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"Tujuan: Diketahuinya kualitas, kegunaan, reliabilitas, visibilitas, dan popularitas video berbahasa Indonesia mengenai karies gigi di YouTube sebagai sumber informasi bagi masyarakat. Metode: Desain yang digunakan dalam penelitian ini adalah systematic review yang mengikuti petunjuk PRISMA. Sebanyak 300 video di-screening, kemudian dicatat durasi total, jumlah views, likes, dislikes, pengunggah, dan tanggal mengunggah video. Kategori pengunggah yang digunakan dalam penelitian ini adalah pengguna individu dan profesional kesehatan. Setelah dieksklusi, sebanyak 100 video dilakukan analisis kualitas, kegunaan, reliabilitas, visibilitas, dan popularitas dengan menggunakan penilaian GQS, nilai kegunaan, Discern, viewing rate, dan interaction index. Hasil: Berdasarkan penelitian, terdapat 78% video yang diunggah oleh pengguna individu. Namun, visibilitas dan popularitas video yang diunggah oleh profesional kesehatan memiliki nilai yang lebih tinggi daripada pengguna individu. Pada analisis mengenai kualitas, kegunaan, dan reliabilitas, video yang diunggah oleh profesional kesehatan juga memiliki nilai lebih tinggi daripada pengguna individu. Video dengan durasi lebih dari 6 menit memiliki kualitas yang lebih baik dan popularitas lebih tinggi, namun visibilitasnya lebih rendah daripada durasi hingga 6 menit. Video dengan kualitas lebih buruk memiliki visibilitas yang tinggi, namun popularitasnya rendah. Sedangkan video dengan kegunaan dan reliabilitas lebih baik memiliki visibilitas yang tinggi, namun popularitasnya lebih rendah. Kesimpulan: Dalam penelitian ini, video YouTube yang diunggah oleh profesional kesehatan memiliki kualitas, kegunaan, reliabilitas, visibilitas, dan popularitas yang lebih baik daripada video yang diunggah oleh pengguna individu. Namun, sebagian besar video YouTube mengenai karies gigi dalam penelitian ini diunggah oleh pengguna individu sehingga menyulitkan pengguna YouTube untuk mencari sumber informasi yang tepat karena sumber pengunggah dari profesional kesehatan masih terbilang sedikit

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Objective: This study aims to find out how the quality, usefulness, reliability, visibility, and popularity of Indonesian videos about dental caries on YouTube as a source of information for the community. Methods: The design used in this study is systematic review that follows PRISMAs instructions. A total of 300 videos were screened, then recorded the total duration, number of views, likes, dislikes, uploaders, and upload date of the video. The categories of uploaders used in this study were individual users and health professionals. After exclusion, as many as 100 videos were analysed for quality, usefulness, reliability, visibility, and popularity using GQS, usefulness score, Discern score, viewing rate, and interaction index. Results: Based on the research, there are 78% of videos uploaded by individual users. However, the visibility and popularity of videos uploaded by health professionals has a higher value than individual users. In an analysis of quality, usefulness, and reliability, videos uploaded by health professionals also have higher value than individual users. Videos with a duration of more than 6 minutes have better quality and higher popularity, while visibility is lower than the duration of up to 6 minutes. Videos with poorer quality have high visibility, but their popularity is low. While videos with better usefulness and reliability have high visibility, their popularity is lower. Conclusion: In this study, YouTube videos uploaded by health professionals had better quality, usefulness, reliability, visibility, and popularity than videos uploaded by individual users. However, most of the YouTube videos about dental caries in this study were uploaded by individual users making it difficult for YouTube users to find the right source of information because there are still not many sources of uploaders from health professionals."

