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"Berkembangnya teknologi yang dapat digenggam ditangan masyarakat membuat banyak keuntungan dan kerugian. Salah satu keuntungannya adalah semakin mudahnya mendapatkan barang yang diinginkan oleh konsumen. Akan tetapi, hal tersebut juga berlaku kepada barang-barang yang seharusnya dibeli secara legal, bisa didapatkan secara ilegal melalui pengunduhan melalui sumber yang tidak dibawah ranah hukum, khususnya musik. Skripsi ini bertujuan untuk menganalisis pengaruh faktor-faktor yang dapat mempengaruhi niat untuk melakukan pembajakan musik dalam kalangan masyarakat yang beragama Islam. Peneliti menggunakan metode Structural Equation Modelling Partial Least Square untuk menganalisis pengaruh masing-masing variabel independen terhadap niat untuk melakukan pembajakan musik. Religiusitas tidak ditemukan untuk mempengaruhi niat untuk tidak membajak. Akan tetapi, Obligasi Moral, Tekanan Normatif, Willingness to Pay, Tekanan Meniru, dan sikap berpengaruh secara signifikan terhadap niat untuk tidak membajak. Penelitian ini mempunyai implikasi untuk pemerintah yang ingin mengurangi pembajakan media digital di Indonesia khususnya musik serta industri media digital.

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The advancement of technology that can be held by the hands of all classes of people can make some benefits and drawbacks. One of the benefits is the ease of procurement of goods. Although, it is also applicable to goods that should have been bought legally, where can be procured illegaly through ilegal downloading, especially music. This paper aims to analyze the effects of the factors that can affect intention to pirate music in the moslem population. The researcher uses SEM PLS as his method to analyze the effects to no pirate music. The study has found that religiosity has no effect to intention, but Moral Obligation, Normative Pressure, Willingness to pay, Mimetic Pressure, and Attitude significantly affects intention to not pirate. This research has implications to governments who wanted to reduce digital piracy especially in Indonesia also Digital media industry, both Halal and the industry as a large."

"Penelitian ini membahas mengenai faktor-faktor sikap, norma subjektif, dan persepsi kendali perilaku yang mempengaruhi intensi pembelian mi Samyang halal. Penelitian ini adalah penelitian kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa norma subjektif dan persepsi kendali perilaku memiliki pengaruh positif dan signifikan terhadap intensi pembelian mi Samyang halal. Sikap memiliki pengaruh positif namun tidak signifikan terhadap intensi pembelian mi Samyang halal.

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This study discusses the factors attitudes, subjective norms, perceived behavior control that affect the intention of purchasing mi Samyang halal. This study is a quantitative descriptive research. The result of this research shows that subjective norms and perceived behavior control have positive and significant influence on Samyang noodle purchase intention. Attitudes have positive but not significant influence on Samyang noodle purchase intention. "

"Pembajakan film adalah hal yang telah menjadi fenomena global yang berdampak khususnya pada industri perfilman. Secara global, kerugian yang dihasilkan dari pembajakan film tidak sedikit dalam konteks finansial. Kerugian ini juga melanda Indonesia, dimana pembajakan film lazim ditemukan dan dilakukan oleh masyarakatnya. Penelitian ini bertujuan untuk memahami faktor-faktor pencegah tindak pembajakan film pada konsumen Muslim, mengingat Indonesia adalah negara mayoritas Islam terbesar di dunia, yang terdiri dari Perceived Risk, Perceived Benefits, Attitude Towards Digital Piracy, Facilitating Conditions, Habitual Digital Piracy Behavior, dan Intention to Stop Using Pirated Films. Pengambilan sampel sebanyak 166 orang yang beragama Muslim kemudian dianalisis menggunakan metode Partial Least Squares-Structural Equation Modelling PLS-SEM dengan software SmartPLS. Hasil penelitian menunjukkan bahwa Perceived Risk, Attitude Towards Digital Piracy, serta Facilitating Conditions dapat menjadi pencegah tindak pembajakan film. Attitude Towards Digital Piracy juga ditemukan memoderasi hubungan antara Facilitating Conditions dan Habitual Digital Piracy Behavior.

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Movie piracy has become a global phenomenon that affects the overall movie industry. Globally, damaged caused by piracy is not small, financially. Indonesia is also affected by this phenomenon, where piracy is common in the country.

