi pribadi dan sosial terhadap intensi pembelian halal konsumen. Penelitian ini juga mengembangkan model penelitian melalui integrasi antara konsep Theory of Reason Action TRA dengan model penelitian sebelumnya. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equation Modelling SEM berdasarkan data yang diperoleh melalui survei kepada muslim yang berdomisili di Jabodetabek dengan kisaran usia antara 18 hingga 65 tahun. Hasil penelitian ini mengonfirmasi bahwa sikap terhadap logo halal dan persepsi pribadi dan sosial merupakan faktor-faktor mampu memengaruhi intensi pembelian halal konsumen. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini.

---

The increasing number of Islamic religious communities in the world and accompanied by Upper middle class community will provide the consumption of products or services that improve their lifestyle. One of the lifestyle needs is to travel abroad. This is marked by the many of airline companies held travel fair, especially in Indonesia. When traveling, in addition to visiting tourist attractions, tourists will also do culinary tours to restaurants or places to eat in the country to be visited. For Muslim tourists, not all food could be eaten, because of the limitations of halal and haram.

This study aims to see from several factors attitudes toward halal logo, religiosity, halal marketing, and personal societal perception to the halal purchase intention. This research also develops research model through integration between Theory of Reason Action TRA concept with previous research model. The developed model was then validated using Structural Equation Modeling SEM based on data obtained from the survey to Muslims domiciled in Jabodetabek at a price between 18 and 65 years.

The results of this study confirm that attitudes toward halal logos and personal and social perceptions are factors that can affect halal purchase intention. Managerial implications of suggestions for further research on this research."

"Saat ini sertifikasi halal dan pelabelan halal semakin gencar dilakukan diberbagai belahan dunia, termasuk di Indonesia. Namun sayangnya, masih banyak restoran di Indonesia yang belum mengantongi sertifikat halal untuk produk makanan yang mereka sediakan. Oleh karena itu penelitian ini bertujuan untuk mengetahui bagaimana theory of planned behavior, food quality, price fairness, dan servicescape mempengaruhi revisit intention konsumen restoran yang belum memiliki sertifikasi halal. Data dari penelitian ini diuji dengan menggunakan metode Partial Least Square Structural Equations Modeling (PLS-SEM). Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Berdasarkan 386 sampel konsumen muslim yang mengonsumsi makanan pada restoran yang belum memiliki sertifikasi halal, theory of planned behavior yang terdiri dari attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Food quality, substantive stage of servicescape, dan communicative stage of servicescape tidak memiliki pengaruh yang signifikan terhadap revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude. Attitude memediasi hubungan antara price fairness terhadap revisit intention dan food quality terhadap revisit intention. Trust tidak memberikan efek moderasi dalam pengaruh attitude, subjective norm, dan perceived behavioral control terhadap revisit intention. Berdasarkan hasil wawancara terhadap 5 narasumber konsumen muslim di Indonesia terhadap restoran yang sudah memiliki sertifikasi halal. Faktor attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude.

---

Nowadays, halal certification and halal labeling are increasingly being done in various parts of the world, including Indonesia. In the other hand, there are still many restaurants in Indonesia that have not obtained halal certification for the food they make and provide to the masses. Therefore, this study aims to determine how theory of planned behavior, food quality, price fairness, and servicescape affect the revisit intention of consumers for restaurants that do not have any halal certification. The data from this study were tested using the method known as Partial Least Square Structural Equations Modeling (PLS-SEM). Data collection is carried out by distributing online questionnaires that are filled out individually by respondents. Based on 386 samples of Muslim who consume food at restaurants that do not have halal certification, the theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Food quality, substantive stage of servicescape, and communicative stage of servicescape have no significant effect on revisit intention. Price fairness and food quality have a significant effect on attitude. Attitude mediates the relationship between price fairness on revisit intention and food quality on revisit intention. Trust does not provide a moderating effect in the relationship between attitude, subjective norm, and perceived behavioral control on revisit intention. Based on the results of interviews with 5 Muslim consumer in Indonesia to restaurants that already have halal certification. Theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Price fairness and food quality have a significant effect on attitude."

