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"Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Brand Experience Toko Online Tokopedia, baik itu experience yang positif maupun negatif dalam mengengaruhi tingkat Online Repurchase Intention Konsumen Toko Online Tokopedia pada wilayah Jabodetabek. Data pada penelitian ini didapatkan melalui penyebaran kuesioner yang melibatkan 100 responden dengan menggunakan salah satu teknik penarikan sampel non-probability sampling, yaitu teknik purporsive yang dilakukan melalui adanya screening questions pada kuesioner seperti apakah mereka melakukan transaksi di Tokopedia setidaknya satu kali dalam tiga bulan terakhir. Data pada penelitian ini diolah menggunakan program SPSS 22 for Windows. Dilakukan Uji Analisis Regresi yang pertama untuk mengukur kekuatan hubungan (korelasi) antara Variabel Brand Experience Terhadap Online Repurchase Intention dan yang kedua untuk mengetahui diterima atau ditolaknya hipotesis pada penelitian ini. Hasil dari penelitian ini menunjukkan bahwa terdapat adanya pengaruh yang terbentuk antara Brand Experience Toko Online Tokopedia dengan Tingkat online repurchase intention konsumen merek tersebut yang artinya Hipotesisnya diterima atau Ha diterima sementara Ho ditolak, dengan kekuatan interpretasi korelasi yang tergolong kuat menuju sangat kuat, dimana seluruh dimensi dalam penelitian memiliki pengaruh yang signifikan.

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This study aim to analyzing the influence of the Tokopedia Online Store Brand Experience, either positive and negative experiences in influencing the level of Online Repurchase Intention of Tokopedia Online Store Consumers in the Jabodetabek area. The data in this study were obtained through distributing questionnaires involving 100 respondents using one of the non-probability sampling techniques, that is the purposive technique which was carried out through the filtering questions on the questionnaire such as whether they had made transactions on Tokopedia at least once in the last three months. The data in this study were processed using the SPSS 22 for Windows program. The first regression analysis test was conducted to measure the relationship (recommendation) between the Brand Experience Variable on Online Purchase Intention and the second, the hypothesis could be accepted or rejected in this study. The results of this study indicate that there is an influence that is formed between the Tokopedia Online Store Brand Experience with the level of Online Repurchase Intention consumers of the brand, which means the hypothesis is accepted or Ha is accepted while Ho is rejected, with the power of interpretation that is classified as strong towards very strong, where all dimensions in this study have a significant effect."

"Melalui pengalaman sebuah merek dapat memberikan sebuah memori yang mengesankan dan bertahan lama di ingatan konsumen. Strategi yang dapat digunakan adalah melalui brand experience. Pengalaman juga digunakan oleh konsumen sebagai sumber infomasi untuk keputusan di masa depan, salah satunya adalah keputusan untuk membeli kembali repurchase intention . Penelitian ini bertujuan untuk mengetahui pengaruh brand experience dari film Marvel terhadap repurchase intention konsumen. Penelitian ini menggunakan non-probability sampling dengan teknik purposive, dan melibatkan 100 responden yang merupakan konsumen film Marvel. Hasil dari penelitian ini menunjukkan adanya pengaruh yang terbentuk antara brand experience dengan repurchase intention.

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Through an experience, brand can provide the consumer with memorable and long lasting memory. We can provide that experience by using brand experience. Consumer uses the experience as a valuable information for his her decision in the future, such as repurchase intention. This study intend to examines the effect of brand experience that Marvel film provides on consumer repurchase intention. This study use non probability sampling with purposive technique, and conducted on 100 respondents. Drawing on the result of this study demonstrate that there is a correlation beetwen brand experience and repurchase intention."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari Social Networking Site (SNS) Brand Community Experience dan SNS Brand Community Commitment terhadap Brand Attitude dan Repurchase Intention dalam konteks BTS Twitter brand community. Sampel yang digunakan dalam penelitian ini merupakan anggota aktif dari komunitas brand BTS di Twitter yang berdomisili di Indonesia, berusia 18-29 tahun dan pernah membeli produk official merchandise BTS dalam kurun waktu 3 bulan terakhir. Kuesioner menggunakan platform Google Forms dan disebarkan secara online melalui Twitter. Terdapat sebanyak 419 responden yang berhasil dikumpulkan dalam penelitian ini. Selanjutnya, data yang dikumpulkan diolah dengan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa semua dimensi dari SNS Brand Community Experience yaitu Information Experience, Entertainment Experience, Homophily Experience dan Relationship-based Experience memiliki pengaruh positif terhadap SNS Brand Community Commitment dengan pengaruh paling besar dari variabel Entertainment Experience. SNS Brand Community Commitment juga ditemukan memiliki pengaruh positif terhadap Brand Attitude dan Repurchase Intention. SNS Brand Community Commitment juga memediasi secara positif hubungan antara SNS Brand Community Experience (IE, EE, HE, RE) dengan Brand Attitude dan Repurchase Intention. Selebihnya, Brand Attitude juga memiliki pengaruh positif terhadap Repurchase Intention dan juga memediasi antara variabel SNS Brand Community Commitment dan Repurchase Intention.

