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"Konsep Edward Said (1978) tentang Orientalisme telah memainkan peran penting dalam membentuk bagaimana Barat memandang Timur lebih rendah daripada mereka. Hal ini juga memengaruhi beberapa negara Asia untuk menggambarkan diri mereka dengan cara Barat memandang mereka: rekan yang lebih rendah dari Barat. Fenomena ini disebut self-Orientalism, dan terdapat di berbagai media, termasuk iklan pariwisata. Dengan menggunakan kerangka teori Communicative Event Analysis milik Fairclough, penelitian ini mencoba untuk menemukan bukti self-Orientalism di iklan Wonderful Indonesia The More You Feel the More You Know (2018) dan apa yang mendorong Indonesia untuk menerapkan konsep tersebut. Penelitian ini dibagi menjadi empat bagian: kerangka waktu yang bergeser, orang-orang lokal yang ramah tetapi tidak berdaya, posisi Putri Marino yang ambigu, dan menampilkan modernitas. Hasilnya menunjukkan bahwa Orientalisme sendiri, sebagaimana dibuktikan dalam iklan ini secara dominan diinternalisasi oleh pengaruh Barat daripada keinginan Indonesia untuk mencapai modernitas. Hal ini karena `cultural inferiority complex`, yang meyakini bahwa budaya Barat lebih baik daripada budaya Indonesia, telah berakar dalam masyarakat Indonesia sejak masa kolonial.

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The concept of Edward Said`s (1978) Orientalism has played an important role in shaping how the West (Occident) perceives the East (Orient) to be inferior to them. It has also influenced some Asian countries to depict themselves in a way the West views them: an inferior counterpart to the West. This phenomenon is called self-Orientalism, and it is evident in various media, including tourism advertisements. By using Fairclough`s three-dimensional Communicative Event Analysis, this paper tries to find evidence of self-Orientalism in Wonderful Indonesia`s The More You Feel the More You Know (2018) and what prompts Indonesia to apply such concept. This paper is divided into four sections: the shifting time frame, the friendly but helpless local people, the ambiguous position of Putri Marino, and displaying modernity. The results show that self-Orientalism, as evidenced in this advertisement are dominantly internalized by Western influences rather than Indonesia`s striving for modernity. This is because the `cultural inferiority complex`, which believes that Western culture is better than Indonesian culture, has rooted within Indonesian society since the colonial period."

"Wasting time in pointless meetings is the one thing that never seems to change. Martin Murphy, however, has helped a "Who's Who" of corporate clients transform time-sapping meetings into breakthrough sessions that are measurably productive. His strategy is not simply to make meetings more palatable; instead, he reframes the entire concept of collaboration and introduces four "Work Sessions" that replace meetings to get more done, faster than ever before."

"The rules have changed. The American Dream is no longer the "corner office." It's a successful business you can run from your home office, the beach, or wherever you desire. It's work you love that still allows you the freedom and income to live the life you truly want. Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. And in "Click Millionaires", e-commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love. The book explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate "success" requires. Readers will learn how to: find a lucrative niche on the Internet that matches their interests and skills; choose an online business model: fromblogs, noozles, and audience communities to digital delivery, online services, affiliate marketing-even physical products; position themselves as a experts; build their audience; design the lifestyle they want; and balance passion and profits to realize their personal definition of success. Featuring stories of dozens of "regular folks" who have reinvented themselves as "Click Millionaires", this inspiring and practical guide shows readers how to stop dreaming of a better life and start living it!"

"We all know one hard and undeniable truth: physical beauty comes with tremendous power, and tremendous benefits. Those who possess it are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much looks affect every aspect of our lives. Recent studies document that people blessed with good looks earn about 10 per cent more than their average-looking colleagues. They are also more likely to get hired and promoted at work."

"Most questionnaires are happy to be a bit of fun; this one sets out to be both entertaining and, more importantly, useful – offering us nothing less than a guide to the comforting and supportive relationships we long for.With online apps taking over the dating game, it has never been more crucial to know the rules.Through a series of pertinent questions, it reveals our distinctive style of loving, what our strengths and weaknesses are with partners and how we might secure genuine fulfillment going forward.As we work through the questionnaire and its accompanying essays, writing the answers in a notebook, we discover the many reasons why relationships go wrong – and how they might do so far less often in the future. The book considers the role of self-hatred, the influence of childhood, the importance of vulnerability, the appeal of unavailable people and the best way to overcome patterns of self-doubt and unhealthy attachment.Our minds are such confusing places, even the most thoughtful among us can fail to know central things about how we behave in relationships. This questionnaire will help us to understand ourselves more clearly – and so set us free to discover the love we deserve."

"As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners."

"Tugas Karya Akhir ini membahas mengenai Perencanaan Program Komunikasi Pemasaran Terpadu untuk merek Dove skin cleansing. Meski sudah memiliki brand awareness yang tinggi di kalangan masyarakat Indonesia, tetapi nyatanya Dove skin cleansing masih memiliki penetrasi pasar yang rendah di kategori sabun mandi di Indonesia. Untuk itu, Perencanaan Program Komunikasi Pemasaran Terpadu dengan big idea berjudul ldquo;Unleash The More of You rdquo; dalam masa kampanye satu tahun untuk periode Januari ndash; Desember 2017 ini disusun sebagai strategi memecahkan masalah yang kini tengah dihadapi oleh Dove. Tujuan komunikasi dari program pemasaran ini adalah untuk menguatkan brand recall melalui engagement dengan konsumen dan meningkatkan brand preference dengan mendorong trial produk dan purchase intention. Program ini menggunakan saluran media yang saling terintegrasi, online dan offline dengan total anggaran sebesar Rp 7.130.994.900,-. Kegiatan evaluasi dan monitoring juga akan dilakukan untuk mengukur efektivitas serta seberapa besar dampak diadakannya program pemasaran ini bagi Dove.

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This papers discuss about Integrated Marketing Communications Planning for Dove skin cleansing brand. Despite its high brand awareness among the Indonesian society, Dove skin cleansing still has low market penetration in body soap category in Indonesia. Therefore, The Integrated Marketing Communications Planning Program with big idea titled ldquo Unleash The More of You rdquo in a one year campaign for the period of January ndash December 2017 is organized as a strategy to solve the problem faced by Dove. The communication purposes from this marketing program are to strengthen brand recall through Dove 39 s consumer engagement and to enhance brand preference by pushing product trial and purchase intention. This program uses integrated media networks, both online and offline with total cost of Rp 7.130.994.900, . Evaluation and monitoring will also be done to measure the effectivity, and how big the impact of this program is toward Dove."