"Latar Belakang : Youtube menjadi platform Media sosial yang paling banyak digunakan di Indonesia saat ini. Namun, kualitas informasi mengenai kesehatan di Youtube masih diragukan. Penelitian ini bertujuan untuk menganalisa kualitas video berbahasa Indonesia mengenai Stomatitis Aftosa Rekuren yang tersedia di Youtube dalam kurun waktu 1 tahun terakhir. Metode: Melakukan pencarian di Youtube menggunakan kata kunci “Sariawan”. 250 video pertama diseleksi dengan kriteria eksklusi, menghasilkan jumlah video inklusi sebanyak 90 video. Mencatat tanggal video diunggah, sumber pengunggah, durasi, Views, likes,dab dislikes. Video dinilai visibilitas, popularitas, kualitas, kegunaan, dan reliabilitas oleh 1 orang penguji. Uji statistik menggunakan Uji Mann-Whitney. Hasil: Sebagian besar video diunggah oleh pengguna independen (78,8%), tenga kesehatan profesional (12,2%), tv channel (7,8%), dan organisasi profesional (2,2%). Secara keseluruhan, mayoritas video memiliki skor GQS, Usefulness, dan Discern rendah. Namun, video yang diunggah profesional memiliki kualitas yang lebih baik dibanding pengguna independen (p<0.05, Uji Mann-Whitney) . Kesimpulan: Terdapat sedikit video berbahasa Indonesia mengenai SAR di Youtube yang memiliki kualitas baik. Diperlukan adanya keterlibatan profesional untuk menigkatkan kualitas informasi kesehatan di Youtube dengan mengupload video berkualitas baik dengan merujuk serta menyertakan sumber yang reliabel.

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Background :Youtube has become the most used social media platform in Indonesia. However, the quality of information regarding health on Youtube is still questionable. This study aims to analyze the quality of Indonesian-language videos about Recurrent Aphtous Stomatitis available on Youtube within the last 1 year. Method : A systematic search of Youtube was performed using the keyword “Sariawan”. 90 videos were inluded. The date video uploaded, source, duration, views, likes, and dislikes. Videos were assssed for visibility, popularity, quality, utility, and reliability by one examiner. Results : Most of the videos were uploaded by independent users (78,8%), health professionals (12,2%), TV Channels (7,8%), and professional organizations (2,2%). Overall, the majority of th evideos had low GQS (Global Quality Score), Usefulness, and Discern scores. However, videos uploaded by professionals had a better quality, utility, and reliability than independent users (p<0,05), Mann-Whitney test. Conclusion : There are still a few videos in Indonesia-language which are of good quality. Professional involvement is needed to improve the quality of health information on Youtube by uploading good quality videos by referring and mention reliable source."

"Latar Belakang: Informasi mengenai karakteristik video berbahasa Indonesia di YouTube mengenai merapikan gigi masih kurang. Penelitian ini bertujuan untuk menganalisis karakteristik video berbahasa Indonesia tentang merapikan gigi. Metode: Penelitian ini merupakan penelitian systematic review dengan jumlah sampel 300 video yang dilakukan pada bulan September 2020. Video diseleksi dengan PRISMA flow diagram dan inklusi sebanyak 100 video. Penilaian dilakukan oleh 2 orang pengamat yang meliputi penilaian kualitas, kegunaan, dan reliabilitas. Digunakan uji Mann- Whitney untuk analisis statistik. Hasil: Video dikategorikan menjadi dua, yaitu pengguna individual dan tenaga kesehatan profesional. Mayoritas video berbahasa mengenai merapikan gigi diunggah oleh pengguna individual (60%) dan memiliki kualitas, skor kegunaan, serta reliabilitas sedang. Analisis menunjukkan bahwa video profesional memiliki popularitas dan reliabilitas yang lebih tinggi (p < 0.05, Uji Mann-Whitney). Video dengan kualitas yang lebih baik memiliki popularitas yang lebih tinggi (p < 0.05, Uji Mann-Whitney). Kesimpulan: Mayoritas video tentang merapikan gigi memiliki kualitas, skor kegunaan, dan reliabilitas sedang. Hal tersebut menunjukkan bahwa video tidak menyajikan informasi yang lengkap, namun cukup bermanfaat bagi penonton.