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This study aims to determine the effect of Social Networking Site (SNS) Brand Community Experience and SNS Brand Community Commitment on Brand Attitude and Repurchase Intention in the context of BTS Twitter brand community. The samples used in this study are active members of the BTS brand community on Twitter who resided in Indonesia, aged 18-29 years and have purchased BTS official merchandise products within the last 3 months. The questionnaire utilized Google Forms platform and was spread online through Twitter. There was a total data from 419 respondents who were successfully collected in this study. The data collected was processed using Partial Least Square - Structural Equation Modeling (SEM) method with the SmartPLS software. The results of this study indicate that all dimensions of the SNS Brand Community Experience, namely Information Experience, Entertainment Experience, Homophily Experience and Relationship-based Experience, have a positive influence on SNS Brand Community Commitment with the greatest influence coming from the Entertainment Experience variable. SNS Brand Community Commitment was also found to have a positive influence on Brand Attitude and Repurchase Intention. Moreover, SNS Brand Community Commitment also positively mediates the relationship between SNS Brand Community Experience (IE, EE, HE, RE) with Brand Attitude and Repurchase Intention. Lastly, Brand Attitude also has a positive influence on Repurchase Intention and also mediates between SNS Brand Community Commitment and Repurchase Intention variables."

"Perkembangan pesat online brand community secara global, didukung oleh kemajuan teknologi, telah mendorong banyak perusahaan untuk mengadopsi strategi serupa guna mempertahankan basis konsumen mereka. Salah satu keuntungan dari mengadopsi strategi ini adalah menumbuhkan loyalitas pelanggan dalam jangka panjang. Penelitian ini mengidentifikasi dua jenis produk yang berbeda dimana terdapat online brand community di dalamnya untuk melihat bagaimana pengaruhnya terhadap loyalty intention serta bagaimana pihak brand memanfaatkan wadah ini dengan jalur yang berbeda untuk mendapatkan loyalitas pengguna yang lebih baik. Penelitian dilakukan terhadap 270 responden melalui kuesioner daring dan data dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa information quality completeness dan timeliness mempengaruhi customer satisfaction, sedangkan aspek information quality believability dan amount tidak memiliki pengaruh signifikan. Selain itu, aspek-aspek sosial seperti need for social capital bridging, bonding, dan maintaining juga berperan penting dalam meningkatkan customer satisfaction. Lebih lanjut, customer satisfaction juga terbukti berdampak positif pada loyalty intention, bersama dengan relationship commitment yang kuat. Temuan ini memberikan wawasan berharga bagi perusahaan dalam merancang strategi online brand community yang efektif untuk memperkuat hubungan dengan konsumen dan membangun loyalitas yang berkelanjutan.

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The rapid development of online brand communities globally, supported by technological advancements, has prompted many companies to adopt similar strategies to maintain their consumer base. One advantage of adopting this strategy is fostering long-term customer loyalty. This study identifies two different types of products with online brand communities within them to examine their influence on loyalty intention and how brands utilize this platform through different avenues to enhance user loyalty. The research was conducted with 270 respondents through online questionnaires, and the data were analyzed using SmartPLS 4. The results show that information quality completeness and timeliness affect customer satisfaction, while aspects of information quality such as believability and amount do not have a significant impact. Additionally, social aspects such as the need for social capital in bridging, bonding, and maintaining also play a crucial role in enhancing customer satisfaction. Furthermore, customer satisfaction has been proven to positively impact loyalty intention, along with strong relationship commitment. These findings provide valuable insights for companies in designing effective online brand community strategies to strengthen relationships with consumers and build sustainable loyalty."