This research is aimed to understand factors that deter films piracy in Muslim consumers, considering Indonesia is the biggest Muslim majority country in the world, that consist of Perceived Risk, Perceived Benefits, Attitude Towards Digital Piracy, Facilitating Conditions, Habitual Digital Piracy Behavior, and Intention to Stop Using Pirated Films. This research uses 166 samples, then analyzed using Partial Least Squares Structural Equation Modelling PLS SEM method with SmartPLS software.

The results of this research shows that Perceived Risk, Attitude Towards Digital Piracy, and Facilitating Conditions can be deterrence against films piracy. On top of that, Attitude Towards Digital Piracy is also found to moderate relationship between Facilitating Conditions and Habitual Digital Piracy Behavior. "

"Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengruhi pembelian ulang(Repurchase Intention) pada Platorm Musik Spotify Premium. Dalam melakukan penelitian ini, sampel yang digunakan adalah para pengguna layanan Spotify Premium minimal 6 bulan terakhir yang berusia 16-55 tahun. Metode pengambilan sampel menggunakan non probability sampling yang dilakukan dengan penyebaran kuesioner yang berupa Google Forms dan disebarkan secara online melalui media sosial seperti, Instagram dan Whatsapp. Penyebaran kuesioner berhasil mengumpulkan 218 responden, Data yang telah terkumpul diolah dengan metode Structural Equation Modeling (SEM) dan menggunakan software AMOS 24. Hasil penelitian menunjukan bahwa ada 5 hubungan yang signifikan yaitu nilai yang dirasakan (Percieved Value) berpengaruh signfikan terhadap mulut ke mulut (Word of Mouth), Perceived Value berpengaruh signifikan terhadap kepuasan pelanggan (Customer Satisfaction), Sensitifitas Harga (Price Sensitivity) berpengaruh signifikan terhadap Customer Satisfaction, Customes Satisfaction berpengaruh sigifikan terhadap Word of Mouth dan Word of Mouth berpengaruh signifikan terhadap Repurchase Intention. Ada 4(Empat) hubungan yang menunjukan tidak ada hubungan yang signifikan yaitu Perceived Value terhadap Repurchase Intention, Price Sensitivity terhadap Word of Mouth, Price Sensitivity terhadap Repurchase Intention dan Word of Mouth terhadap Repurchase Intention.

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This research aims to identify the factors influencing Repurchase Intention on the Spotify Premium music platform. The study utilizes a sample of Spotify Premium users aged 16-55 who have subscribed for at least 6 months. Non-probability sampling method was employed, utilizing Google Forms as a questionnaire distributed online via social media platforms such as Instagram and WhatsApp. A total of 218 respondents successfully completed the questionnaire. The collected data was analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results of the study reveal significant relationships between five factors. Percieved Value has a significant impact on Word of Mouth and Customer Satisfaction. Price Sensitivity significantly affects Customer Satisfaction. Customer Satisfaction is significantly associated with Word of Mouth, and Word of Mouth significantly influences Repurchase Intention. However, four relationships were found to have no significant association: Perceived Value and Repurchase Intention, Price Sensitivity and Word of Mouth, Price Sensitivity and Repurchase Intention, and Word of Mouth and Repurchase Intention. This study provides valuable insights into the factors that influence Repurchase Intention on the Spotify Premium music platform. The findings highlight the importance of Percieved Value, Price Sensitivity, Customer Satisfaction, and Word of Mouth in driving users' intention to repurchase the premium service. These results can inform marketing strategies and contribute to the understanding of consumer behavior in the music streaming industry"

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

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Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."

"[Skripsi ini membahas tentang fenomena mobile commerce transportasi darat seperti ojek online, pemesanan taksi maupun pembelian e-ticketing yang menawarkan sejumlah layanan produk dan jasa yang canggih untuk penggunaponsel dan sedang digemari oleh penggunanya. Pemesanan layanan transportasi melalui perangkat mobile (pembelian mobile) telah menjadi nyaman melalui aplikasi mobile layanan transportasi, tetapi banyak konsumen masih tidakmemanfaatkan aplikasi tersebut secara maksimal. Dari perspektif mobile vendor (penyedia layanan jasa aplikasi transport), mempertahankan pelanggan saat ini dan memfasilitasi pembelian lanjutan mereka sangat penting untuk membuat keuntungan dan mencapai pembangunan berkelanjutan. Oleh karena itu, penting untuk memahami faktor-faktor penentu yang mempengaruhi intensitas niatkonsumen konsumen dalam menggunakan aplikasi mobile layanan transportasi darat. Penelitian ini menggunakan metode SEM (Structural Equation Modelling) dengan 159 responden. Hasil penelitian ini menyatakan bahwa kepuasan menjadi faktor penentu utama dalam mempengaruhi niat keberlanjutan konsumen. Variabel kepuasan dipengaruhi oleh aliran dan kepercayaan yang dipengaruhi oleh kualitasinformasi, kualitas layanan serta privasi dan keamanan. Hasil penelitian ini memberikan beberapa implikasi penting untuk penelitian mobile commerce terhadap perilaku konsumen dalam melakukan pembelian.