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Background: There are only a few information about characteristics of Indonesian language videos about orthodontics. The aim of the study is to analyze the characteristics of Indonesian-language videos about orthodontics. Methods: This study is a systematic review with 300 videos as the sample. Videos were selected using PRISMA flow diagram and 100 videos were included. The analysis were based on the video’s quality, usefulness, dan reliability. Mann-Whitney test was used for the statistical analysis. Results: There are two video categories: individual and health care professionals. Majority of the videos were uploaded by individuals (60%) with moderate quality, usefulness, and reliability. Statistical analysis showed that videos uploaded by professionals have higher popularity and reliability (p < 0.05, Mann-Whitney test). Conclusions: Most of the Indonesian-language videos about orthodontics on YouTube have moderate quality, usefulness, and reliability. It shows that the information in the videos are incomplete, but it is quite useful for the viewers."

"Latar belakang: Bau mulut merupakan kondisi yang umum terjadi dan dapat berdampak negatif pada kualitas hidup seseorang. Melalui YouTube, banyak orang dapat mengakses informasi kesehatan gigi dan mulut. Tujuan: Untuk menganalisis kualitas informasi, kelengkapan konten, dan reliabilitas video YouTube mengenai bau mulut berbahasa Indonesia. Metode: Studi cross-sectional yang mengikuti petunjuk PRISMA flow diagram. Total terdapat 300 video dengan 3 kata kunci pencarian, yaitu “Bau mulut”, “Bau napas tidak sedap”, dan “Bau mulut busuk”. Semua video dicatat jumlah likes, dislikes, views, hari sejak upload, durasi, interaction index, viewing rate, dan kategori sumber (healthcare professional, pribadi, edukasi, profit companies). Video score digunakan untuk menilaii kualitas informasi, kelengkapan konten dan untuk mengkategorikan video menjadi "poor", “good", dan "excellent". DISCERN digunakan untuk menilai reliabilitas video. Hasil: Dari 105 video yang dianalisis, sebanyak 68 video (64,8%) diunggah oleh pengguna pribadi. Secara umum, video dikategorikan “buruk” dan realibilitasnya rendah. Video yang bersumber dari healthcare professional menunjukkan kualitas, kelengkapan konten, dan reliabilitas informasi yang paling tinggi. (p<0,05, uji Kruskal Wallis). Tidak ada perbedaan signifikan dalam jumlah views pada video berdurasi kurang dari dan lebih dari 4 menit. Terdapat perbedaan yang signifikan pada jumlah views video kurang dari dan lebih dari 6 menit. (p<0,05, uji Mann Whitney). Semakin lama durasi maka semakin tinggi kualitas dan reliabilitas video, tetapi semakin sedikit ditonton. Kesimpulan: Dalam penelitian ini, video mengenai bau mulut yang baik adalah yang diunggah oleh healthcare professional. Secara umum, video YouTube mengenai bau mulut dikategorikan “poor” menurut kualitas dan kelengkapan kontennya. Pengguna YouTube cenderung menyukai video berkualitas rendah dibandingkan berkualitas tinggi yang menggambarkan bahwa penonton tidak dapat membedakan antara konten yang reliabel dan berpotensi bias.

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Background: Bad breath is a common condition and can harm the quality of life. Through YouTube, many people can access oral health information.

Objective: To analyze the quality of information, comprehensiveness of the content, and YouTube video’s reliability regarding bad breath in Indonesian.

Methods: A cross-sectional study that following PRISMA flow diagrams. Total of 300 videos were collected based on three search keywords, "Bad breath", "Unpleasant breath", and "Oral malodor". All videos are recorded the number of likes, dislikes, views, duration, interaction index, viewing rate, and source category (healthcare professional, personal, education, and profit companies). Video scores represent the value of information quality, comprehensiveness of content, and to categorize videos as "poor”, “good," and "excellent". DISCERN was used to assess video reliability.