"Penelitian bertujuan untuk menguji pengaruh brand image terhadap repurchase intention pada Lazada Indonesia. Penelitian menggunakan pendekatan kuantitatif, di mana data dan informasi dikumpulkan melalui survei dengan alat bantu kuesioner serta studi kepustakaan. Sampel dalam penelitian adalah 100 orang yang pernah melakukan pembelanjaan di Lazada Indonesia, yang diambil dengan menggunakan teknik non-probability dengan purposive sampling. Teknik analisis data yang digunakan adalah analisis bivariat dengan menggunakan regresi linier sederhana, yang dilengkapi dengan grafik efek moderasi. Hasil penelitian menunjukkan bahwa brand image mempunyai pengaruh terhadap repurchase intention.

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This study aims to examine the effect of brand image towards repurchase intention on Lazada Indonesia. This research uses a quantitative approach, in which data and information were collected through surveys with the tools of questionnaire and bibliographical studies. Samples are 100 people who have shopped in Lazada Indonesia, which is taken by using non-probability purposive sampling. Data analysis technique used is a bivariate analysis using simple linear regression, incorporating graphics moderating effect. The results showed that the brand image have effect on repurchase intention."

"Pakaian merupakan kategori produk yang paling banyak dibeli oleh pengguna internet di Indonesia. Nila ritel dari kategori pakaian dan sepatu (fashion) mengalami kenaikan secara signifikan pada tiga tahun terakhir. Hal tersebut mendorong berkembangnya fashion online retailer di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh variabel product brand image , online store image¸ financial risk, product risk, dan time risk terhadap purchase intention pada fashion online retailer terbesar di Indonesia, yaitu Zalora. Hasil penelitian menunjukan bahwa online store image merupakan faktor yang berpengaruh terhadap intensi untuk membeli di Zalora, dimana variabel ?variabel perceived risks tidak menunjukan pengaruh signifikan terhadap purchase intention.

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Clothing is the most widely purchased product category by internet users in Indonesia. Retail value for clothing and footwear (fashion) has significantly increase over the last three years. It encourages the development of online fashion retailer in Indonesia. This study aimed to analyze the influence of product brand image, online store image, financial risk, product risk, and time risk towards purchase intention in the context of online fashion retailer in Indonesia, namely Zalora. Result shows that online store image is the only factor that affects purchase intention to buy in Zalora, while perceived risk is not significantly impact purchase intention."

"Tupperware merupakan merek plastic container yang beredar di Indonesia sejak 1991. Tupperware berusaha membentuk citra mereknya sebagai plastic container berkualitas yang cocok dengan wanita modern yang praktis. Penelitian ini bertujuan untuk mengetahui pengaruh brand image Tupperware terhadap repurchase intention. Penelitian ini mengukur brand image dengan konsep yang dikemukakan Michael Korchia (1999) dan konsep repurchase intention yang dikemukakan oleh Zeithaml (1996). Menggunakan metode kuantitatif dan teknik pengambilan sampel purposive. Sampel yang diambil sebanyak 100 responden wanita yang datang ke Tupperware Party dengan analisa eksplanatif dan regresi linier sederhana. Hasil penelitian membuktikan brand image Tupperware memiliki pengaruh positif yang signifikan terhadap repurchase intention.

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Tupperware is a brand of plastic containers that has been in Indonesia since 1991. Tupperware tries to establish their brand image as a quality plastic container that suites with practical modern woman. This research was intended to observe the influence of Tupperware brand image on repurchase intention. This study measures brand image with the concept presented by Michael Korchia (1999) and repurchase intention with the concept presented by Zeithaml (1996). Used quantitative methods and purposive sampling technique by distributed questioners to 100 women who came to the Tupperware Party with explanatory analysis and simple linear regression. This research proved that Tupperware brand image has a significant positive effect on repurchase intention."

"Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand image terhadap repurchase intention melalui customer satisfaction pada pengguna Wardah Cosmetics. Fenomena industri kosmetik halal terkenal dengan perkembangan potensi pasar muslimah yang mulai memahami akan label kosmetik halal, dimana Wardah Cosmetics adalah pelopor industri kosmetik halal di Indonesia. Jenis penelitian yang digunakan adalah eksplanatif dengan pendekatan kuantitatif. Teknik pengambilan sampel adalah non-probability sampling dengan teknik purposive sampling. Kriteria sampel yang dilakukan dengan menggunakan Google Form pada 145 responden adalah muslimah yang memahami konsep halal, dan pernah membeli dan menggunakan produk Wardah Cosmetics minimal dua kali. Pengolahan data menggunakan structural equation modelling pendekatanpartial least square dengan software warppls 6.0. hasil penelitian menunjukkan bahwa terdapat pengaruh dari variabel brand awareness dan brand image terhadap repurchase intention melalui variabel mediasi customer satisfaction. terdapat pengaruh dari brand awareness terhadap customer satisfaction secara positif dan signifikan.terdapat pengaruh brand image terhadap customer satisfaction, dan customer satisfaction terhadap repurchase intention secara positif dan signifikan. brand awareness memiliki pengaruh lebih tinggi terhadap customer satisfaction dibandingkan brand image. Hasil studi merekomendasikan Wardah Cosmetics perlu menyusun strategi pemasaran dengan mengembangkan brand awareness dam brand image dalam meningkatkan pembelian ulang pada pelanggan, dengan cara meningkatkan kepuasan pelanggan.