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This thesis discusses the phenomenon of mobile commerce online ground transportation such as taxis, taxi booking or purchase e-ticketing service that offers a number of advanced products and services for mobile users and are favored by users. Booking transportation services through mobile devices (mobile purchases) have become comfortable transportation services through mobile applications, but many consumers still do not take advantage of the application to the fullest. From the perspective of mobile vendor (service provider transport

applications), retaining current customers and facilitating the purchase of their continued very important to make a profit and achieve sustainable development. Therefore, it is important to understand the determinants affecting consumer intention intensity consumers to use mobile application service ground

transportation. This study uses SEM (Structural Equation Modelling) with 159 respondents. Results of this study stated that satisfaction becomes a major determining factor in influencing the sustainability of consumer intentions. Variable satisfaction is influenced by the flow and trust that is influenced by the quality of information, quality of service as well as privacy and security. The results provide some important implications for mobile commerce research on consumer behavior in the purchase., This thesis discusses the phenomenon of mobile commerce online ground

transportation such as taxis, taxi booking or purchase e-ticketing service that

offers a number of advanced products and services for mobile users and are

favored by users. Booking transportation services through mobile devices (mobile

purchases) have become comfortable transportation services through mobile

applications, but many consumers still do not take advantage of the application to

the fullest. From the perspective of mobile vendor (service provider transport

applications), retaining current customers and facilitating the purchase of their

continued very important to make a profit and achieve sustainable development.

Therefore, it is important to understand the determinants affecting consumer

intention intensity consumers to use mobile application service ground

transportation. This study uses SEM (Structural Equation Modelling) with 159

respondents. Results of this study stated that satisfaction becomes a major

determining factor in influencing the sustainability of consumer intentions.

Variable satisfaction is influenced by the flow and trust that is influenced by the

quality of information, quality of service as well as privacy and security. The

results provide some important implications for mobile commerce research on

consumer behavior in the purchase.]"

"Walaupun konsumsi daging di Indonesia terus meningkat dari tahun ke tahun, peningkatan tersebut ternyata tidak dibarengi dengan produksi daging dalam negeri. Oleh karena itu, impor daging halal diperbolehkan. Dengan perspektif tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia. Penelitian ini mengadopsi Theory of Planned Behavior dan Push-Pull Mooring Theory serta pendekatan kuantitatif melalui metode Covariance-Based Struktural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 913 responden Muslim Indonesia yang pernah membeli produk daging impor halal (mentah/belum diolah) dalam 3 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh signifikan positif terhadap intensi pembelian produk daging impor halal adalah kandungan nutrisi, kontrol perilaku, dan sikap. Sementara variabel harga ditemukan berpengaruh signifikan negatif terhadap intensi pembelian produk daging impor halal. Adapun variabel religiusitas, berperan sebagai variabel mediasi, memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk daging impor halal. Sedangkan variabel norma subjektif, daya tarik sensorik, dan kesadaran halal tidak signifikan terhadap intensi pembelian produk daging impor halal. Hasil penelitian ini diharapkan bisa memberikan masukan kepada pelaku industri halal, khususnya importir daging halal, dalam menyusun strategi pemasaran yang cocok berdasarkan pada faktor-faktor yang ditemukan signifikan dalam penelitian ini. Hasil ini juga diharapkan bermanfaat bagi pemerintah dan peternak lokal agar bisa mendorong produksi daging yang baik kandungan nutrisinya dan terjangkau harganya, karena faktor kesehatan dan harga inilah yang dianggap konsumen sebagai faktor terpenting yang memengaruhi intensi mereka mengkonsumsi daging impor. Hasil penelitian ini juga diharapkan bisa menjadi rujukan bagi penelitian sejenis dan memperkaya literatur terkait industri halal di Indonesia dan secara global.