Results: From the 105 videos analyzed, 68 (64.8%) were uploaded by personal users. In general, videos are categorized as "poor" and have low reliability. Videos sourced from healthcare professionals show the highest quality, comprehensiveness of the content, and reliability (p <0.05, Kruskal Wallis test). There’s no significant difference in the number of viewers for video’s duration less than and more than 4 minutes. But, there’s a considerable difference in the number of viewers for video’s duration less than and more than 6 minutes (p <0.05, Mann Whitney test). The longer the duration, the higher the video's quality and reliability, but the less watched.

Conclusion: In this study, videos were categorized as “good” uploaded most by healthcare professionals. In general, YouTube videos about bad breath were categorized as “poor” according to the quality and comprehensiveness of the content. YouTube users tend to like lower quality videos over high quality which illustrates that viewers cannot differentiate between reliable and potentially biased content."

"ABSTRAKYoutube merupakan salah satu platform sosial media yang sering digunakan oleh anak muda dalam mengekspresikan kreatifitasnya. Video blog salah satunya merupakan jenis konten video dalam youtube yang kerap membawa agensi tertentu. Salah satunya kanal youtube Agung Hapsah yang mengangkat isu-isu mengenai penggunaan bahasa indonesia, teknologi, pendidikan, multikulturalisme dan permasalahan sosial anak muda. Melalui isu-isu yang diangkatnya tersebut dan dengan menggunakan metode netnografi serta analisis tekstual, penelitian ini menunjukkan bahwa adanya agensi yang dilakukan Agung Hapsah dalam merepresentasikan nasionalisme di media daring atau dikenal dengan cybernationalism,. Selain itu dalam penelitian ini ditemukan bahwa nasionalisme yang diusung oleh Agung Hapsah bukanlah hot natonalism melainkan nasionalisme yang banal, karena representasi nasionalisme yang Agung usung menunjukkan sesuatu yang di ulang-ulang dan bersifat keseharian serta tidak memiliki agensi yang politis.

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ABSTRACTYoutube is a social media platform that is often used by young people in expressing their creativity. One video blog is a type of video content on YouTube that often carries certain agencies. One of them is the Agung Hapsah youtube channel that raises issues regarding the use of Indonesian, technology, education, multiculturalism and social problems of young people. Through the issues he raised and by using the method of netnography and textual analysis, this study shows that the agency carried out by Agung Hapsah in representing nationalism in online media or known as cybernationalism. In addition, in this study, it was found that the nationalism promoted by Agung Hapsah was not hot nationalism but banal nationalism, because the representation of Agung 39 s nationalism showed something that was repetitive and every day and did not have a political agency."

"Latar belakang: Di Indonesia, prevalensi karies gigi berkisar antara 85% - 99% dan 67.4% pria umur 15 tahun atau lebih merokok. Tujuan: Tujuan penelitian ini mengkaji hubungan keparahan karies gigi dan intensitas merokok pada pria Indonesia umur 45 – 54 tahun (n = 34.534), responden Riskesdas 2007. Metode: Pengalaman karies gigi (DMFT) dicatat oleh enumerator yang sudah dilatih. Enumerator juga mencatat karakteristik sosiodemografik (umur, pekerjaan, status sosial ekonomi, pendidikan) perilaku kesehatan gigi (gosok gigi) dan merokok responden. 31.4 % responden DMFT-nya ≥ 8, cut off point karies gigi parah dalam penelitian ini. Uji Chi-square digunakan untuk mendeteksi kemaknaan perbedaan prevalensi karies gigi parah pada perokok berat (BI ≥ 400) dan pada yang tidak pernah merokok (BI = 0). Regresi logistik digunakan untuk meng-estimasi besarnya peran merokok berat pada keparahan karies gigi. Hasil: Prevalensi karies gigi parah pada yang tidak pernah merokok, perokok ringan (BI 1-399) dan perokok berat berturut turut adalah, 24,9 %; 32,5 % dan 38,7% (P <0,005). Dibanding yang tidak pernah merokok, adjusted OR karies gigi parah pada perokok ringan dan perokok berat adalah 1,45 (95% CI 1,37-1,53) dan 1,70 (95% CI: 1,59 – 1,81). Kesimpulan: Merokok merupakan salah satu faktor risiko karies gigi parah pada pria Indonesia dan semakin berat intensitas merokoknya, semakin besar pula risikonya. Saran: Para dokter gigi Indonesia, baik secara perorangan, maupun secara kolektif, perlu ambil bagian secara lebih sungguh sungguh dalam pengendalian tembakau di Indonesia