"Walaupun konsumsi daging di Indonesia terus meningkat dari tahun ke tahun, peningkatan tersebut ternyata tidak dibarengi dengan produksi daging dalam negeri. Oleh karena itu, impor daging halal diperbolehkan. Dengan perspektif tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia. Penelitian ini mengadopsi Theory of Planned Behavior dan Push-Pull Mooring Theory serta pendekatan kuantitatif melalui metode Covariance-Based Struktural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 913 responden Muslim Indonesia yang pernah membeli produk daging impor halal (mentah/belum diolah) dalam 3 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh signifikan positif terhadap intensi pembelian produk daging impor halal adalah kandungan nutrisi, kontrol perilaku, dan sikap. Sementara variabel harga ditemukan berpengaruh signifikan negatif terhadap intensi pembelian produk daging impor halal. Adapun variabel religiusitas, berperan sebagai variabel mediasi, memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk daging impor halal. Sedangkan variabel norma subjektif, daya tarik sensorik, dan kesadaran halal tidak signifikan terhadap intensi pembelian produk daging impor halal. Hasil penelitian ini diharapkan bisa memberikan masukan kepada pelaku industri halal, khususnya importir daging halal, dalam menyusun strategi pemasaran yang cocok berdasarkan pada faktor-faktor yang ditemukan signifikan dalam penelitian ini. Hasil ini juga diharapkan bermanfaat bagi pemerintah dan peternak lokal agar bisa mendorong produksi daging yang baik kandungan nutrisinya dan terjangkau harganya, karena faktor kesehatan dan harga inilah yang dianggap konsumen sebagai faktor terpenting yang memengaruhi intensi mereka mengkonsumsi daging impor. Hasil penelitian ini juga diharapkan bisa menjadi rujukan bagi penelitian sejenis dan memperkaya literatur terkait industri halal di Indonesia dan secara global.

---

Although meat consumption in Indonesia continues to increase from year to year, this increase is not accompanied by domestic meat production. Therefore, the import of halal meat is allowed. With this perspective, this study aims to determine the factors that influence the intensity of purchasing imported halal meat products by Muslim consumers in Indonesia. This study adopted the Theory of Planned Behavior and PushPull Mooring Theory as well as a quantitative approach through the Covariance-Based Structural Equation Modeling (CB-SEM) method. Primary data was collected using a non-probability sampling method and involved 913 Indonesian Muslim respondents who had purchased imported halal products (raw/unprocessed) in the last 3 months. The results showed that the variables that had a significant positive effect on the intensity of purchasing imported halal meat products were nutritional content, behavioral control, and attitudes. Meanwhile, the price variable has a significant negative effect on the purchase intensity of imported halal meat products. The religiosity variable, which acts as a mediating variable, has a significant positive effect on attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant to the intensity of purchasing imported halal meat products. The results of this study are expected to provide input to the halal industry players, especially importers of halal meat, in a suitable marketing strategy based on the factors found to be significant in this study. This result is also expected to be useful for the government and local breeders so that they can encourage the production of meat that is good in nutritional content and affordable in price, because these health and price factors are considered by consumers as the most important factors affecting their intensity of consuming imported meat. This result is also expected to be a reference for similar research and literature related to the halal industry in Indonesia and globally."

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

---

Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."