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Although meat consumption in Indonesia continues to increase from year to year, this increase is not accompanied by domestic meat production. Therefore, the import of halal meat is allowed. With this perspective, this study aims to determine the factors that influence the intensity of purchasing imported halal meat products by Muslim consumers in Indonesia. This study adopted the Theory of Planned Behavior and PushPull Mooring Theory as well as a quantitative approach through the Covariance-Based Structural Equation Modeling (CB-SEM) method. Primary data was collected using a non-probability sampling method and involved 913 Indonesian Muslim respondents who had purchased imported halal products (raw/unprocessed) in the last 3 months. The results showed that the variables that had a significant positive effect on the intensity of purchasing imported halal meat products were nutritional content, behavioral control, and attitudes. Meanwhile, the price variable has a significant negative effect on the purchase intensity of imported halal meat products. The religiosity variable, which acts as a mediating variable, has a significant positive effect on attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant to the intensity of purchasing imported halal meat products. The results of this study are expected to provide input to the halal industry players, especially importers of halal meat, in a suitable marketing strategy based on the factors found to be significant in this study. This result is also expected to be useful for the government and local breeders so that they can encourage the production of meat that is good in nutritional content and affordable in price, because these health and price factors are considered by consumers as the most important factors affecting their intensity of consuming imported meat. This result is also expected to be a reference for similar research and literature related to the halal industry in Indonesia and globally."

"Maraknya isu lingkungan telah membuat masyarakat lebih banyak mengonsumsi produk hijau, salah satunya kosmetik hijau (green cosmetics) yang tidak hanya ramah lingkungan namun sejalan dengan prinsip syariah. Namun demikian, penjualan kosmetik hijau di Indonesia masih sangat terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk kosmetik hijau oleh konsumen Muslim di Indonesia. Penelitian ini mengadopsi kerangka Theory of Planned Behavior dengan tambahan beberapa variabel dan metode penelitian kuantitatif dengan Covariance-Based Structural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 500 responden Muslim Indonesia yang pernah membeli produk kosmetik hijau dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif, dan kontrol perilaku memiliki hubungan signifikan positif terhadap intensi pembelian produk kosmetik hijau, dimana sikap memiliki pengaruh yang paling signifikan positif terhadap intensi tersebut. Adapun variabel pengetahuan lingkungan, motif ekologi, dan religiositas memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk kosmetik hijau. Sedangkan variabel kesadaran kesehatan dan kolektivitas tidak memiliki pengaruh yang signifikan terhadap sikap untuk membeli produk kosmetik hijau. Hasil penelitian ini diharapkan dapat memberikan masukkan terhadap pelaku industri kosmetik hijau dalam menyusun strategi pemasaran yang sesuai, antara lain dengan mempromosikan produk kosmetik hijau oleh ahli dibidang terkait, memasukkan nilai religiositas ke dalam iklan, dan pelabelan ramah lingkungan pada kosmetik hijau. Hasil ini juga diharapkan bermanfaat bagi pemerintah untuk meningkatkan pengetahuan masyarakat seputar lingkungan serta akademisi sebagai rujukan bagi penelitian sejenis dan memperkaya literatur terkait kosmetik hijau di Indonesia maupun global.

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The rise of environmental issues has made people consume more green products, one of which is green cosmetics that are not only environmentally friendly but in line with sharia principles. However, sales of green cosmetics in Indonesia are still very limited. Therefore, this study aims to determine the factors that influence the purchase intention of green cosmetics products by Muslim consumers in Indonesia. This study adopts the Theory of Planned Behavior framework with the addition of several variables and quantitative research methods with Covariance-Based Structural Equation Modeling (CB-SEM). Primary data was collected using non-probability sampling method and involved 500 Indonesian Muslim respondents who had purchased green cosmetics products in the last 6 months. The results showed that the variables of attitude, subjective norms, and behavioral control have a significant positive relationship with the intention to purchase green cosmetics products, where attitude has the most significant positive influence on the intention. The variables of environmental knowledge, ecological motives, and religiosity have a significant positive influence on the attitude to buy green cosmetics products. While the variables of health awareness and collectivity do not have a significant influence on the attitude to buy green cosmetics products. The results of this study are expected to provide input to green cosmetics industry players in developing appropriate marketing strategies, including promoting green cosmetics products by experts in related fields, incorporating religiosity values into advertisements, and environmentally friendly labeling on green cosmetics. These results are also expected to be useful for the government to increase public knowledge about the environment and academics as a reference for similar research and enrich the literature related to green cosmetics in Indonesia and globally."