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Background: In Indonesia, dental caries the prevalence between 85% - 99% and 67.4% of males aged 15 years or older currently used tobacco. Objective: The aim of this study is to examine the association between dental caries severity and smoking intensity in 45 – 54 years old Indonesian males (n = 34.534), respondents of Basic Health Research 2007. 31.4 % of respondents have DMFT value ≥ 8, the cut off point of severe dental caries in this study. Methods: The dental caries experience (DMFT) were recorded by well trained enumerators. In addition, the enumerators recorded sociodemographic characteristics (age, socio-economic status, education, job), tooth brushing and smoking behavior of respondents. Chisquare test was used to detect significant difference on prevalence of severe dental caries between heavy smokers (BI ≥ 400) and never smokers (BI = 0). Logistic regression was used to estimate contribution of heavy smoking on dental caries severity. Result: The prevalence of severe dental caries on never smokers, light smokers (BI 1-399) and heavy smokers were 24,9 %; 32,5 % and 38,7% respectively (P <0,005). Compared to never smokers, the adjusted OR of light smokers and heavy smokers were 1,45 (95% CI 1,37-1,53) and 1,69 (95% CI: 1,59 – 1,80). Conclusion: Smoking is a risk factor of severe dental caries in Indonesian men and the higher the smoking intensity, the higher the risk. Recommendation: Indonesian dentists, individually and collectively have to take part more seriously in smoking prevention and control in Indonesia."

"At the beginning of the Covid-19 pandemic, an Australian YouTuber specialising in women's fitness, Chloe Ting, gained a significant audience because of her workout routines on her website and YouTube account. The workout program she created promises her audiences to lose fat in specific areas of the body parts—also known as spot training—in a short period. Some of Ting's video titles are "Get Abs in Two Weeks | Abs Workout Challenge," "Tiny Waist & Round Butt Workout | At Home Hourglass Challenge," and "Hips Dips Workout | 10 Min Side Booty Exercises At Home Hourglass Challenge", these videos could play a role in promoting a negative body image for women. Owing to the misrepresentation of body image in the media industry, women of all ages are often exposed to quite a number of body standards or body images, stating that they have to look in a particular shape to be considered "beautiful" by society. To test the hypothesis that Chloe Ting's videos have a role in promoting negative body image, qualitative research, content analysis, and sentiment analysis will be conducted on three of the selected videos on Chloe Ting's YouTube channel. The gathered data will be analysed by relating it to the first three stages of sociocultural models. Based on the selected comments, there are no indications that Chloe Ting is disseminating unfavourable ideas that women should have a particular body type. Additionally, Chloe Ting's audience does not appear to have any negative emotions regarding the content.