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This study aims to analyze the impact of brand awareness and brand image on repurchase intention through customer satisfaction on Wardah Cosmetics user. The phenomenon of the halal cosmetics industry is well known for the potential development of the Muslimah market which is beginning to understand the halal cosmetics label, where Wardah Cosmetics is a pioneer of the halal cosmetics industry in Indonesia. This type of research is explanative with a quantitative approach. The sampling technique is non-probability sampling with purposive sampling technique. The sample criteria conducted using google form on 145 respondents were Muslim women who understood the concept of halal, and had bought and used Wardah Cosmetics products at least twice. data processing uses structural equation modeling with partial least square approach with warppls 6.0 software. the results showed that there was an influence of the brand awareness and brand image variables on repurchase intention through the customer satisfaction mediation variable. there is a positive and significant influence of brand awareness on customer satisfaction. there is an effect of brand image on customer satisfaction, and customer satisfaction on repurchase intention in a positive and significant way. brand awareness has a higher influence on customer satisfaction than brand image. the results of the study recommend Wardah Cosmetics need to develop a marketing strategy by developing brand awareness and brand image in increasing repeat purchases to customers, by increasing customer satisfaction."

"Penelitian ini bertujuan untuk menganalisis pengaruh halal brand personality terhadap repurchase intention dan menganalisis dimensi halal brand personality yang paling mempengaruhi repurchase intention merek kosmetik Wardah di wilayah Jakarta. Jenis penelitian ini ialah penelitian kuantitatif dengan teknik pengumpulan data survei dan studi kepustakaan. Survei dilakukan terhadap 100 responden wanita yang pernah membeli kosmetik Wardah sebanyak satu kali, mengetahui produk halal, mengetahui kosmetik merek Wardah merupakan produk halal dan berdomisili di Jakarta. Hasil penelitian menemukan terdapat pengaruh halal brand personality terhadap repurchase intention sebanyak 59, dengan dimensi sophistication pada halal brand personality menjadi dimensi yang paling mempengaruhi repurchase intention.

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This research aims to analyze the effect of halal brand personality on repurchase intention and analyze the halal dimension of brand personality that most influence repurchase intention of Wardah cosmetic brand in Jakarta. This type of research was quantitative research with survey for data collection techniques and literature study. The survey was conducted on 100 female respondents who bought Wardah cosmetics once, knew halal product, knew Wardah brand cosmetics as halal product and domiciled in Jakarta. The result of the research found that there is influence of halal brand personality to repurchase intention as much as 59, with dimension of sophistication on halal brand personality found as the dimension that most influence repurchase intention."

"Carrefour merupakan retailer kedua terbesar di dunia setelah Wallmart dan memiliki banyak produk private brand mulai dari produk elektronik, makanan, minuman sampai produk rumah tangga. Penelitian dengan desain riset eksploratori dan deskriptif ini bertujuan untuk mengetahui pengaruh variabel store image dan store brand price image terhadap purchase intention. Responden penelitian ini adalah 185 orang yang tahu atau pernah membeli produk private brand Carrefour dalam tiga bulan terakhir. Model penelitian dengan tujuh hipotesis diuji menggunakan Structural Equation Modelling (SEM). Hasil penelitian menyatakan bahwa hanya variabel store image perception dan store brand perceived risk yang memiliki pengaruh terhadap purchase intention. Penelitian ini juga menyatakan bahwa store brand perceived risk memiliki pengaruh negatif terhadap variabel store brand price images.

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Carrefour is the second largest retailer in the world after Wallmart and have many private brand products ranging from electronic products, food, beverages to household products. The purpose of this exploratory and descriptive research is to identify the effect of store image and store brand price image dimensions on store brand purchase intention. Research respondents are 185 persons who know or already bought Carrefour private brand for minimum three months. The seven hypotheses research model is then tested with Structural Equation Modeling (SEM). The result of this research shows only store image and store brand perception perceived risk that has an influence on purchase intention. The study also states that the store brand perceived risk has a negative effect on the variable price store brand images."