"ABSTRAKPerkembangan tren restoran Jepang merupakan hal penting dan perlu disoroti konsumen Indonesia yang merupakan negara dengan mayoritas penduduk muslim. Hal ini dikarenakan terdapat isu-isu seputar tidak halalnya makanan Jepang. Isu-isu terkait tidak halalnya makanan Jepang meliputi isu tentang proses penyembelihan hewan ternak dan penggunaan bumbu-bumbu masakan Jepang yang mengandung sake dan mirin. Penelitian ini membahas faktor-faktor (halal awareness, religious belief, knowledge, attitude, subjective norm, perceived behavioral control, halal certification, dan marketing of halal food) yang memengaruhi intensi pembelian terhadap restoran Jepang bersertifikat halal di Indonesia. Hasil penelitian menunjukkan bahwa religious belief, subjective norm, dan perceived behavioral control signifikan memengaruhi attitude terhadap restoran Jepang bersertifikat halal di Indonesia. Dari ketiga variabel yang memiliki pengaruh ke variabel attitude, variabel religious belief adalah variabel dengan pengaruh paling besar yaitu sekitar 55,5. Kemudian halal awareness, attitude, subjective norm, halal certification dan marketing of halal food signifikan memengaruhi purchase intention pada restoran Jepang bersertifikat halal di Indonesia. Dari lima variabel yang memiliki pengaruh ke variable purchase intention, variable attitude adalah variabel yang memiliki pengaruh paling besar yaitu sekitar 32,1.

---

ABSTRACTThe emergence of Japanese restaurants in Indonesia is a phenomenon that should be highlighted by Indonesian consumer. Since Indonesia is a muslim majority country, issues regarding Japanese restaurants questionable halalness must be taken seriously. The non-halal issues of Japanese food include the slaughtering process and the seasonings used that may contain sake and mirin. This study refers to previous research about factors affecting purchse intention on halal products in Pakistan. This study discusses the factors (halal awareness, religious belief, knowledge, attitude, subjective norm, perceived behavioral control, halal certification, marketing of halal food) that affect the intention of purchasing in halal Japanese restaurant in Indonesia. The results showed that religious beliefs, subjective norms, and perceived behavioral control significantly affected the attitude towards halal Japanese restaurants in Indonesia. From those three variables, religious belief has the biggest influence on attitude, which is around 55,5. Furthermore, halal awareness, attitude, subjective norms, halal certification and marketing of halal food significantly influence the purchase intention toward halal Japanese restaurants in Indonesia. From the five variables, attitude has the biggest influence on purchase intention, which is around 32,1."

"Penelitian ini bertujuan untuk mengidentifikasi faktor yang memengaruhi purchase intention untuk produk suplemen bersertifikasi halal dengan mengembangkan theory of reasoned action (TRA) dengan subjective norm sebagai variabel eksogen dan variabel eksogen tambahan seperti religiosity, halal knowledge dan halal certification serta attitude sebagai variabel mediasi. Penelitian ini menggunakan metode penelitian kuantitatif dengan desain deskriptif dengan memperoleh 193 data yang berasal dari survei berupa kuesioner online menggunakan google form kepada Muslim dan Warga Negara Indonesia (WNI) yang berdomisili di Indonesia serta pernah membeli suplemen yang sudah bersertifikasi halal selama rentang waktu Maret 2020 - Maret 2022. Analisis data menggunakan metode Partial Least Square Structural Equation Model (PLS-SEM) dengan bantuan software SmartPLS 3.0. Penelitian ini menemukan bahwa Subjective Norm, Halal Knowledge dan Attitude berpengaruh signifikan terhadap Purchase Intention, sedangkan Religiosity dan Halal Certification tidak berpengaruh. Selanjutnya, variabel Halal Certification, Halal Knowledge dan Subjective Norm ditemukan memiliki pengaruh signifikan terhadap Attitude. Hasil uji mediasi menunjukan bahwa attitude tidak berpengaruh signifikan dalam memediasi variabel religiousity dengan purchase intention.