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Di awal pandemi Covid-19, YouTuber Australia berfokuskan kebugaran wanita, Chloe Ting, mendapatkan banyak penonton karena video olahraga di situs dan akun YouTube-nya. Program olahraga yang dia buat menjanjikan penonton untuk menghilangkan lemak di area tertentu di bagian tubuh—juga dikenal sebagai spot training—dalam waktu singkat. Beberapa judul video Ting adalah “Get Abs in Two Weeks | Abs Workout Challenge”, “Tiny Waist & Round Butt Workout | At Home Hourglass Challenge” dan “Hips Dips Workout | 10 Min Side Booty Exercises At Home Hourglass Challenge”, video-video ini dapat berperan dalam mempromosikan citra tubuh yang negatif bagi wanita. Akibat misrepresentasi wanita dalam industri media, perempuan segala usia seringkali dihadapkan pada sejumlah standar atau citra tubuh yang menyatakan bahwa mereka harus berpenampilan tertentu agar dianggap “cantik” oleh masyarakat. Untuk menguji hipotesis bahwa video Chloe Ting memiliki peran dalam mempromosikan citra tubuh yang negatif, penelitian kualitatif serta analisis konten akan dilakukan pada tiga video YouTube milik Chloe Ting yang memenuhi kriteria penelitian. Data yang terkumpul akan dianalisa juga dengan mengaitkan tiga tahapan pertama model sosiokultural. Berdasarkan komentar yang dipilih, tidak ada indikasi bahwa Chloe Ting menganjurkan wanita harus memiliki tipe tubuh tertentu. Selain itu, penonton Chloe Ting tampaknya tidak memiliki emosi negatif terkait konten tersebut.

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"Di masa sekarang ini, penggunaan internet semakin meluas dan pesat. Penggunaan internet yang semakin meluas ini tidak dapat dihindarkan dengan permasalahan perlindungan hak cipta. Maka itu, diperlukannya perlindungan hak cipta di ranah sosial media seperti YouTube yang merupakan platform sosial media untuk berbagi video. Platform YouTube telah memberikan system perlindungan hak cipta yang dinamakan copyright strike. Namun dalam penggunaan dan pengimplementasikannya, ditemukan berbagai permasalahan. Dengan metode penelitian normatif, penelitian ini hendak membahas 3 (tiga) pertanyaan penelitian: Pertama, mengenai cara kerja peraturan teguran hak cipta di YouTube sebagai media berbagi video online. Kedua, mengenai perbandingan pengaturan mengenai teguran hak cipta di Amerika Serikat (common law) dan di Indonesia (civil law). Ketiga, menentukan cara menghentikan penyalahgunaan teguran hak cipta di YouTube sebagai media berbagi video online.

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Currently, the use of the internet keeps ongoing widespread and rapid. The increasingly widespread use of the internet is unavoidable with the issue of copyright protection. Therefore, copyright protection is needed in social media such as YouTube, a social media platform for sharing videos. The YouTube platform has provided a copyright protection system called copyright strike. However, in its usage and implementation, various problems were found. Using a normative research method, this research will discuss 3 (three) research questions: First, regarding how the copyright strike regulations on YouTube as an online video sharing medium. Second, the rules regarding copyright strike in the United States (common law) and in Indonesia (civil law). Third, determine how to stop the abuse of copyright strikes on YouTube as an online video-sharing medium."

"Metode deteksi karies menggunakan pemeriksaan visual secara langsung terkadang menjadi hambatan pada skrining karies gigi, terutama jika dilakukan dalam komunitas besar seperti pada basis sekolah, di tambah dengan pandemi virus Covid-19. Smartphone photography dapat menjadi alat alternatif untuk deteksi karies gigi pada program skrining karies gigi jarak jauh berbasis sekolah sehingga dapat mengurangi kebutuhan sumber daya manusia, alat, bahan, dan dana serta memperluas jangkauan sekolah yang terjaring. Tujuan penelitian ini adalah untuk mengetahui sensitivitas, spesifisitas, akurasi, dan reliabilitas penggunaan smartphone photography sebagai alat deteksi karies gigi pada murid Sekolah Menengah Pertama (SMP). Penelitian ini adalah studi cross-sectional yang tergolong dalam studi observasional deskriptif. Penelitian ini melakukan analisis uji diagnostik terhadap smartphone photography dibandingkan dengan metode pemeriksaan visual secara langsung untuk deteksi karies gigi permanen. Hasil penelitian menunjukkan smartphone photography merupakan alat yang sensitif, spesifik, akurat, dan reliable untuk deteksi karies gigi permanen sebagai alternatif pada program skrining gigi dan mulut jarak jauh. Dengan pemberian informasi dan pelatihan sederhana, siswa SMP Nugraha Bandung cukup mampu untuk melakukan prosedur pengambilan foto intra oral menggunakan kamera smartphone untuk kebutuhan pemeriksaan karies gigi jarak jauh.

