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""Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface."

"Bangunan sebagai ruang manusia melakukan aktivitas, memiliki berbagai macam perwujudan fisik. Salah satunya yaitu bangunan tinggi, yang dapat diwujudkan dengan ditemukannya struktur rangka baja dan sistem lift. Salah satu fungsi bangunan yang diwujudkan oleh bangunan tinggi adalah corporate headquarters. Corporate headquarters sebagai kantor pusat dari sebuah perusahaan, berperan sebagai representasi wajah perusahaan di mata masyarakat, sehingga selain memiliki kebutuhan akan kualitas fungsional sebagai sebuah kantor, juga memiliki kebutuhan terutama akan kualitas puitikal berupa perwujudan identitas dan kelas perusahaan. Kecenderungan bagi bangunan tinggi corporate headquarters untuk mengutamakan pengolahan dimensi ketinggian dan bentuk massa bangunan menunjukkan upaya untuk mewujudkan kualitas puitikal yang kuat, sesuai dengan kebutuhan corporate headquarters.

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Buildings as space for humans for doing their activities, have many different type of physical implementations. High-rise building is an example, that is achieved through the invention of steel structural frame and elevators. A building function that high-rise building implemented is corporate headquarters. Corporate headquarters as the central office that representing the corporation, beside has needs of standard form as a working space, also has needs of poetic form to express the corporate identity and class. The tendency of high-rise corporate headquarters buildings to emphasizing the bigness, tallness, and shape of buildings? form shows us the focus of poetical quality, in accordance with corporate headquarters needs."