---

This study aims to identify factors that influence purchase intention for halal-certified supplement products by developing a theory of reasoned action (TRA) with subjective norms as exogenous variables and additional exogenous variables such as religiosity, halal knowledge and halal certification and attitude as mediating variables. This study uses a quantitative research method with a descriptive design by obtaining 193 data from a survey in the form of an online questionnaire using a google form to Muslims and Indonesian citizens (WNI) who live in Indonesia and have purchased supplements that have been certified halal during the period March 2020 - March 2022. Data analysis using the Partial Least Square Structural Equation Model (PLS-SEM) method with SmartPLS 3.0 software. This study found that Subjective Norm, Halal Knowledge and Attitude have a significant effect on Purchase Intention, while Religiosity and Halal Certification have no effect. Furthermore, the variables Halal Certification, Halal Knowledge and Subjective Norm were found to have a significant relationship with Attitude. The results of the mediation test show that attitude has no significant effect in mediating the religiosity with purchase intention

"

"Sebagai negara dengan mayoritas penduduknya menganut agama Islam dan menjadi negara dengan penduduk muslim terbanyak di dunia, sangat menarik dan penting untuk melakukan penelitian terkait praktik halal di Indonesia. Sejalan dengan hal tersebut, dengan menggunakan pendekatan kuantitatif dan desain penelitian deskriptif yang mengumpulkan 346 responden berkewarganegaraan Indonesia yang berdomisili di Indonesia, beragama Islam, berusia antara 18 hinggga 65 tahun, dan pernah mengonsumsi makanan bersertifikat halal, penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi intensi pembelian produk makanan halal konsumen muslim Indonesia, yakni halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, dan product ingredients. Penelitian ini juga menganalisis pengaruh dari religious belief dan halal logo certification terhadap halal awareness, serta mencari tahu bagaimana peran mediasi dari halal awareness terhadap pengaruh tidak langsung dari religious belief dan halal logo certification terhadap halal purchase intention. Dengan menggunakan metode Partial Least Square - Structural Equation Modelling (PLS-SEM) melalui software SmartPLS 4, penelitian ini menemukan bahwa halal marketing, halal awareness, personal societal perception, dan product ingredients berpengaruh positif terhadap halal purchase intention. Selain itu, halal logo certification juga memiliki pengaruh yang positif dan signifikan baik terhadap halal awareness maupun halal purchase intention. Di sisi lain, penelitian ini menemukan bahwa religious belief tidak berpengaruh secara signifikan terhadap halal awareness dan halal purchase intention. Dengan segala keterbatasan penelitian yang ada, hasil dari penelitian ini dapat dimanfaatkan oleh pemerintah, Majelis Ulama Indonesia (MUI), Badan Penyelenggara Jaminan Produk Halal (BPJPH) dalam bersinergi guna membangun halal awareness konsumen Muslim Indonesia. Pelaku usaha, khususnya para produsen makanan halal dapat memanfaatkan hasil penelitian untuk meningkatkan penjualan produk makanan halal mereka.

---

As a country with the majority of its population adhering to Islam and being the country with the largest Muslim population in the world, it is very interesting and important to conduct research related to halal practices in Indonesia. In line with this, using a quantitative approach and a descriptive research design that collected 346 respondents who are Indonesian citizens who live in Indonesia, are Muslim, aged between 18 to 65 years, and have consumed halal-certified food, this study aims to analyze the factors that affect the intention to purchase halal food products for Indonesian Muslim consumers, namely halal marketing, religious belief, halal awareness, halal logo certification, personal societal perception, and product ingredients. This study also analyzes the influence of religious belief and halal logo certification on halal awareness, and finds out the mediating role of halal awareness on the indirect effect of religious belief and halal logo certification on halal purchase intention. Using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software, this study found that halal marketing, halal awareness, personal societal perception, and product ingredients have a positive effect on halal purchase intention. In addition, halal logo certification also has a positive and significant impact on both halal awareness and halal purchase intention. On the other hand, this study found that religious belief did not have a significant effect on halal awareness and halal purchase intention. With all the limitations of existing research, the results of this research can be utilized by the government, “Majelis Ulama Indonesia”(MUI), “Badan Penyelenggara Jaminan Produk Halal” (BPJPH) in synergy to build halal awareness for Indonesian Muslim consumers. Business actors, especially halal food producers, can take advantage of research results to increase sales of their halal food products."