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Direct visual examination sometimes becomes an obstacle for dental caries screening, especially if it is carried out in large communities such as on a school basis, coupled with the Covid-19 pandemic. Smartphone photography can be an alternative tool for detecting dental caries in school-based remote screening programs. This method can reduce the need for human resources, tools, materials, and funds as well as expanding the reach of schools that are examined. The purpose of this study was to determine the sensitivity, specificity, accuracy, and reliability of smartphone photography as a screening tool for dental caries in junior high school students. This research is a cross-sectional study which is classified as a descriptive observational study. This research analyzes the diagnostic accuracy of smartphone photography compared to the direct visual examination method for detecting dental caries on permanent teeth. The results showed that smartphone photography is a sensitive, specific, accurate, and reliable tool to detect dental caries on permanent teeth, and can be used as an alternative for a school-based remote dental screening programs. By providing simple information and training, students at SMP Nugraha Bandung are quite capable to take intra-oral photos using smartphone camera."

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Penggunaan media sosial tidak dapat dihindari lagi sebagai bagian dari strategi persuasi modern. Cerita yang menarik disampaikan melalui digital storytelling  adalah hal yang ampuh dalam persuasi. Tesis ini membahas topik persuasi kebijakan publik yang dibangun Kementerian ESDM melalui digital storytelling dikanal Youtube nya dan mengidentifikasi sumber semiotik yang digunakan sebagai elemen pembentukan makna persuasi dalam youtube Kementerian ESDM. Penelitian   ini adalah penelitian kualitatif dengan menggunakan analisis multimodal dengan pendekatan Sistemik Fungsional (Systemic Functional Multimodal Analysis). Penelitian ini menemukan bahwa Kementerian ESDM telah membangun persuasi kebijakan publiknya melalui digital storytelling dikanal Youtube nya hal ini dapat dilihat dari plot, setting dan karakter. Penyusunan plot dalam ketiga video menghadirkan cerita bergerak menuju akhir yang bahagia (happy-ending story). Setting / latar cerita tiga video tersebut berada didaerah tertinggal dan terpencil untuk menguatkan persuasi dan makna naratif bahwa kebijakan publik dari Kementerian ESDM telah tepat karena menjangkau rakyat yang belum tersentuh ketersediaan air dan listrik. Karakter melalui narator dalam video mempunyai fungsi menyampaikan pandanganya terhadap kebijakan publik yang telah dirasakan kehadiranya. Temuan lainnya adalah dalam membangun persuasi kebijakan publiknya, Kementerian ESDM telah menggunakan sejumlah sumber semiotik sebagai elemen pembentuk makna seperti partisipan, kinesics action, locative circumstance, visual collocation maupun speech.

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The focus of this study is the The used of social media is inevitable as part of a modern persuasion strategy. Interesting stories delivered through digital storytelling are powerful things in persuasion. This thesis discussed about the topic of public policy persuasion that was built by the Ministry of Energy and Mineral Resources (MEMR) through its digital storytelling canalical and identifies semiotic sources that are used as formation elements of persuasion meaning in the MEMR youtube. This research was a qualitative research using multimodal analysis with a Systemic Functional Multimodal Analysis. This study discovered  the MEMR has built its public policy persuasion through its digital storytelling on Youtube, which can be seen from plots, settings and characters. Arranging plots in all three videos presents stories moving towards  (happy-ending story). The story setting of the three video stories located in small and isolated area that affirmed the persuasion and narrative meaning that the public policy of the MEMR was appropriate because it reaches people who had not been touched by the availability of water and electricity. The character in the video has the function of conveying his views on the public policies that he has been feeling. Another discovered was develop public policy persuasion, Ministry of Energy and Mineral Resources has used a number of semiotic sources as elements that form meaning such as participants, kinesics action, locative circumstances, visual collocation and speech.

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