"Indonesia mendapat peringkat ketiga pada kategori modest fashion menurut State of the Global Islamic Economy Report. Dengan begitu, menandakan bahwa industri fashion di Indonesia yang semakin menguat dan membuat peluang pasar yang cukup baik bagi para pelaku usaha. Kebutuhan Informasi agar merek-merek local dapat bertahan dengan adanya trend modest fashion ini. Maka, penelitian ini bertujuan untuk melihat faktor-faktor yang dapat mempengaruhi muslim di Indonesia dalam repurchase intention terhadap brand modest fashion pada muslim di Indonesia. Penelitian ini menggunakan metode PLS-SEM dan diolah dengan SmartPLS 3. Terdapat 227 responden yang berhasil dikumpulkan, ditemukan bahwa trust on brand modest fashion (TB), dan attitude toward buying modest fashion product (ATT) memberikan pengaruh pada repurchase intention on brand modest fashion (RI). Religiosity (R) memberikan pengaruh negative secara langsung pada RI tetapi memberikan pengaruh positif secara tidak langsung melalui variabel ATT. Akan tetapi, subjective norms (SN) dan perceived behavioral control (PBC) ditemukan tidak berpengaruh signifikan terhadap RI. Namun, SN mempengaruhi RI secara tidak langsung melalui ATT.

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Indonesia is ranked third in the modest fashion category according to the State of the Global Islamic Economy Report. That way, it indicates that the fashion industry in Indonesia is getting stronger and makes a pretty good market opportunity for business people. Information is needed so that local brands can survive with this modest fashion trend. So, this study aims to look at the factors that can influence Muslims in Indonesia in repurchase intention of modest fashion brands on Muslims in Indonesia. This study uses the PLS-SEM method and is processed with SmartPLS 3. There are 227 respondents collected, it was found that trust on brand modest fashion (TB), and attitude towards buying modest fashion products (ATT) have an influence on repurchase intention on brand modest fashion (RI). Religiosity (R) exerts a negative influence directly on RI but exerts a positive influence indirectly through the ATT variable. However, subjective norms (SN) and perceived behavioural control (PBC) were found to have no significant effect on RI. However, SN affects RI indirectly through ATT."

"Saat ini sertifikasi halal dan pelabelan halal semakin gencar dilakukan diberbagai belahan dunia, termasuk di Indonesia. Namun sayangnya, masih banyak restoran di Indonesia yang belum mengantongi sertifikat halal untuk produk makanan yang mereka sediakan. Oleh karena itu penelitian ini bertujuan untuk mengetahui bagaimana theory of planned behavior, food quality, price fairness, dan servicescape mempengaruhi revisit intention konsumen restoran yang belum memiliki sertifikasi halal. Data dari penelitian ini diuji dengan menggunakan metode Partial Least Square Structural Equations Modeling (PLS-SEM). Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Berdasarkan 386 sampel konsumen muslim yang mengonsumsi makanan pada restoran yang belum memiliki sertifikasi halal, theory of planned behavior yang terdiri dari attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Food quality, substantive stage of servicescape, dan communicative stage of servicescape tidak memiliki pengaruh yang signifikan terhadap revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude. Attitude memediasi hubungan antara price fairness terhadap revisit intention dan food quality terhadap revisit intention. Trust tidak memberikan efek moderasi dalam pengaruh attitude, subjective norm, dan perceived behavioral control terhadap revisit intention. Berdasarkan hasil wawancara terhadap 5 narasumber konsumen muslim di Indonesia terhadap restoran yang sudah memiliki sertifikasi halal. Faktor attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude.

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Nowadays, halal certification and halal labeling are increasingly being done in various parts of the world, including Indonesia. In the other hand, there are still many restaurants in Indonesia that have not obtained halal certification for the food they make and provide to the masses. Therefore, this study aims to determine how theory of planned behavior, food quality, price fairness, and servicescape affect the revisit intention of consumers for restaurants that do not have any halal certification. The data from this study were tested using the method known as Partial Least Square Structural Equations Modeling (PLS-SEM). Data collection is carried out by distributing online questionnaires that are filled out individually by respondents. Based on 386 samples of Muslim who consume food at restaurants that do not have halal certification, the theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Food quality, substantive stage of servicescape, and communicative stage of servicescape have no significant effect on revisit intention. Price fairness and food quality have a significant effect on attitude. Attitude mediates the relationship between price fairness on revisit intention and food quality on revisit intention. Trust does not provide a moderating effect in the relationship between attitude, subjective norm, and perceived behavioral control on revisit intention. Based on the results of interviews with 5 Muslim consumer in Indonesia to restaurants that already have halal certification. Theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Price fairness and food quality have a significant effect on attitude."