"

Studi ini meneliti faktor-faktor berikut: religiositas, halal awareness, sertifikat halal, pemasaran makanan halal, dan persepsi pribadi sosial tentang keinginan untuk membeli makanan halal dalam kalangan Gen Z Muslim di Indonesia. Studi ini dilakukan dengan survei yang mendapat 215 responden dan metode menggunakan SEM PLS dengan SmartPLS dan SPSS. Studi ini menemukan bahwa faktor religiositas, Halal awareness, sertifikat Halal, serta persepsi pribadi dan sosial secara khusus berpengaruh terhadap intensi untuk membeli makanan halal pada kalangan Gen Z Muslim Indonesia. Namun, penelitian ini tidak berhasil membuktikan pengaruh pemasaran makanan Halal intensi untuk membeli makanan halal.

---

The study examined the following factors: religiousness, halal awareness, halal certification, halal food marketing, and personal social perceptions of the desire to buy halal food among Muslims in Indonesia. The study was conducted with a survey of 215 respondents and methods using SEM PLS with SmartPLS and SPSS. The study found that religious factors, Halal awareness, halal certificates, as well as personal and social perceptions specifically influenced the intensity of buying halal food among Gen Z Muslims. However, this study failed to prove the impact of intense Halal food marketing on buying halal foods.

"

"Penelitian ini membahas mengenai faktor-faktor sikap, norma subjektif, dan persepsi kendali perilaku yang mempengaruhi intensi pembelian mi Samyang halal. Penelitian ini adalah penelitian kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa norma subjektif dan persepsi kendali perilaku memiliki pengaruh positif dan signifikan terhadap intensi pembelian mi Samyang halal. Sikap memiliki pengaruh positif namun tidak signifikan terhadap intensi pembelian mi Samyang halal.

---

This study discusses the factors attitudes, subjective norms, perceived behavior control that affect the intention of purchasing mi Samyang halal. This study is a quantitative descriptive research. The result of this research shows that subjective norms and perceived behavior control have positive and significant influence on Samyang noodle purchase intention. Attitudes have positive but not significant influence on Samyang noodle purchase intention. "

"Penelitian ini bertujuan untuk mengetahui penggunaan theory of planned behavior dalam mengukur intensi yang dimiliki individu untuk membeli produk kosmetik halal dengan menambahkan variabel habit yang ada pada theory of interpersonal behavior. Penelitian ini menggunakan pendekatan kausal dan data diolah dengan menggunakan software LISREL 8.8 dan IBM SPSS Statistics edisi 26. Sampel yang digunakan adalah 264 masyarakat yang merupakan generasi milenial dan menggunakan kosmetik halal dalam kegiatan sehari-hari. Dalam penelitian ini ditemukan bahwa theory of planned behavior dapat mempengaruhi intensi yang dimiliki individu dalam membeli produk kosmetik halal dan theory of interpersonal behavior mampu mempengaruhi perilaku pembelian konsumen terhadap produk kosmetik halal, sedangkan variabel religiusitas tidak mampu mempengaruhi sikap yang dimiliki individu.

---

This study aims to determine the use of planned behavior theory in measuring the intention of individuals to buy halal cosmetic products by adding habit variables that exist in the theory of interpersonal behavior. This study uses a causal approach and LISREL 8.8 software and IBM SPSS Statistics 26 edition for the data process. The samples used are 264 individuals who are millennial generation and use halal cosmetics in their daily activities. This study found that the theory of planned behavior can affect the intention of individuals in buying halal cosmetic products and theory of interpersonal behavior can influence consumer buying behavior towards halal cosmetic products. Meanwhile, the variable of religioisity was not able to influence the attitudes of individuals."